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uuni.net website review

Visit site (opens in a new tab)Reviewed 5 November 202643 issues · 96 checks

This review found 43 issues worth fixing on uuni.net, 17 of them high impact, across 96 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.0 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.6 s
May 23, 20262.9 s
May 30, 20262.8 s
Jun 6, 20262.9 s
Jun 13, 20262.6 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.2 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.2 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
211 ms158 msMay 16Oct 31165 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026191 ms
May 23, 2026204 ms
May 30, 2026204 ms
Jun 6, 2026205 ms
Jun 13, 2026196 ms
Jun 20, 2026185 ms
Jun 27, 2026187 ms
Jul 4, 2026182 ms
Jul 11, 2026180 ms
Jul 18, 2026178 ms
Jul 25, 2026171 ms
Aug 1, 2026170 ms
Aug 8, 2026172 ms
Aug 15, 2026178 ms
Aug 22, 2026183 ms
Aug 29, 2026187 ms
Sep 5, 2026186 ms
Sep 12, 2026183 ms
Sep 19, 2026179 ms
Sep 26, 2026179 ms
Oct 3, 2026174 ms
Oct 10, 2026170 ms
Oct 17, 2026165 ms
Oct 24, 2026164 ms
Oct 31, 2026165 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of uuni.net (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. uuni.net at 2.3 s2.3 s
  2. uuni.net at 4.7 s4.7 s
  3. uuni.net at 7.0 s7.0 s
  4. uuni.net at 9.3 s9.3 s
  5. uuni.net at 11.7 s11.7 s
  6. uuni.net at 14.0 s14.0 s
  7. uuni.net at 16.3 s16.3 s
  8. uuni.net at 18.7 s18.7 s

Speed

15 to fix35
  • Improve image delivery

    1.0 s · 1.1 MB

    29 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Main-thread work: 20.8 s

    A phone's processor spends 20.8 s on main-thread work while loading, 13.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • ContentSquare adds 1.6 s

    1.6 s

    ContentSquare costs a phone 1.6 s of main-thread work and 193 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 1.4 s

    1.4 s

    Google Tag Manager costs a phone 1.4 s of main-thread work and 856 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,546 HTML elements

    The page has 3,546 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ContentSquare, Google Tag Manager and anyreach.ai and others), adding 3.5 MB and 4.9 s of main-thread time.

  • Reduce unused JavaScript

    450 ms · 1.9 MB

    About 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • anyreach.ai adds 778 ms

    778 ms

    anyreach.ai costs a phone 778 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 505 KiB

    34 files are served with short cache lifetimes, so returning visitors download them again (505 KiB).

  • Render-blocking requests

    650 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 535 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 109 KiB

    About 109 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • gotolstoy.com adds 280 ms

    280 ms

    gotolstoy.com costs a phone 280 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • AB Tasty adds 271 ms

    271 ms

    AB Tasty costs a phone 271 ms of main-thread work and 76 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    153 KiB

    153 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.1 s

    10.1 s

    Your largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 17.0 s

    17.0 s

    Visually, the page fills in at 17.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 4.5 s

    4.5 s

    Scripts block taps and scrolling for 4.5 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 44.4 s

    44.4 s

    The page becomes fully interactive after 44.4 s. Good is under 3.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

8 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 143 ms

    143 ms

    Real visitors wait 143 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 191 ms to 165 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.026

    0.026

    The layout barely moves while loading (CLS 0.026, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 18.0 MB in 543 requests

    18.0 MB

    Your homepage downloads 18.0 MB in 543 requests on a phone: media 9.4 MB (1), scripts 4.4 MB (241) and images 2.1 MB (77). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Price_Drop_K16_Mobile.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (298 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (169 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 5.1 g of CO₂ per visit

    5.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.11 g of CO₂e: 612.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 8588
  • ARIA roles used must conform to valid values (1 element)

    ARIA roles used must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 9 failed. 8 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 3 H1 headlines

    There are 3 <h1> headlines (“Bakery dough meets pizzeria crusts”, “Bakery dough meets pizzeria crusts” and “A Slice of the Action”). One clear main headline is easier for people and search engines.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 298 internal links, 30 external

    The homepage links to 298 pages on uuni.net and 30 external pages.

7 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Discover the next generation of pizza ovens with Ooni — outdoor wood-fired and gas ovens, and an electric indoor oven d…”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “Pizza Ovens | Ooni Pizza Ovens — Ooni USA”.

  • Canonical URL set

    The canonical URL is https://ooni.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ooni.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,543 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 15 pages without an H1

    /pages/ooni-accessibility-statement, /pages/newsletter, /pages/store-locator, /collections/sale, /collections/ovens and /collections/multi-fuel-ovens and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=25066804&tm=gtm002&Ver=2&mid=cb56e8a1-b10b-48f1-b1f6-9c685d7ccbb7&bo=3&sid=e9eb74f0d91211f19bb6530f0a22b6f3&vid=e9eb95f0d91211f1abbafd5597d50faf&vids=0&msclkid=N&pi=91.

  • 15 small tap targets

    15 of 67 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 451 words of copy

    The homepage carries about 451 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe & Save 10%” and “Learn More”.

  • 38 calls to action

    The homepage has 38 calls to action, for example “Subscribe & Save 10%”, “Shop All Next” and “Shop All Pizza Ovens”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 4 customer or partner logos and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies (measured from a US location before any click).

  • 52 other companies contacted

    Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at uuni.net, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Onetrust Consent Management · Ab Tasty · Tolstoy · Yotpo Product Reviews · Triplewhale · Contentsquare Analytics · Yotpo Loyalty Rewards · nofraud.com · rechargecdn.com · integrations-itbl.co · botnot.io · useamp.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 43 issues on uuni.net, including 22 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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