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vaposhop.de website review

Visit site (opens in a new tab)Reviewed 6 November 202641 issues · 85 checks

This review found 41 issues worth fixing on vaposhop.de, 10 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.2 sMay 16Oct 312.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.3 s
May 23, 20262.4 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.6 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.7 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.7 s
Aug 29, 20262.7 s
Sep 5, 20262.8 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.7 s
Oct 3, 20262.7 s
Oct 10, 20262.8 s
Oct 17, 20262.8 s
Oct 24, 20263.1 s
Oct 31, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
129 ms90 msMay 16Oct 31124 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202694 ms
May 23, 202698 ms
May 30, 2026103 ms
Jun 6, 202698 ms
Jun 13, 202696 ms
Jun 20, 202694 ms
Jun 27, 2026100 ms
Jul 4, 2026104 ms
Jul 11, 2026105 ms
Jul 18, 2026108 ms
Jul 25, 2026106 ms
Aug 1, 2026111 ms
Aug 8, 2026113 ms
Aug 15, 2026115 ms
Aug 22, 2026118 ms
Aug 29, 2026119 ms
Sep 5, 2026121 ms
Sep 12, 2026118 ms
Sep 19, 2026115 ms
Sep 26, 2026116 ms
Oct 3, 2026117 ms
Oct 10, 2026121 ms
Oct 17, 2026122 ms
Oct 24, 2026123 ms
Oct 31, 2026124 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vaposhop.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vaposhop.de at 0.6 s0.6 s
  2. vaposhop.de at 1.2 s1.2 s
  3. vaposhop.de at 1.7 s1.7 s
  4. vaposhop.de at 2.3 s2.3 s
  5. vaposhop.de at 2.9 s2.9 s
  6. vaposhop.de at 3.5 s3.5 s
  7. vaposhop.de at 4.1 s4.1 s
  8. vaposhop.de at 4.6 s4.6 s

Speed

11 to fix64
  • Reduce unused JavaScript

    2.9 s · 556 KiB

    About 556 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 2.0 MB and 752 ms of main-thread time.

  • Improve image delivery

    650 ms · 153 KiB

    6 images could be 153 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Duplicated JavaScript

    350 ms · 28 KiB

    28 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 350 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 236 ms

    236 ms

    Google Tag Manager costs a phone 236 ms of main-thread work and 637 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,892 HTML elements

    The page has 2,892 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 206 ms

    206 ms

    Shopify costs a phone 206 ms of main-thread work and 785 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 145 ms

    145 ms

    Klaviyo costs a phone 145 ms of main-thread work and 361 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 100 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    86 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (86 KiB).

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 30 ms

    30 ms

    Your server sent the HTML in 30 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 16.8 s

    16.8 s

    Your largest element takes 16.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.4 s

    19.4 s

    The page becomes fully interactive after 19.4 s. Good is under 3.8 s.

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 29% slower for real visitors

    +29%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 94 ms to 124 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 29% slower for real visitors

    +29%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

6 checks passed
  • Real-user INP: 122 ms

    122 ms

    Real visitors wait 122 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 476 ms

    476 ms

    Real visitors wait 476 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 145 ms

    145 ms

    Scripts block the page for only 145 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 4.4 MB in 340 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 340 requests on a phone: scripts 1.6 MB (93), images 1.5 MB (81) and other files 1.0 MB (141). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    PAX-flow-Greenstone-2.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (33 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (27 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.25 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 149.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7590
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 20 images without alt text

    20 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 21 links without text

    21 visible links have no text or label, so screen readers cannot say where they go.

  • button, link, and menuitem elements do not have accessible names.

    button, link, and menuitem elements do not have accessible names. (1 element).

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • Title is long (73 characters)

    Your title is 73 characters, so Google will cut it off around 60: “VapoShop.de – Europas Nr. 1 - Die besten Vaporizer Kaufen - Große Auswahl”.

  • Meta description is long (191 characters)

    Your meta description is 191 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.vaposhop.nl)”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 254 internal links, 23 external

    The homepage links to 254 pages on vaposhop.de and 23 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Willkommen bei Vaposhop: Der beste Shop für Vaporizer & Zubehör in Europa”.

  • Canonical URL set

    The canonical URL is https://www.vaposhop.de/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.vaposhop.de/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,301 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.vaposhop.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 111 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 21 small tap targets

    21 of 59 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 649 words of copy

    The homepage carries about 649 words of visible text.

2 checks passed
  • 18 short forms

    18 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vaposhop.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Seowill Redirects · Impact Com · Littledata The Data Layer · Klaviyo Email Marketing Sms · Localizing · Freegifts · lifteragecheck.com · cart-bot.net · trustpilot.com · bogos.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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