Website review, no card needed

valleyoftea.com logo

valleyoftea.com website review

Visit site (opens in a new tab)Reviewed 5 November 202635 issues · 88 checks

This review found 35 issues worth fixing on valleyoftea.com, 7 of them high impact, across 88 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.9 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.4 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.2 s
Aug 29, 20262.1 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
154 ms87 msMay 16Oct 3196 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026138 ms
May 23, 2026140 ms
May 30, 2026139 ms
Jun 6, 2026136 ms
Jun 13, 2026139 ms
Jun 20, 2026140 ms
Jun 27, 2026137 ms
Jul 4, 2026138 ms
Jul 11, 2026139 ms
Jul 18, 2026137 ms
Jul 25, 2026144 ms
Aug 1, 2026146 ms
Aug 8, 2026142 ms
Aug 15, 2026137 ms
Aug 22, 2026122 ms
Aug 29, 2026104 ms
Sep 5, 202699 ms
Sep 12, 202697 ms
Sep 19, 202695 ms
Sep 26, 202695 ms
Oct 3, 202695 ms
Oct 10, 202696 ms
Oct 17, 202698 ms
Oct 24, 202698 ms
Oct 31, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of valleyoftea.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. valleyoftea.com at 0.4 s0.4 s
  2. valleyoftea.com at 0.8 s0.8 s
  3. valleyoftea.com at 1.1 s1.1 s
  4. valleyoftea.com at 1.5 s1.5 s
  5. valleyoftea.com at 1.9 s1.9 s
  6. valleyoftea.com at 2.3 s2.3 s
  7. valleyoftea.com at 2.6 s2.6 s
  8. valleyoftea.com at 3.0 s3.0 s

Speed

6 to fix80
  • Improve image delivery

    800 ms · 424 KiB

    12 images could be 424 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

  • Mobile performance score: 80

    80/100

    Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 821 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,682 HTML elements

    The page has 1,682 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 98 ms

    98 ms

    Shopify costs a phone 98 ms of main-thread work and 458 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Shopify, JSDelivr CDN and shop.app and others), adding 606 KiB and 131 ms of main-thread time.

  • Reduce unused JavaScript

    99 KiB

    About 99 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    63 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (63 KiB).

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 51 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    17 KiB

    Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 5.0 s

    5.0 s

    Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Real-user TTFB: 895 ms

    895 ms

    Real visitors wait 895 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 5.3 s

    5.3 s

    The page becomes fully interactive after 5.3 s. Good is under 3.8 s.

  • 26 images without width and height

    26 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 4.2 s

    4.2 s

    Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

9 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 94 ms

    94 ms

    Real visitors wait 94 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 30% faster for real visitors

    -30%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 138 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 1 ms

    1 ms

    Scripts block the page for only 1 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix63
  • Page weight: 4.5 MB in 361 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 361 requests on a phone: images 2.0 MB (21), other files 1,018 KiB (180) and scripts 757 KiB (132). Under 2 MB keeps phones on slow connections fast.

  • 5 images below the first screen load straight away

    5 images further down the page (293 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.3 g of CO₂ per visit

    1.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 7987
  • Invalid ARIA attributes

    11 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (81 elements)

    All page content should be contained by landmarks: 81 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 16 links without text

    16 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h3 and h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 10 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7784
  • Title is short (22 characters)

    Your title is only 22 characters: “Tea shop Valley of Tea”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 3 H1 headlines

    There are 3 <h1> headlines (“Welcome to Valley of Tea”, “Our teas are crafted by artisan farmers.” and ““Tea where you can see, smell and taste the hard …”). One clear main headline is easier for people and search engines.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 108 internal links, 0 external

    The homepage links to 108 pages on valleyoftea.com and 0 external pages.

6 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Buy high quality loose leaf tea online at Valley of Tea. – Directly sourced from the valley where it is cultivated. Fre…”.

  • Canonical URL set

    The canonical URL is https://www.valleyoftea.com/en-us.

  • Structured data in place

    Structured data found: Organization, Person and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.valleyoftea.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.valleyoftea.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,223 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    3 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 3 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 8 small tap targets

    8 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Swiper is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,076 words of copy

    The homepage carries about 1,076 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Order Now”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Order Now”, “Sign Up” and “Contact”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 64 testimonial or review blocks and a star rating.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at valleyoftea.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 35 issues on valleyoftea.com, including 12 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25