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valpo.edu website review
Visit site (opens in a new tab)Reviewed 27 October 202640 issues · 89 checks
This review found 40 issues worth fixing on valpo.edu, 14 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 3.1 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 2.9 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 106 ms |
| May 16, 2026 | 110 ms |
| May 23, 2026 | 113 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 119 ms |
| Jun 13, 2026 | 121 ms |
| Jun 20, 2026 | 117 ms |
| Jun 27, 2026 | 121 ms |
| Jul 4, 2026 | 127 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 136 ms |
| Jul 25, 2026 | 132 ms |
| Aug 1, 2026 | 130 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 127 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 118 ms |
| Sep 5, 2026 | 118 ms |
| Sep 12, 2026 | 118 ms |
| Sep 19, 2026 | 120 ms |
| Sep 26, 2026 | 122 ms |
| Oct 3, 2026 | 122 ms |
| Oct 10, 2026 | 123 ms |
| Oct 17, 2026 | 127 ms |
| Oct 24, 2026 | 122 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
14.4 s · 4.6 MBAbout 4.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 14.4 s faster on a phone.
Render-blocking requests
11.7 s94 files block the first paint until they finish downloading. Deferring or inlining them could save about 11.7 s.
YouTube adds 1.8 s
1.8 sYouTube costs a phone 1.8 s of main-thread work and 5.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 37
37/100Your mobile performance score is 37 (desktop: 30). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.7 s
A phone's processor spends 7.7 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google Tag Manager and 451.io and others), adding 7.7 MB and 3.0 s of main-thread time.
Improve image delivery
500 ms · 1.2 MB18 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
Use efficient cache lifetimes
600 ms · 816 KiB26 files are served with short cache lifetimes, so returning visitors download them again (816 KiB).
Reduce unused CSS
910 ms · 121 KiBAbout 121 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 910 ms faster on a phone.
Google Tag Manager adds 680 ms
680 msGoogle Tag Manager costs a phone 680 ms of main-thread work and 866 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 669 ms. During a long task the page ignores taps.
2,954 HTML elements
The page has 2,954 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
451.io adds 158 ms
158 ms451.io costs a phone 158 ms of main-thread work and 626 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Other Google APIs/SDKs adds 74 ms
74 msOther Google APIs/SDKs costs a phone 74 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
43 KiBPolyfills for old browsers add 43 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 44 ms
44 msYour server sent the HTML in 44 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 25.3 s
25.3 sThe first text or image appears after 25.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 34.6 s
34.6 sYour largest element takes 34.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Find Your Calling Not sure what to study? Explore the abund…”.
Speed Index: 25.3 s
25.3 sVisually, the page fills in at 25.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 64.3 s
64.3 sThe page becomes fully interactive after 64.3 s. Good is under 3.8 s.
Total Blocking Time: 743 ms
743 msScripts block taps and scrolling for 743 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 106 ms to 122 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 635 ms
635 msReal visitors wait 635 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 19.7 MB in 368 requests
19.7 MBYour homepage downloads 19.7 MB in 368 requests on a phone: scripts 8.4 MB (153), media 8.0 MB (2) and images 1.5 MB (53). Under 2 MB keeps phones on slow connections fast.
7 images below the first screen load straight away
7 images further down the page (895 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images far larger than shown
398 KiB2 images are downloaded at several times the size a phone draws them, for example 2026019-JR-MLK-Day-Convocation-100.webp at 2,400 px wide, shown at 390 px. Resized copies would save about 398 KiB.
About 5.6 g of CO₂ per visit
5.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.59 g of CO₂e: 671.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Unlabelled dropdowns
1 dropdown has no label.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 68 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (21 characters)
Your title is only 21 characters: “Valparaiso University”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“Valparaiso University” and “We Build Lives for Good”). One clear main headline is easier for people and search engines.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
191 internal links, 17 external
The homepage links to 191 pages on valpo.edu and 17 external pages.
6 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “We’re a different kind of university in Indiana, where you’ll find everything you need to build your future. Learn more…”.
Canonical URL set
The canonical URL is https://www.valpo.edu/.
Structured data in place
Structured data found: CollectionPage, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.valpo.edu/sitemap.xml.
AI search readiness
robots.txt blocks 1 AI answer engine crawler
1 of 6Your robots.txt shuts out ChatGPT search (OAI-SearchBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing url, logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.valpo.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (1,857 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a meta description
https://www.valpo.edu/stories, https://www.valpo.edu/academics/find-your-program and https://www.valpo.edu/college-of-arts-and-sciences have no meta description, so Google writes the search snippet from whatever text it finds.
1 page slow to respond
https://www.valpo.edu/academics/find-your-program took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 110 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
31 of 38 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,153 words of copy
The homepage carries about 1,153 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SCHEDULE A VISIT” and “APPLY NOW”.
10 calls to action
The homepage has 10 calls to action, for example “Apply”, “Request Info” and “Request Information”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 154 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
26 cookies set on arrival
26Opening the homepage sets 26 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at valpo.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- React
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Company
- Employees
- 797
- Founded
- 1859
- Headquarters
- Valparaiso
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on valpo.edu, including 23 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.