varunbahl.com website review

A phone's processor spends 5.4 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (shiprocket.in, Shopify and Google Tag Manager and others), adding 1.7 MB and 1.1 s of main-thread time.

22 images could be 794 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

Your mobile performance score is 58 (desktop: 82). Pages that score under 90 lose visitors before the first paint.

About 544 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

28 files are served with short cache lifetimes, so returning visitors download them again (507 KiB).

Shopify costs a phone 281 ms of main-thread work and 864 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 long tasks block the main thread while loading, the longest for 318 ms. During a long task the page ignores taps.

shiprocket.in costs a phone 296 ms of main-thread work and 72 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 240 ms of main-thread work and 341 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 59 KiB JavaScript that modern phones do not need.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 32 KiB of CSS is downloaded but never applied on this page.

25 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

5 KiB JavaScript is shipped twice across bundles.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 9.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 25.4 s. Good is under 3.8 s.

Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

Real visitors wait 258 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 133 ms to 190 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 311 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Your homepage downloads 5.6 MB in 382 requests on a phone: images 2.6 MB (45), scripts 1.8 MB (158) and other files 1.0 MB (158). Under 2 MB keeps phones on slow connections fast.

MOB_10.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images (77 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.59 g of CO₂e: 191.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 tap targets are too small or too close together to hit reliably with a finger.

Some lists contain elements other than list items, which screen readers announce wrongly.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

17 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

The homepage links to 187 pages on varunbahl.com and 6 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Your homepage links to https://varunbahl.com/hide, which answers with an error. Visitors hit a dead end and search engines drop it.

https://varunbahl.com/collections/on-the-record, https://varunbahl.com/pages/women_all-collection, https://varunbahl.com/collections/on-the-record_women, https://varunbahl.com/collections/in-play, https://varunbahl.com/collections/just-married-women and https://varunbahl.com/collections/whispers-of-ember and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://varunbahl.com/collections/on-the-record, https://varunbahl.com/collections/new-arrivals, https://varunbahl.com/pages/women_all-collection, https://varunbahl.com/collections/on-the-record_women, https://varunbahl.com/collections/in-play and https://varunbahl.com/collections/just-married-women and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 95 found) and read each the way a search engine does.

21 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

2 errors were logged to the browser console while the page loaded, for example “Uncaught ReferenceError: DeliveryDateRangeData is not defined”.

Chrome logged issues while loading the page (“Cookie”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 201 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.