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valued.de website review

Visit site (opens in a new tab)Reviewed 12 November 202629 issues · 74 checks

This review found 29 issues worth fixing on valued.de, 13 of them high impact, across 74 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.4 sMay 23Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
99 ms76 msMay 23Oct 3196 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202695 ms
Aug 15, 202681 ms
Aug 22, 202681 ms
Aug 29, 202681 ms
Sep 5, 202679 ms
Sep 12, 202690 ms
Oct 24, 202687 ms
Oct 31, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of valued.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. valued.de at 0.4 s0.4 s
  2. valued.de at 0.9 s0.9 s
  3. valued.de at 1.3 s1.3 s
  4. valued.de at 1.7 s1.7 s
  5. valued.de at 2.2 s2.2 s
  6. valued.de at 2.6 s2.6 s
  7. valued.de at 3.0 s3.0 s
  8. valued.de at 3.4 s3.4 s

Speed

9 to fix56
  • Reduce unused JavaScript

    2.5 s · 495 KiB

    About 495 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Render-blocking requests

    1.9 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • 3,867 HTML elements

    The page has 3,867 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hotjar and Klaviyo and others), adding 1.2 MB and 724 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 112 KiB

    About 112 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 435 ms

    435 ms

    Google Tag Manager costs a phone 435 ms of main-thread work and 849 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 270 ms. During a long task the page ignores taps.

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    94 KiB

    5 images could be 94 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    21 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (21 KiB).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix53
  • Largest Contentful Paint: 13.4 s

    13.4 s

    Your largest element takes 13.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 13.6 s

    13.6 s

    The page becomes fully interactive after 13.6 s. Good is under 3.8 s.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 495 ms

    495 ms

    Scripts block taps and scrolling for 495 ms in total while the page loads. Good is under 200 ms.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 95 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.9 MB in 188 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 188 requests on a phone: scripts 1.4 MB (53), other files 785 KiB (98) and images 501 KiB (25). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 98.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 7789
  • ARIA attributes must conform to valid values (6 elements)

    ARIA attributes must conform to valid values: 6 elements on the page fail this check, rated critical by axe-core.

  • Certain ARIA roles must be contained by particular parents (2 elements)

    Certain ARIA roles must be contained by particular parents: 2 elements on the page fail this check, rated critical by axe-core.

  • ARIA toggle fields must have an accessible name (1 element)

    ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 55 images without alt text

    55 images have no alt text, which hurts accessibility and image search.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9291
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (188 characters)

    Your meta description is 188 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 402 internal links, 6 external

    The homepage links to 402 pages on valued.de and 6 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Valued”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Valued - Limitierte Sneaker I Neu & Authentifiziert”.

  • Canonical URL set

    The canonical URL is https://valued.de/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://valued.de/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,337 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://valued.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 195 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “ga is not defined”.

2 checks passed
  • Tap targets are thumb-sized

    75 of 83 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 811 words of copy

    The homepage carries about 811 words of visible text.

3 checks passed
  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at valued.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Selleasy · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on valued.de, including 14 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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