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utvraceshop.com website review

Visit site (opens in a new tab)Reviewed 12 November 202636 issues · 84 checks

This review found 36 issues worth fixing on utvraceshop.com, 10 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.2 sMay 23Nov 72.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.6 s
Sep 19, 20261.8 s
Sep 26, 20262.1 s
Oct 3, 20262.5 s
Oct 10, 20262.6 s
Oct 17, 20262.5 s
Oct 24, 20262.6 s
Oct 31, 20262.5 s
Nov 7, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
124 ms98 msMay 23Nov 7121 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026105 ms
May 30, 2026107 ms
Jun 6, 2026104 ms
Jun 13, 2026103 ms
Jun 20, 2026103 ms
Jun 27, 2026101 ms
Jul 4, 2026104 ms
Jul 11, 2026112 ms
Jul 18, 2026112 ms
Jul 25, 2026112 ms
Aug 1, 2026113 ms
Aug 8, 2026114 ms
Aug 15, 2026120 ms
Aug 22, 2026119 ms
Aug 29, 2026118 ms
Sep 5, 2026113 ms
Sep 12, 2026112 ms
Sep 19, 2026112 ms
Sep 26, 2026112 ms
Oct 3, 2026112 ms
Oct 10, 2026112 ms
Oct 17, 2026105 ms
Oct 24, 2026104 ms
Oct 31, 2026113 ms
Nov 7, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of utvraceshop.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. utvraceshop.com at 0.4 s0.4 s
  2. utvraceshop.com at 0.8 s0.8 s
  3. utvraceshop.com at 1.1 s1.1 s
  4. utvraceshop.com at 1.5 s1.5 s
  5. utvraceshop.com at 1.9 s1.9 s
  6. utvraceshop.com at 2.3 s2.3 s
  7. utvraceshop.com at 2.6 s2.6 s
  8. utvraceshop.com at 3.0 s3.0 s

Speed

8 to fix70
  • Render-blocking requests

    1.3 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • 4,198 HTML elements

    The page has 4,198 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    300 ms · 734 KiB

    17 images could be 734 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    600 ms · 69 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (69 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (searchatlas.com, Shopify and Google Fonts and others), adding 1.1 MB and 173 ms of main-thread time.

  • Shopify adds 1 ms

    1 ms

    Shopify costs a phone 1 ms of main-thread work and 520 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • cdn-spurit.com adds 0 ms

    0 ms

    cdn-spurit.com costs a phone 0 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 56 ms. During a long task the page ignores taps.

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 263 ms of it running JavaScript. That is comfortably low.

  • Server response: 26 ms

    26 ms

    Your server sent the HTML in 26 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.6 s

    3.6 s

    Real visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 14.0 s

    14.0 s

    Your largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 14.1 s

    14.1 s

    The page becomes fully interactive after 14.1 s. Good is under 3.8 s.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 84% slower for real visitors

    +84%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 105 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 187 ms

    187 ms

    Real visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 785 ms

    785 ms

    Real visitors wait 785 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 3.0 s

    3.0 s

    Visually, the page fills in at 3.0 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.018

    0.018

    The layout barely moves while loading (CLS 0.018, good is under 0.1).

  • Total Blocking Time: 6 ms

    6 ms

    Scripts block the page for only 6 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix69
  • Page weight: 2.9 MB in 127 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 127 requests on a phone: images 1.3 MB (32), scripts 1.1 MB (52) and HTML 225 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    utv_race_shop_slanted.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images far larger than shown

    163 KiB

    4 images are downloaded at several times the size a phone draws them, for example image10.png at 800 px wide, shown at 116 px. Resized copies would save about 163 KiB.

  • About 0.8 g of CO₂ per visit

    0.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 98.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

7 to fixGoogle 8691
  • 83 text elements with low contrast

    83 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 71 tap targets too small

    71 tap targets are too small or too close together to hit reliably with a finger.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 48 form fields without a label

    48 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9278
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (75 characters)

    Your title is 75 characters, so Google will cut it off around 60: “UTV Race Shop - Every Part, Every Win, Starts Right Here. – UTVRaceShop.Com”.

  • Meta description is long (283 characters)

    Your meta description is 283 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 475 internal links, 2 external

    The homepage links to 475 pages on utvraceshop.com and 2 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://utvraceshop.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebSite and WholesaleStore.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://utvraceshop.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,803 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://utvraceshop.com/llms.txt (34 KiB, 189 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 15 pages without an H1

    https://utvraceshop.com/collections/best-selling-products, https://utvraceshop.com/collections/all, https://utvraceshop.com/collections/suspension, https://utvraceshop.com/collections/complete-suspension-bolt-kit, https://utvraceshop.com/collections/a-arms and https://utvraceshop.com/collections/a-arm-bushings-pins and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages with very little text

    https://utvraceshop.com/collections/trailing-arms, https://utvraceshop.com/collections/ball-joints, https://utvraceshop.com/collections/tie-rods and https://utvraceshop.com/collections/heim-joint-rod-end have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9685
  • 8 small tap targets

    8 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://s2.cdn-spurit.com/shopify-apps/split-partial-payments-2/common.css' from origin 'h…”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,594 words of copy

    The homepage carries about 1,594 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Can-Am View All Can-Am Models” and “Shop Polaris View All Polaris Models”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop By Part”, “Shop By Model” and “Shop Can-Am View All Can-Am Models”.

  • 50 short forms

    50 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks, 3 trust badges and “100+ Brands”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at utvraceshop.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

X Shield Store Guard · Tinyseo Ai Seo Speed · Inbox · Redo · Tally Print · Gsc Instagram Feed · Klaviyo Email Marketing Sms · Simprosys Google Shopping Feed · Littledata The Data Layer · Judge Me Reviews · Attribution Guru · Transtore Translate Language · Thoughtmetric · Doofinder Search Discovery · Dealeasy · Forms · Selleasy · Deco Labels Badges · Bestpush · Order Value Booster · trustpilot.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on utvraceshop.com, including 15 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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