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valleyeyewear.com website review

Visit site (opens in a new tab)Reviewed 9 November 202622 issues · 76 checks

This review found 22 issues worth fixing on valleyeyewear.com, 4 of them high impact, across 76 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s917 msMay 16Oct 31951 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.0 s
May 23, 20261.1 s
May 30, 20261.2 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.0 s
Jun 27, 20261.0 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 2026982 ms
Aug 15, 2026970 ms
Aug 22, 2026986 ms
Aug 29, 2026970 ms
Sep 5, 2026948 ms
Sep 12, 20261.0 s
Sep 19, 2026988 ms
Sep 26, 20261.0 s
Oct 3, 20261.1 s
Oct 10, 20261.0 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 2026951 ms
Real-visitor tap response (INP)75th percentile, phones
178 ms145 msMay 16Oct 31153 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026150 ms
May 23, 2026152 ms
May 30, 2026154 ms
Jun 6, 2026163 ms
Jun 13, 2026171 ms
Jun 20, 2026170 ms
Jun 27, 2026166 ms
Jul 4, 2026166 ms
Jul 11, 2026162 ms
Jul 18, 2026162 ms
Jul 25, 2026162 ms
Aug 1, 2026155 ms
Aug 8, 2026166 ms
Aug 15, 2026162 ms
Aug 22, 2026174 ms
Aug 29, 2026167 ms
Sep 5, 2026162 ms
Sep 12, 2026165 ms
Sep 19, 2026154 ms
Sep 26, 2026162 ms
Oct 3, 2026150 ms
Oct 10, 2026149 ms
Oct 17, 2026153 ms
Oct 24, 2026155 ms
Oct 31, 2026153 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of valleyeyewear.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. valleyeyewear.com at 0.8 s0.8 s
  2. valleyeyewear.com at 1.5 s1.5 s
  3. valleyeyewear.com at 2.3 s2.3 s
  4. valleyeyewear.com at 3.0 s3.0 s
  5. valleyeyewear.com at 3.8 s3.8 s
  6. valleyeyewear.com at 4.5 s4.5 s
  7. valleyeyewear.com at 5.3 s5.3 s
  8. valleyeyewear.com at 6.0 s6.0 s

Speed

3 to fix90
  • 4,832 HTML elements

    The page has 4,832 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Render-blocking requests

    500 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 934 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    133 KiB

    About 133 KiB of JavaScript is downloaded but never used on this page.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Reviews.io and seeka.services and others), adding 288 KiB and 86 ms of main-thread time.

  • Improve image delivery

    82 KiB

    4 images could be 82 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    55 KiB

    About 55 KiB of CSS is downloaded but never applied on this page.

  • Use efficient cache lifetimes

    29 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (29 KiB).

  • Legacy JavaScript

    6 KiB

    Polyfills for old browsers add 6 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Mobile performance score: 90

    90/100

    Your mobile performance score is 90. That is in Google's “good” band (90 and up).

  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.11

    0.11

    For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

  • Time to Interactive: 6.9 s

    6.9 s

    The page becomes fully interactive after 6.9 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.17

    0.17

    The layout shifts by 0.17 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 3.9 s

    3.9 s

    Visually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 150 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 644 ms

    644 ms

    Real visitors wait 644 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 1.4 s

    1.4 s

    Your largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the element shown below.

  • Total Blocking Time: 53 ms

    53 ms

    Scripts block the page for only 53 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.9 MB in 498 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 498 requests on a phone: images 1.3 MB (177), other files 787 KiB (266) and scripts 505 KiB (42). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (91 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.8 g of CO₂ per visit

    0.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 98.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9595
  • [role="img"] and [role="image"] elements must have alternative text (52 elements)

    [role="img"] and [role="image"] elements must have alternative text: 52 elements on the page fail this check, rated serious by axe-core.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10083
  • Title is long (74 characters)

    Your title is 74 characters, so Google will cut it off around 60: “Unique, Luxury Glasses & Sunglasses For Men & Women – Valley Eyewear / ROW”.

  • 3 H1 headlines

    There are 3 <h1> headlines (“40% OFF*”, “Virtually. Anywhere.” and “”). One clear main headline is easier for people and search engines.

  • Meta description is long (319 characters)

    Your meta description is 319 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 471 internal links, 5 external

    The homepage links to 471 pages on valleyeyewear.com and 5 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://valleyeyewear.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://valleyeyewear.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (6,388 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://valleyeyewear.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 4 pages share 2 titles

    https://valleyeyewear.com/collections/best-selling-sunglasses and https://valleyeyewear.com/collections/best-selling-glasses all use the title “Shop our Best Selling Styles – Valley Eyewear / ROW”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://valleyeyewear.com/collections/best-selling-sunglasses and https://valleyeyewear.com/collections/best-selling-glasses use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 27 small tap targets

    27 of 59 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Invalid left-hand side in assignment”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 3 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 994 words of copy

    The homepage carries about 994 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP SUNGLASSES” and “SHOP GLASSES”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Brand book”, “Shop all” and “Submit your search request”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at valleyeyewear.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Eg Auto Add To Cart · Upload Lift · Optimonk Popup Cro A B Test · Klaviyo Email Marketing Sms · Easylocation · Shoppop · Cornercart · Reviews Co Uk Product And Merchant Review Collection · gorgias.chat · cloudfront.net · 9gtb.com · instant.one

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Company

Headquarters
Eugene

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 22 issues on valleyeyewear.com, including 8 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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