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ustrust.com website review

Visit site (opens in a new tab)Reviewed 25 October 202644 issues · 73 checks

This review found 44 issues worth fixing on ustrust.com, 17 of them high impact, across 73 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
7.1 s6.0 sMay 2Oct 176.9 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20266.9 s
May 9, 20266.7 s
May 16, 20266.6 s
May 23, 20266.4 s
May 30, 20266.5 s
Jun 6, 20266.6 s
Jun 13, 20266.6 s
Jun 20, 20266.5 s
Jun 27, 20266.5 s
Jul 4, 20266.5 s
Jul 11, 20266.4 s
Jul 18, 20266.4 s
Jul 25, 20266.3 s
Aug 1, 20266.2 s
Aug 8, 20266.1 s
Aug 15, 20266.2 s
Aug 22, 20266.3 s
Sep 5, 20266.4 s
Sep 12, 20266.6 s
Sep 19, 20266.6 s
Sep 26, 20266.8 s
Oct 3, 20266.9 s
Oct 10, 20266.8 s
Oct 17, 20266.9 s
Real-visitor tap response (INP)75th percentile, phones
135 ms99 msMay 2Oct 17112 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026103 ms
May 9, 2026103 ms
May 16, 2026103 ms
May 23, 2026104 ms
May 30, 2026109 ms
Jun 6, 2026113 ms
Jun 13, 2026113 ms
Jun 20, 2026114 ms
Jun 27, 2026110 ms
Jul 4, 2026109 ms
Jul 11, 2026114 ms
Jul 18, 2026124 ms
Jul 25, 2026128 ms
Aug 1, 2026129 ms
Aug 8, 2026129 ms
Aug 15, 2026126 ms
Aug 22, 2026131 ms
Sep 5, 2026129 ms
Sep 12, 2026127 ms
Sep 19, 2026118 ms
Sep 26, 2026116 ms
Oct 3, 2026113 ms
Oct 10, 2026113 ms
Oct 17, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ustrust.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ustrust.com at 1.1 s1.1 s
  2. ustrust.com at 2.2 s2.2 s
  3. ustrust.com at 3.3 s3.3 s
  4. ustrust.com at 4.4 s4.4 s
  5. ustrust.com at 5.5 s5.5 s
  6. ustrust.com at 6.6 s6.6 s
  7. ustrust.com at 7.7 s7.7 s
  8. ustrust.com at 8.8 s8.8 s

Speed

14 to fix14
  • Reduce unused JavaScript

    3.5 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • Use efficient cache lifetimes

    2.1 s · 446 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (446 KiB).

  • Mobile performance score: 14

    14/100

    Your mobile performance score is 14 (desktop: 52). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.1 s

    A phone's processor spends 7.1 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (bac-assets.com, Tealium and Optanon and others), adding 11.3 MB and 982 ms of main-thread time.

  • Reduce unused CSS

    750 ms · 290 KiB

    About 290 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • ml.com adds 1 ms

    1 ms

    ml.com costs a phone 1 ms of main-thread work and 10.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    850 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Improve image delivery

    687 KiB

    5 images could be 687 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    600 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 600 ms).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 477 ms. During a long task the page ignores taps.

  • bac-assets.com adds 433 ms

    433 ms

    bac-assets.com costs a phone 433 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    320 ms · 51 KiB

    51 KiB could be saved by minifying JavaScript.

  • Tealium adds 245 ms

    245 ms

    Tealium costs a phone 245 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 73 KiB

    Polyfills for old browsers add 73 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Phones get a much slower page than desktops

    Desktop scores 52 but mobile only 14. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.5 s

    14.5 s

    Your largest element takes 14.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “From sophisticated business and wealth strategies to a powe…”.

  • Time to Interactive: 32.9 s

    32.9 s

    The page becomes fully interactive after 32.9 s. Good is under 3.8 s.

  • First Contentful Paint: 7.4 s

    7.4 s

    The first text or image appears after 7.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 15.0 s

    15.0 s

    Visually, the page fills in at 15.0 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.431

    0.431

    The layout shifts by 0.431 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 1.0 s

    1.0 s

    Scripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.9 s

    3.9 s

    Real visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.14

    0.14

    For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 949 ms

    949 ms

    Real visitors wait 949 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 103 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 6.9 s to 6.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Images and page weight

2 to fix60
  • Page weight: 13.8 MB in 156 requests

    13.8 MB

    Your homepage downloads 13.8 MB in 156 requests on a phone: media 9.1 MB (1), scripts 2.7 MB (64) and images 1.2 MB (22). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (685 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.9 g of CO₂ per visit

    3.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.91 g of CO₂e: 468.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10097
  • All page content should be contained by landmarks (12 elements)

    All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 3 images in the HTML carry an alt attribute.

  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9276
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 2 problems

    Structured data found (Corporation, Organization and WebPage) but with 2 problems, for example “Organization: url points at a different host (https://www.bankofamerica.com/)”.

  • No XML sitemap

    No XML sitemap at https://www.privatebank.bankofamerica.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at privatebank.bankofamerica.com/robots.txt, the first file search crawlers ask for.

  • Only 1 internal link

    The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

4 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Bank of America Private Bank provides comprehensive wealth management services and customized financing solutions to me…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Bank of America Private Bank - Private Wealth Solutions”.

  • Canonical URL set

    The canonical URL is https://www.privatebank.bankofamerica.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

AI search readiness

2 to fix42
  • Most text only appears after JavaScript runs

    11%

    A phone browser shows 591 words, but the HTML your server sends has only 67. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Other pages

  • Your server turned our page checks away

    1 page we tried to fetch timed out or refused automated requests, so these checks couldn't run. Some firewalls do this to every bot, including search engine crawlers they don't recognise.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    9 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix20
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 591 words of copy

    The homepage carries about 591 words of visible text.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 52 cookies set on arrival

    52

    Opening the homepage sets 52 cookies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ustrust.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 44 issues on ustrust.com, including 26 speed issues, 5 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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