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vaporesso.com website review

Visit site (opens in a new tab)Reviewed 22 October 202640 issues · 86 checks

This review found 40 issues worth fixing on vaporesso.com, 11 of them high impact, across 86 checks. The most urgent: page weight: 33.3 MB in 152 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.9 sMay 2Oct 172.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.0 s
May 9, 20261.9 s
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
140 ms97 msMay 2Oct 17135 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026102 ms
May 9, 2026102 ms
May 16, 2026102 ms
May 23, 2026103 ms
May 30, 2026103 ms
Jun 6, 2026104 ms
Jun 13, 2026103 ms
Jun 20, 2026104 ms
Jun 27, 2026104 ms
Jul 4, 2026104 ms
Jul 11, 2026104 ms
Jul 18, 2026106 ms
Jul 25, 2026111 ms
Aug 1, 2026118 ms
Aug 8, 2026126 ms
Aug 15, 2026129 ms
Aug 22, 2026130 ms
Aug 29, 2026131 ms
Sep 5, 2026133 ms
Sep 12, 2026133 ms
Sep 19, 2026133 ms
Sep 26, 2026134 ms
Oct 3, 2026135 ms
Oct 10, 2026135 ms
Oct 17, 2026135 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vaporesso.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vaporesso.com at 0.4 s0.4 s
  2. vaporesso.com at 0.8 s0.8 s
  3. vaporesso.com at 1.1 s1.1 s
  4. vaporesso.com at 1.5 s1.5 s
  5. vaporesso.com at 1.9 s1.9 s
  6. vaporesso.com at 2.3 s2.3 s
  7. vaporesso.com at 2.6 s2.6 s
  8. vaporesso.com at 3.0 s3.0 s

Speed

8 to fix61
  • Improve image delivery

    1.2 s · 1.6 MB

    24 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and Other Google APIs/SDKs and others), adding 31.6 MB and 718 ms of main-thread time.

  • Shopify adds 432 ms

    432 ms

    Shopify costs a phone 432 ms of main-thread work and 31.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61 (desktop: 80). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    610 ms · 334 KiB

    About 334 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 610 ms faster on a phone.

  • Render-blocking requests

    900 ms

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Google Tag Manager adds 204 ms

    204 ms

    Google Tag Manager costs a phone 204 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 932 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    150 ms · 16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    29 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (29 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 7.3 s

    7.3 s

    Your largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 4.8 s

    4.8 s

    The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 8.2 s

    8.2 s

    The page becomes fully interactive after 8.2 s. Good is under 3.8 s.

  • Tap response (INP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 102 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 178 ms

    178 ms

    Real visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 177 ms

    177 ms

    Scripts block the page for only 177 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix50
  • Page weight: 33.3 MB in 152 requests

    33.3 MB

    Your homepage downloads 33.3 MB in 152 requests on a phone: media 28.6 MB (7), images 3.6 MB (68) and scripts 883 KiB (37). Under 2 MB keeps phones on slow connections fast.

  • 13 images in older formats

    13 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images far larger than shown

    415 KiB

    6 images are downloaded at several times the size a phone draws them, for example armour-octa-Mob-home-kv.webp at 1,500 px wide, shown at 390 px. Resized copies would save about 415 KiB.

  • About 9.4 g of CO₂ per visit

    9.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 9.42 g of CO₂e: 1131.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 8992
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 16 links without text

    16 visible links have no text or label, so screen readers cannot say where they go.

  • 8 form fields without a label

    8 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 35 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9280
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 16 links with vague text

    16 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 103 internal links, 11 external

    The homepage links to 103 pages on vaporesso.com and 11 external pages.

5 checks passed
  • Title: 42 characters

    Your title is a healthy 42 characters: “VAPORESSO » Premium Vape Brand Manufacture”.

  • Canonical URL set

    The canonical URL is https://www.vaporesso.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.vaporesso.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.vaporesso.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (625 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix76
  • 7 pages share 3 titles

    https://www.vaporesso.com/collections, https://www.vaporesso.com/community and https://www.vaporesso.com/lifestyle all use the title “下拉箭头/导航栏备份 4@2x”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without a meta description

    https://www.vaporesso.com/collections, https://www.vaporesso.com/community, https://www.vaporesso.com/series-product/vibe-series/vibe-se2 and https://www.vaporesso.com/lifestyle have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages share a meta description

    https://www.vaporesso.com/products/armour-octa and https://www.vaporesso.com/series-product/armour-series/armour-octa use the same meta description. A description written for each page earns more clicks.

  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://www.vaporesso.com/products/armour-octa, whose canonical is https://www.vaporesso.com/series-product/armour-series/armour-octa. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    https://www.vaporesso.com/series-product/xros-series/xros6-mini and https://www.vaporesso.com/activity/once-again-beyond-ordinary have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8876
  • 2 broken images

    2 images failed to load on a phone, for example https://www.gstatic.com/images/branding/googlelogo/1x/googlelogo_color_42x16dp.png.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Loading the font 'https://static.hsappstatic.net/content_shared_assets/static-1.3779/fonts/fontawesome-webfont.woff?v=4…”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    31 of 33 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 609 words of copy

    The homepage carries about 609 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Learn More”, “Power Shop” and “Download”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vaporesso.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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