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vandamboats.com website review
Visit site (opens in a new tab)Reviewed 5 November 202624 issues · 78 checks
This review found 24 issues worth fixing on vandamboats.com, 9 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.0 s |
| Jun 20, 2026 | 955 ms |
| Jun 27, 2026 | 898 ms |
| Jul 4, 2026 | 870 ms |
| Jul 11, 2026 | 884 ms |
| Jul 18, 2026 | 924 ms |
| Jul 25, 2026 | 949 ms |
| Aug 1, 2026 | 923 ms |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 63 ms |
| May 23, 2026 | 63 ms |
| May 30, 2026 | 62 ms |
| Jun 6, 2026 | 60 ms |
| Jun 13, 2026 | 62 ms |
| Jun 20, 2026 | 61 ms |
| Jun 27, 2026 | 62 ms |
| Jul 4, 2026 | 62 ms |
| Jul 11, 2026 | 62 ms |
| Jul 18, 2026 | 62 ms |
| Jul 25, 2026 | 62 ms |
| Aug 1, 2026 | 62 ms |
| Aug 8, 2026 | 62 ms |
| Aug 15, 2026 | 62 ms |
| Aug 22, 2026 | 62 ms |
| Aug 29, 2026 | 64 ms |
| Sep 5, 2026 | 69 ms |
| Sep 12, 2026 | 69 ms |
| Sep 19, 2026 | 62 ms |
| Sep 26, 2026 | 62 ms |
| Oct 3, 2026 | 62 ms |
| Oct 10, 2026 | 64 ms |
| Oct 17, 2026 | 64 ms |
| Oct 24, 2026 | 75 ms |
| Oct 31, 2026 | 72 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
5.9 s · 634 KiBAbout 634 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.9 s faster on a phone.
Use efficient cache lifetimes
1.7 s · 382 KiB34 files are served with short cache lifetimes, so returning visitors download them again (382 KiB).
Improve image delivery
1.4 s · 282 KiB2 images could be 282 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.9 MB and 806 ms of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Google CDN adds 572 ms
572 msGoogle CDN costs a phone 572 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
exactdn.com adds 0 ms
0 msexactdn.com costs a phone 0 ms of main-thread work and 488 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 34 KiBAbout 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 140 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 35 ms
35 msYour server sent the HTML in 35 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 8.4 s
8.4 sThe first text or image appears after 8.4 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 13.4 s
13.4 sYour largest element takes 13.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 14.1 s
14.1 sThe page becomes fully interactive after 14.1 s. Good is under 3.8 s.
Speed Index: 8.4 s
8.4 sVisually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 324 ms
324 msScripts block taps and scrolling for 324 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 63 ms to 72 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 66 ms
66 msReal visitors wait 66 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.6 MB in 64 requests
2.6 MBYour homepage downloads 2.6 MB in 64 requests on a phone: scripts 1.4 MB (24), images 534 KiB (14) and other files 356 KiB (6). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (34 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.7 g of CO₂ per visit
0.75 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 89.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 9 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
44 internal links, 5 external
The homepage links to 44 pages on vandamboats.com and 5 external pages.
8 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “Van Dam Custom Boats builds one-of-one wooden boats and yachts in Boyne City, Michigan. From 16’ runabouts to 70’ motor…”.
One H1 headline
Your main headline reads: “Custom Wooden Boats & Yachts, Hand-Built in Michigan Since 1977”.
Title: 56 characters
Your title is a healthy 56 characters: “Van Dam Custom Boats — Handcrafted Wooden Boats & Yachts”.
Canonical URL set
The canonical URL is https://www.vandamboats.com/.
Structured data in place
Structured data found: Corporation, ProfessionalService and SiteNavigationElement.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.vandamboats.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (693 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.vandamboats.com/llms.txt (4 KiB, 33 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://www.vandamboats.com/clientgalleries is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without an H1
https://www.vandamboats.com/campus has no <h1> headline, so visitors and search engines get no clear main topic.
4 pages slow to respond
https://www.vandamboats.com/our-culture, https://www.vandamboats.com/campus, https://www.vandamboats.com/blog and https://www.vandamboats.com/magazines took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.
5 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
25 of 27 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 663 words of copy
The homepage carries about 663 words of visible text.
6 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Contact Us”, “Shop” and “Shop Apparel”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vandamboats.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- GoDaddy
Company
- Headquarters
- Boyne City
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 24 issues on vandamboats.com, including 14 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.