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utahskis.com website review

Visit site (opens in a new tab)Reviewed 11 November 202632 issues · 85 checks

This review found 32 issues worth fixing on utahskis.com, 11 of them high impact, across 85 checks. The most urgent: page weight: 9.4 MB in 361 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.4 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.6 s
Aug 22, 20261.5 s
Aug 29, 20261.6 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.4 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
249 ms170 msMay 23Nov 7187 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026195 ms
May 30, 2026203 ms
Jun 6, 2026231 ms
Jun 13, 2026240 ms
Jun 20, 2026229 ms
Jun 27, 2026221 ms
Jul 4, 2026212 ms
Jul 11, 2026203 ms
Jul 18, 2026187 ms
Jul 25, 2026192 ms
Aug 1, 2026181 ms
Aug 8, 2026184 ms
Aug 15, 2026203 ms
Aug 22, 2026180 ms
Aug 29, 2026201 ms
Sep 5, 2026180 ms
Sep 12, 2026179 ms
Sep 19, 2026191 ms
Sep 26, 2026191 ms
Oct 3, 2026218 ms
Oct 10, 2026231 ms
Oct 17, 2026217 ms
Oct 24, 2026192 ms
Oct 31, 2026188 ms
Nov 7, 2026187 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of utahskis.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. utahskis.com at 1.2 s1.2 s
  2. utahskis.com at 2.5 s2.5 s
  3. utahskis.com at 3.7 s3.7 s
  4. utahskis.com at 4.9 s4.9 s
  5. utahskis.com at 6.1 s6.1 s
  6. utahskis.com at 7.4 s7.4 s
  7. utahskis.com at 8.6 s8.6 s
  8. utahskis.com at 9.8 s9.8 s

Speed

11 to fix57
  • Main-thread work: 8.3 s

    A phone's processor spends 8.3 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, LiveChat and searchspring.io and others), adding 1.4 MB and 903 ms of main-thread time.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    700 ms · 227 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (227 KiB).

  • Reduce unused JavaScript

    450 ms · 384 KiB

    About 384 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    636 KiB

    11 images could be 636 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 308 ms. During a long task the page ignores taps.

  • 2,605 HTML elements

    The page has 2,605 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • LiveChat adds 165 ms

    165 ms

    LiveChat costs a phone 165 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • azurefd.net adds 127 ms

    127 ms

    azurefd.net costs a phone 127 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 108 ms

    108 ms

    Shopify costs a phone 108 ms of main-thread work and 404 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    250 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

  • Reduce unused CSS

    60 ms · 56 KiB

    About 56 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 60 ms faster on a phone.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 26.5 s

    26.5 s

    Your largest element takes 26.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 30.2 s

    30.2 s

    The page becomes fully interactive after 30.2 s. Good is under 3.8 s.

  • Speed Index: 7.5 s

    7.5 s

    Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 319 ms

    319 ms

    Scripts block taps and scrolling for 319 ms in total while the page loads. Good is under 200 ms.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 195 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 562 ms

    562 ms

    Real visitors wait 562 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 9.4 MB in 361 requests

    9.4 MB

    Your homepage downloads 9.4 MB in 361 requests on a phone: images 6.6 MB (43), scripts 1.3 MB (118) and other files 1.1 MB (155). Under 2 MB keeps phones on slow connections fast.

  • 10 images far larger than shown

    5.5 MB

    10 images are downloaded at several times the size a phone draws them, for example NoahWetzel_April-2023_SolitudeResortUtah_1.jpg at 4,000 px wide, shown at 264 px. Resized copies would save about 5.5 MB.

  • 4 images over 500 KB

    4 images weigh 4.8 MB together. On a phone connection a single image that size takes seconds.

  • An image on the first screen is lazy-loaded

    101.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (32 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.7 g of CO₂ per visit

    2.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.66 g of CO₂e: 318.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 9092
  • 26 text elements with low contrast

    26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 49 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 331 internal links, 3 external

    The homepage links to 331 pages on utahskis.com and 3 external pages.

8 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “UtahSkis.com: Utah's leading online shop for skis, snowboards, boots, and outerwear. Get the best gear for the slopes a…”.

  • One H1 headline

    Your main headline reads: “UtahSkis”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “UtahSkis | Ski & Snowboard Gear, Clothing, and Accessories”.

  • Canonical URL set

    The canonical URL is https://utahskis.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://utahskis.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,227 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://utahskis.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 7 pages without a meta description

    https://utahskis.com/collections/2027-gear, https://utahskis.com/collections/ski-25, https://utahskis.com/collections/mens, https://utahskis.com/collections/womens, https://utahskis.com/collections/kids and https://utahskis.com/collections/accessories and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9276
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343259368&Ver=2&mid=f9887de6-f9c3-492d-97e5-9e92d29de7a1&bo=1&sid=236388a0ddcd11f19c34470486a3c840&vid=23643420ddcd11f18e2b7f17369976cb&vids=1&msclkid=N&pi=918639831&l.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

  • 6 distorted images

    6 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    112 of 116 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 1,701 words of copy

    The homepage carries about 1,701 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Sale” and “Shop Now”.

  • 22 calls to action

    The homepage has 22 calls to action, for example “Shop Sale”, “Shop Now” and “SHOP”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 113 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at utahskis.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Redo · Microsoft Clarity · Magical Vacations · Bundle Products By Thimatic · stamped.io · nofraud.com · jst.ai · getredo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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