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uvskinz.com website review

Visit site (opens in a new tab)Reviewed 4 November 202634 issues · 89 checks

This review found 34 issues worth fixing on uvskinz.com, 13 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.1 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.6 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.5 s
Sep 5, 20262.5 s
Sep 12, 20262.5 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.3 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
358 ms187 msMay 16Oct 31338 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026207 ms
May 23, 2026213 ms
May 30, 2026225 ms
Jun 6, 2026237 ms
Jun 13, 2026245 ms
Jun 20, 2026253 ms
Jun 27, 2026255 ms
Jul 4, 2026256 ms
Jul 11, 2026248 ms
Jul 18, 2026237 ms
Jul 25, 2026233 ms
Aug 1, 2026238 ms
Aug 8, 2026255 ms
Aug 15, 2026279 ms
Aug 22, 2026287 ms
Aug 29, 2026291 ms
Sep 5, 2026288 ms
Sep 12, 2026287 ms
Sep 19, 2026287 ms
Sep 26, 2026295 ms
Oct 3, 2026304 ms
Oct 10, 2026314 ms
Oct 17, 2026321 ms
Oct 24, 2026336 ms
Oct 31, 2026338 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of uvskinz.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. uvskinz.com at 1.7 s1.7 s
  2. uvskinz.com at 3.4 s3.4 s
  3. uvskinz.com at 5.1 s5.1 s
  4. uvskinz.com at 6.8 s6.8 s
  5. uvskinz.com at 8.5 s8.5 s
  6. uvskinz.com at 10.2 s10.2 s
  7. uvskinz.com at 11.9 s11.9 s
  8. uvskinz.com at 13.6 s13.6 s

Speed

13 to fix51
  • Improve image delivery

    5.7 s · 1.7 MB

    22 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.7 s faster on a phone.

  • Reduce unused JavaScript

    5.8 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.8 s faster on a phone.

  • Use efficient cache lifetimes

    4.8 s · 924 KiB

    38 files are served with short cache lifetimes, so returning visitors download them again (924 KiB).

  • Main-thread work: 13.1 s

    A phone's processor spends 13.1 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,353 HTML elements

    The page has 4,353 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (iovation, Klaviyo and Clarity and others), adding 2.2 MB and 1.3 s of main-thread time.

  • Reduce unused CSS

    910 ms · 102 KiB

    About 102 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 910 ms faster on a phone.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Klaviyo adds 251 ms

    251 ms

    Klaviyo costs a phone 251 ms of main-thread work and 632 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 221 ms

    221 ms

    Shopify costs a phone 221 ms of main-thread work and 796 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • iovation adds 264 ms

    264 ms

    iovation costs a phone 264 ms of main-thread work and 32 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 145 ms

    145 ms

    Google CDN costs a phone 145 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 63 KiB

    Polyfills for old browsers add 63 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 168 ms. During a long task the page ignores taps.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 38.6 s

    38.6 s

    Your largest element takes 38.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Don’t Miss Black Friday Savings... Sign up for early alerts…”.

  • Time to Interactive: 39.1 s

    39.1 s

    The page becomes fully interactive after 39.1 s. Good is under 3.8 s.

  • Speed Index: 12.7 s

    12.7 s

    Visually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 293 ms

    293 ms

    Real visitors wait 293 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 60% slower for real visitors

    +60%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 207 ms to 338 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 569 ms

    569 ms

    Scripts block taps and scrolling for 569 ms in total while the page loads. Good is under 200 ms.

6 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 738 ms

    738 ms

    Real visitors wait 738 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.2 MB in 707 requests

    8.2 MB

    Your homepage downloads 8.2 MB in 707 requests on a phone: scripts 3.3 MB (257), images 2.8 MB (85) and other files 1.6 MB (327). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (60 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.3 g of CO₂ per visit

    2.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.32 g of CO₂e: 278.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9393
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 160 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 2 H1 headlines

    There are 2 <h1> headlines (“UV Skinz®” and “UPF 50+ Sun Protective Swimwear & Clothing for th…”). One clear main headline is easier for people and search engines.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 525 internal links, 10 external

    The homepage links to 525 pages on uvskinz.com and 10 external pages.

7 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Shop UPF 50+ sun protective swimwear and clothing for women, men, kids, and babies. Lab tested to block 98% of UV rays.…”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “UPF 50+ Sun Protective Swimwear for the Family | UV Skinz”.

  • Canonical URL set

    The canonical URL is https://www.uvskinz.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.uvskinz.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,907 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.uvskinz.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    2 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 2 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=4072994&Ver=2&mid=3c102316-feb9-4a24-bba1-7a0f9d483fc8&bo=1&sid=456290d0d89211f19e4509510a45f262&vid=45628f00d89211f1833277ea23c83eb2&vids=1&msclkid=N&pi=918639831&lg=.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of null (reading 'appendChild')”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    28 of 34 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 971 words of copy

    The homepage carries about 971 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop The New Fall Collection”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop By Category”, “Shop By Style” and “Contact Us”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 46 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 12 trackers load before any consent

    12

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 7 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 44 cookies set on arrival

    44

    Opening the homepage sets 44 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 69 other companies contacted

    Loading the homepage contacts 69 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at uvskinz.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Gift Card Pro;Shopify;Shopify Plus
Hosting
Shopify

Company

Employees
14
Headquarters
Sonora

Upkeep, stack, hiring and company data from programmable.info

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