valtra.com website review

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

13 images could be 18.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

43 files are served with short cache lifetimes, so returning visitors download them again (5.0 MB).

5 third-party services load with your homepage (Google Tag Manager, TrustArc and Adobe TypeKit and others), adding 9.1 MB and 285 ms of main-thread time.

Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

Adobe Scene7 costs a phone 0 ms of main-thread work and 8.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 236 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,383 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

2 long tasks block the main thread while loading, the longest for 176 ms. During a long task the page ignores taps.

About 160 KiB of JavaScript is downloaded but never used on this page.

About 71 KiB of CSS is downloaded but never applied on this page.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

13 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors see the first content after 3.7 s (75th percentile). Good is under 1.8 s.

Real visitors wait 3.2 s for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 30.8 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 7.5 s. Good is under 3.8 s.

Real visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

The layout shifts by 0.138 while loading, so content jumps under the reader's thumb. Good is under 0.1.

15 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 122 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 20.1 MB in 60 requests on a phone: images 19.3 MB (20), scripts 551 KiB (24) and fonts 135 KiB (3). Under 2 MB keeps phones on slow connections fast.

12 images weigh 16.8 MB together. On a phone connection a single image that size takes seconds.

8 images are downloaded at several times the size a phone draws them, for example valtra-better-farm-soil-health_4000x2500.jpg at 4,000 px wide, shown at 350 px. Resized copies would save about 12.8 MB.

11 images further down the page (16.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

2 images (10.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 5.70 g of CO₂e: 684.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Main landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 6 characters: “Valtra”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://www.valtra.com/int/en/sitemap.xml, so Google discovers your pages only by following links.

11 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 237 pages on valtra.com and 20 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.valtra.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.valtra.com/int/en/customise-configure-and-quote/valtra-dealer-locator.html and https://www.valtra.com/int/en/customise-configure-and-quote/request-a-quote.html have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.valtra.com/int/en/customise-configure-and-quote/valtra-dealer-locator.html has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 137 found) and read each the way a search engine does.

9 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Connecting to 'https://use.typekit.net/hlh4pjd.css' violates the following Content Security Policy directive: "connect-…”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 546 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 5 cookies (measured from a US location before any click).

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.