vapegoo.co.uk website review

About 303 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

1 long task block the main thread while loading, the longest for 708 ms. During a long task the page ignores taps.

About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

2 images could be 46 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

A phone's processor spends 2.5 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

7 third-party services load with your homepage (Shopify, shopapps.site and hulkapps.com and others), adding 327 KiB and 191 ms of main-thread time.

3 files are served with short cache lifetimes, so returning visitors download them again (26 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 9.0 s. Good is under 3.8 s.

Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 658 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

5 images (498 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 62.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 66 characters, so Google will cut it off around 60: “Buy Cheap UK E-Liquid - Online Vape Shop | Vapegoo — VapeGoo.co.uk”.

Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 30 pages on vapegoo.co.uk and 9 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://vapegoo.co.uk/pages/international-delivery, which answers with an error. Visitors hit a dead end and search engines drop it.

https://vapegoo.co.uk/collections/vapegoo-flavours, https://vapegoo.co.uk/collections/nicotine-shots, https://vapegoo.co.uk/collections/new-brands, https://vapegoo.co.uk/collections/darkstar, https://vapegoo.co.uk/collections/vapegoo and https://vapegoo.co.uk/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 108 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 570 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.