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vaonis.com website review
Visit site (opens in a new tab)Reviewed 4 November 202625 issues · 80 checks
This review found 25 issues worth fixing on vaonis.com, 4 of them high impact, across 80 checks. The most urgent: 12 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
90A- #2,121 of 101,878 reviewed websitesbeats 97%
- #1,024 of 56,487 online storesbeats 97%
- #991 of 51,358 Shopify storesbeats 97%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 123 ms |
| May 23, 2026 | 122 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 119 ms |
| Jun 13, 2026 | 112 ms |
| Jun 20, 2026 | 115 ms |
| Jun 27, 2026 | 116 ms |
| Jul 4, 2026 | 115 ms |
| Jul 11, 2026 | 112 ms |
| Jul 18, 2026 | 109 ms |
| Jul 25, 2026 | 106 ms |
| Aug 1, 2026 | 107 ms |
| Aug 8, 2026 | 110 ms |
| Aug 15, 2026 | 111 ms |
| Aug 22, 2026 | 112 ms |
| Aug 29, 2026 | 112 ms |
| Sep 5, 2026 | 111 ms |
| Sep 12, 2026 | 111 ms |
| Sep 19, 2026 | 113 ms |
| Sep 26, 2026 | 117 ms |
| Oct 3, 2026 | 122 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 122 ms |
| Oct 24, 2026 | 123 ms |
| Oct 31, 2026 | 122 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Clarity and others), adding 1.2 MB and 685 ms of main-thread time.
Render-blocking requests
800 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Reduce unused JavaScript
521 KiBAbout 521 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Klaviyo adds 233 ms
233 msKlaviyo costs a phone 233 ms of main-thread work and 615 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 251 ms
251 msGoogle Tag Manager costs a phone 251 ms of main-thread work and 362 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
171 KiB9 files are served with short cache lifetimes, so returning visitors download them again (171 KiB).
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 123 ms. During a long task the page ignores taps.
Improve image delivery
79 KiB4 images could be 79 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
51 KiBAbout 51 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need.
Minify JavaScript
18 KiB18 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Mobile performance score: 93
93/100Your mobile performance score is 93. That is in Google's “good” band (90 and up).
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 13.7 s
13.7 sThe page becomes fully interactive after 13.7 s. Good is under 3.8 s.
Speed Index: 4.7 s
4.7 sVisually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 123 ms to 122 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 89 ms
89 msReal visitors wait 89 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 540 ms
540 msReal visitors wait 540 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 28% faster for real visitors
-28%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 178 ms
178 msScripts block the page for only 178 ms while loading. Good is under 200 ms.
Largest Contentful Paint: 1.8 s
1.8 sYour largest element renders in 1.8 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “The modular smart telescope. Built to evolve with you.”.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 2.9 MB in 227 requests
2.9 MBYour homepage downloads 2.9 MB in 227 requests on a phone: scripts 1.5 MB (93), other files 808 KiB (106) and images 526 KiB (17). Under 2 MB keeps phones on slow connections fast.
About 0.8 g of CO₂ per visit
0.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
12 text elements with low contrast
12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 24 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (166 characters)
Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.
72 internal links, 13 external
The homepage links to 72 pages on vaonis.com and 13 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Vaonis”.
Title: 59 characters
Your title is a healthy 59 characters: “Astronomy made easy — smart telescopes for any sky – Vaonis”.
Canonical URL set
The canonical URL is https://vaonis.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://vaonis.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (739 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://vaonis.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://vaonis.com/pages/product/hestia has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
23 small tap targets
23 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “An error has been thrown while configuring your widget AbortError: signal is aborted without reason AbortError: signal …”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 337 words of copy
The homepage carries about 337 words of visible text.
3 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Join now”, “Buy” and “Request a callback”.
2 short forms
2 short forms (0 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vaonis.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Zipchat Ai Chatbot · Addingwell · Judge Me Reviews · Microsoft Clarity · Redirect Hero · Ecomposer Builder
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on vaonis.com, including 9 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.