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varoninc.pl website review
Visit site (opens in a new tab)Reviewed 8 November 202643 issues · 91 checks
This review found 43 issues worth fixing on varoninc.pl, 16 of them high impact, across 91 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #62,903 of 95,409 reviewed websitesbeats 30%
- #38,133 of 51,439 online storesbeats 22%
- #35,862 of 46,548 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 254 ms |
| May 23, 2026 | 264 ms |
| May 30, 2026 | 259 ms |
| Jun 6, 2026 | 252 ms |
| Jun 13, 2026 | 248 ms |
| Jun 20, 2026 | 239 ms |
| Jun 27, 2026 | 248 ms |
| Jul 4, 2026 | 254 ms |
| Jul 11, 2026 | 276 ms |
| Jul 18, 2026 | 280 ms |
| Jul 25, 2026 | 271 ms |
| Aug 1, 2026 | 280 ms |
| Aug 8, 2026 | 259 ms |
| Aug 15, 2026 | 272 ms |
| Aug 22, 2026 | 287 ms |
| Aug 29, 2026 | 293 ms |
| Sep 5, 2026 | 298 ms |
| Sep 12, 2026 | 298 ms |
| Sep 19, 2026 | 294 ms |
| Sep 26, 2026 | 286 ms |
| Oct 3, 2026 | 285 ms |
| Oct 10, 2026 | 289 ms |
| Oct 17, 2026 | 284 ms |
| Oct 24, 2026 | 284 ms |
| Oct 31, 2026 | 280 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 6.6 s
A phone's processor spends 6.6 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
600 ms · 3.2 MB31 images could be 3.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and cloudfront.net and others), adding 1.9 MB and 1.0 s of main-thread time.
Mobile performance score: 65
65/100Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Reduce unused JavaScript
150 ms · 460 KiBAbout 460 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Shopify adds 313 ms
313 msShopify costs a phone 313 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 361 ms
361 msGoogle Tag Manager costs a phone 361 ms of main-thread work and 479 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,256 HTML elements
The page has 2,256 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 64 KiBAbout 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 48 KiB9 files are served with short cache lifetimes, so returning visitors download them again (48 KiB).
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 196 ms. During a long task the page ignores taps.
Legacy JavaScript
20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 7.4 s
7.4 sYour largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 17.1 s
17.1 sThe page becomes fully interactive after 17.1 s. Good is under 3.8 s.
Speed Index: 6.9 s
6.9 sVisually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.
Real-user INP: 283 ms
283 msReal visitors wait 283 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Total Blocking Time: 242 ms
242 msScripts block taps and scrolling for 242 ms in total while the page loads. Good is under 200 ms.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 254 ms to 280 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 693 ms
693 msReal visitors wait 693 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 7.8 MB in 541 requests
7.8 MBYour homepage downloads 7.8 MB in 541 requests on a phone: images 4.3 MB (63), scripts 1.5 MB (130) and other files 1.4 MB (291). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
5-750X950_4edcd23f-f7ae-4c74-a339-df321404e912.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (98 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.2 g of CO₂ per visit
2.22 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.22 g of CO₂e: 265.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
22 text elements with low contrast
22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
9 tap targets too small
9 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (4 elements)
Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
25 images without alt text
25 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
20 links without text
20 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
56 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 65 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 9 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is long (81 characters)
Your title is 81 characters, so Google will cut it off around 60: “Oficjalna strona Varon | Zaufane urządzenia tlenowe i domowe koncentra – VARON PL”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
12 links crawlers can't follow
12 links have no real href, so search engines can't follow them.
One H1 headline
Your <h1> is empty.
168 internal links, 21 external
The homepage links to 168 pages on varoninc.pl and 21 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://varoninc.pl/.
Structured data in place
Structured data found: FAQPage, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://varoninc.pl/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,548 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://varoninc.pl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://varoninc.pl/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://varoninc.pl/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://varoninc.pl/customer_authentication/redirect and https://varoninc.pl/pages/2026-jesienna-wyprzeda-11-11 have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
https://varoninc.pl/customer_authentication/redirect, https://varoninc.pl/pages/2026-jesienna-wyprzeda-11-11, https://varoninc.pl/collections/koncentrator-tlenu, https://varoninc.pl/collections/seria-mobilna and https://varoninc.pl/collections/seria-domowa have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “analytics is not defined”.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Requests the notification permission on page load
Requests the notification permission on page load.
2 checks passed
Tap targets are thumb-sized
81 of 81 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,039 words of copy
The homepage carries about 1,039 words of visible text.
2 checks passed
6 short forms
6 short forms (3 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and Hotjar.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at varoninc.pl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Anowave Gdpr Cookie Banner · Chaty Chat Buttons Whatsapp · Sk Contact Form Builder · Cartsee Email Marketing Sms · Pagefly Ai Page Builder · Microsoft Clarity · Transcy · Inbox · Consent Mode V2 · Section Factory · Pushowl · Gdpr Backpack · Iconic Blocks · loox.io · goaffpro.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on varoninc.pl, including 16 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.