vanvelzes.com website review

About 779 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

14 images could be 447 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

6 third-party services load with your homepage (Shopify, Google Tag Manager and nfcube.com and others), adding 1.4 MB and 511 ms of main-thread time.

6 files are served with short cache lifetimes, so returning visitors download them again (86 KiB).

Shopify costs a phone 338 ms of main-thread work and 1,001 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.1 s on main-thread work while loading, 893 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 162 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 10.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 11.5 s. Good is under 3.8 s.

Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

15 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.0 MB in 220 requests on a phone: scripts 1.5 MB (75), other files 1.3 MB (114) and images 983 KiB (18). Under 2 MB keeps phones on slow connections fast.

website_banner_mobile_3-blas_logo-licht.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 135.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

Your title is only 22 characters: “Van Velze's Chocolates”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 53 characters: “Artisan Chocolates made in County Mayo - West Ireland”. 70 to 160 characters is enough to sell the click.

The homepage links to 72 pages on vanvelzes.com and 7 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://vanvelzes.ie/collections/vendors, which answers with an error. Visitors hit a dead end and search engines drop it.

https://vanvelzes.ie/products/signature-chocolate-gift-box-9, https://vanvelzes.ie/products/signature-chocolates-collection-36 and https://vanvelzes.ie/products/sea-salted-caramel-truffle-box all use the title “Luxury Handmade Chocolates - Delivered in Ireland (Signature selectio…”. Search engines can't tell which page to show for a search, so each competes with the others.

https://vanvelzes.ie/products/signature-chocolate-gift-box-9, https://vanvelzes.ie/products/signature-chocolates-collection-36 and https://vanvelzes.ie/products/sea-salted-caramel-truffle-box use the same meta description. A description written for each page earns more clicks.

https://vanvelzes.ie/pages/contact, https://vanvelzes.ie/collections/signature-collection, https://vanvelzes.ie/collections/chocolate-truffles, https://vanvelzes.ie/collections/occasion-cakes, https://vanvelzes.ie/collections/chocolate-snacks and https://vanvelzes.ie/collections/artisan-chocolate-hampers and 6 others took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

9 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,091 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.