Website review, no card needed

vaposhop.nl logo

vaposhop.nl website review

Visit site (opens in a new tab)Reviewed 9 November 202637 issues · 83 checks

This review found 37 issues worth fixing on vaposhop.nl, 9 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.0 sMay 16Oct 312.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.2 s
Aug 1, 20262.3 s
Aug 8, 20262.4 s
Aug 15, 20262.5 s
Aug 22, 20262.6 s
Aug 29, 20262.5 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.2 s
Sep 26, 20262.3 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
134 ms82 msMay 16Oct 31107 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202688 ms
May 23, 202688 ms
May 30, 202689 ms
Jun 6, 202691 ms
Jun 13, 202695 ms
Jun 20, 202696 ms
Jun 27, 2026104 ms
Jul 4, 2026103 ms
Jul 18, 2026102 ms
Jul 25, 202696 ms
Aug 8, 2026104 ms
Aug 15, 2026107 ms
Aug 22, 2026114 ms
Aug 29, 2026112 ms
Sep 5, 2026104 ms
Sep 12, 2026106 ms
Sep 19, 2026103 ms
Sep 26, 2026100 ms
Oct 3, 2026128 ms
Oct 10, 2026126 ms
Oct 17, 2026121 ms
Oct 24, 2026124 ms
Oct 31, 2026107 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vaposhop.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vaposhop.nl at 0.8 s0.8 s
  2. vaposhop.nl at 1.5 s1.5 s
  3. vaposhop.nl at 2.3 s2.3 s
  4. vaposhop.nl at 3.0 s3.0 s
  5. vaposhop.nl at 3.8 s3.8 s
  6. vaposhop.nl at 4.6 s4.6 s
  7. vaposhop.nl at 5.3 s5.3 s
  8. vaposhop.nl at 6.1 s6.1 s

Speed

9 to fix62
  • Reduce unused JavaScript

    2.4 s · 537 KiB

    About 537 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 1.9 MB and 848 ms of main-thread time.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    400 ms · 188 KiB

    7 images could be 188 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Google Tag Manager adds 268 ms

    268 ms

    Google Tag Manager costs a phone 268 ms of main-thread work and 636 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 219 ms

    219 ms

    Shopify costs a phone 219 ms of main-thread work and 785 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,868 HTML elements

    The page has 2,868 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 152 ms

    152 ms

    Klaviyo costs a phone 152 ms of main-thread work and 361 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    240 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 240 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 89 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (89 KiB).

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 128 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify CSS

    10 ms · 6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 45 ms

    45 ms

    Your server sent the HTML in 45 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 16.8 s

    16.8 s

    Your largest element takes 16.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.8 s

    17.8 s

    The page becomes fully interactive after 17.8 s. Good is under 3.8 s.

  • Speed Index: 11.4 s

    11.4 s

    Visually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 88 ms to 107 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 309 ms

    309 ms

    Real visitors wait 309 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 156 ms

    156 ms

    Scripts block the page for only 156 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.2 MB in 329 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 329 requests on a phone: scripts 1.5 MB (91), images 1.5 MB (76) and other files 946 KiB (137). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    dynavap-g3.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (33 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.2 g of CO₂ per visit

    1.19 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 142.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7590
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 20 images without alt text

    20 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 21 links without text

    21 visible links have no text or label, so screen readers cannot say where they go.

  • button, link, and menuitem elements do not have accessible names.

    button, link, and menuitem elements do not have accessible names. (1 element).

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9297
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 250 internal links, 23 external

    The homepage links to 250 pages on vaposhop.nl and 23 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Welcome to VapoShop: Your go-to online store for vaporizers and vapers in Europe. Explore our wide range of products an…”.

  • One H1 headline

    Your main headline reads: “Welkom bij Vaposhop: de beste winkel voor vaporizers en accessoires in Europa”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “VapoShop: Europe's Online Vaporizer Shop”.

  • Canonical URL set

    The canonical URL is https://www.vaposhop.nl/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.vaposhop.nl/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,295 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.vaposhop.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix86
  • 2 pages share a title

    https://www.vaposhop.nl/collections/dabbing-devices and https://www.vaposhop.nl/collections/vaporizers all use the title “Best pipes”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://www.vaposhop.nl/collections/dabbing-devices and https://www.vaposhop.nl/collections/vaporizers use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.vaposhop.nl/collections/vaporizers, whose canonical is https://www.vaposhop.nl/collections/dabbing-devices. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 17 small tap targets

    17 of 55 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 629 words of copy

    The homepage carries about 629 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Neem contact met ons op” and “Contact”.

  • 20 short forms

    20 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vaposhop.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Littledata The Data Layer · Seowill Redirects · Impact Com · Klaviyo Email Marketing Sms · Localizing · Freegifts · lifteragecheck.com · cart-bot.net · trustpilot.com · bogos.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 37 issues on vaposhop.nl, including 17 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25