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vandamboats.com website review

Visit site (opens in a new tab)Reviewed 5 November 202624 issues · 78 checks

This review found 24 issues worth fixing on vandamboats.com, 9 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s615 msMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.5 s
May 30, 20261.4 s
Jun 6, 20261.1 s
Jun 13, 20261.0 s
Jun 20, 2026955 ms
Jun 27, 2026898 ms
Jul 4, 2026870 ms
Jul 11, 2026884 ms
Jul 18, 2026924 ms
Jul 25, 2026949 ms
Aug 1, 2026923 ms
Aug 8, 20261.1 s
Aug 15, 20261.3 s
Aug 22, 20261.4 s
Aug 29, 20262.2 s
Sep 5, 20262.5 s
Sep 12, 20262.6 s
Sep 19, 20262.5 s
Sep 26, 20262.4 s
Oct 3, 20262.2 s
Oct 10, 20262.0 s
Oct 17, 20261.7 s
Oct 24, 20262.0 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
77 ms58 msMay 16Oct 3172 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202663 ms
May 23, 202663 ms
May 30, 202662 ms
Jun 6, 202660 ms
Jun 13, 202662 ms
Jun 20, 202661 ms
Jun 27, 202662 ms
Jul 4, 202662 ms
Jul 11, 202662 ms
Jul 18, 202662 ms
Jul 25, 202662 ms
Aug 1, 202662 ms
Aug 8, 202662 ms
Aug 15, 202662 ms
Aug 22, 202662 ms
Aug 29, 202664 ms
Sep 5, 202669 ms
Sep 12, 202669 ms
Sep 19, 202662 ms
Sep 26, 202662 ms
Oct 3, 202662 ms
Oct 10, 202664 ms
Oct 17, 202664 ms
Oct 24, 202675 ms
Oct 31, 202672 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vandamboats.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vandamboats.com at 0.4 s0.4 s
  2. vandamboats.com at 0.8 s0.8 s
  3. vandamboats.com at 1.1 s1.1 s
  4. vandamboats.com at 1.5 s1.5 s
  5. vandamboats.com at 1.9 s1.9 s
  6. vandamboats.com at 2.3 s2.3 s
  7. vandamboats.com at 2.6 s2.6 s
  8. vandamboats.com at 3.0 s3.0 s

Speed

9 to fix50
  • Reduce unused JavaScript

    5.9 s · 634 KiB

    About 634 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.9 s faster on a phone.

  • Use efficient cache lifetimes

    1.7 s · 382 KiB

    34 files are served with short cache lifetimes, so returning visitors download them again (382 KiB).

  • Improve image delivery

    1.4 s · 282 KiB

    2 images could be 282 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.9 MB and 806 ms of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Google CDN adds 572 ms

    572 ms

    Google CDN costs a phone 572 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • exactdn.com adds 0 ms

    0 ms

    exactdn.com costs a phone 0 ms of main-thread work and 488 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 34 KiB

    About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 140 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 35 ms

    35 ms

    Your server sent the HTML in 35 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • First Contentful Paint: 8.4 s

    8.4 s

    The first text or image appears after 8.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 13.4 s

    13.4 s

    Your largest element takes 13.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 14.1 s

    14.1 s

    The page becomes fully interactive after 14.1 s. Good is under 3.8 s.

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 324 ms

    324 ms

    Scripts block taps and scrolling for 324 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 63 ms to 72 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 66 ms

    66 ms

    Real visitors wait 66 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.6 MB in 64 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 64 requests on a phone: scripts 1.4 MB (24), images 534 KiB (14) and other files 356 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (34 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 89.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9696
  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements marked as presentational should be consistently ignored (1 element)

    Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 9 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 44 internal links, 5 external

    The homepage links to 44 pages on vandamboats.com and 5 external pages.

8 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Van Dam Custom Boats builds one-of-one wooden boats and yachts in Boyne City, Michigan. From 16’ runabouts to 70’ motor…”.

  • One H1 headline

    Your main headline reads: “Custom Wooden Boats & Yachts, Hand-Built in Michigan Since 1977”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Van Dam Custom Boats — Handcrafted Wooden Boats & Yachts”.

  • Canonical URL set

    The canonical URL is https://www.vandamboats.com/.

  • Structured data in place

    Structured data found: Corporation, ProfessionalService and SiteNavigationElement.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.vandamboats.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (693 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.vandamboats.com/llms.txt (4 KiB, 33 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 1 linked page hidden from search

    https://www.vandamboats.com/clientgalleries is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without an H1

    https://www.vandamboats.com/campus has no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    https://www.vandamboats.com/our-culture, https://www.vandamboats.com/campus, https://www.vandamboats.com/blog and https://www.vandamboats.com/magazines took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    25 of 27 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 663 words of copy

    The homepage carries about 663 words of visible text.

6 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact Us”, “Shop” and “Shop Apparel”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vandamboats.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
GoDaddy

Company

Headquarters
Boyne City

Upkeep, stack, hiring and company data from programmable.info

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