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vasanticosmetics.com website review

Visit site (opens in a new tab)Reviewed 5 November 202638 issues · 83 checks

This review found 38 issues worth fixing on vasanticosmetics.com, 11 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.2 sMay 16Oct 312.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.8 s
Jun 20, 20263.0 s
Jun 27, 20263.1 s
Jul 4, 20263.1 s
Jul 11, 20263.0 s
Jul 18, 20262.8 s
Jul 25, 20262.7 s
Aug 1, 20262.8 s
Aug 8, 20262.8 s
Aug 15, 20262.9 s
Aug 22, 20262.7 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Oct 31, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
177 ms123 msMay 16Oct 31171 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026131 ms
May 23, 2026129 ms
May 30, 2026130 ms
Jun 6, 2026129 ms
Jun 13, 2026130 ms
Jun 20, 2026144 ms
Jun 27, 2026144 ms
Jul 4, 2026150 ms
Jul 11, 2026151 ms
Jul 18, 2026149 ms
Jul 25, 2026145 ms
Aug 1, 2026146 ms
Aug 8, 2026149 ms
Aug 15, 2026150 ms
Aug 22, 2026155 ms
Aug 29, 2026154 ms
Sep 5, 2026159 ms
Sep 12, 2026161 ms
Sep 19, 2026162 ms
Sep 26, 2026169 ms
Oct 3, 2026167 ms
Oct 10, 2026169 ms
Oct 17, 2026171 ms
Oct 24, 2026169 ms
Oct 31, 2026171 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vasanticosmetics.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vasanticosmetics.com at 0.5 s0.5 s
  2. vasanticosmetics.com at 1.0 s1.0 s
  3. vasanticosmetics.com at 1.5 s1.5 s
  4. vasanticosmetics.com at 2.0 s2.0 s
  5. vasanticosmetics.com at 2.5 s2.5 s
  6. vasanticosmetics.com at 3.0 s3.0 s
  7. vasanticosmetics.com at 3.5 s3.5 s
  8. vasanticosmetics.com at 4.0 s4.0 s

Speed

13 to fix51
  • Reduce unused JavaScript

    5.6 s · 1,006 KiB

    About 1,006 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.6 s faster on a phone.

  • Use efficient cache lifetimes

    4.0 s · 697 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (697 KiB).

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    450 ms · 1.0 MB

    18 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (rebuyengine.com, poweredbyhue.app and Google Tag Manager and others), adding 2.6 MB and 786 ms of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Reduce unused CSS

    440 ms · 85 KiB

    About 85 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 440 ms faster on a phone.

  • rebuyengine.com adds 163 ms

    163 ms

    rebuyengine.com costs a phone 163 ms of main-thread work and 826 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • poweredbyhue.app adds 144 ms

    144 ms

    poweredbyhue.app costs a phone 144 ms of main-thread work and 780 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,161 HTML elements

    The page has 2,161 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 116 ms

    116 ms

    Klaviyo costs a phone 116 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LiveChat adds 36 ms

    36 ms

    LiveChat costs a phone 36 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 61 KiB

    Polyfills for old browsers add 61 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 169 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    25 KiB

    25 KiB could be saved by minifying JavaScript.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 26.9 s

    26.9 s

    Your largest element takes 26.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 29.2 s

    29.2 s

    The page becomes fully interactive after 29.2 s. Good is under 3.8 s.

  • Speed Index: 11.2 s

    11.2 s

    Visually, the page fills in at 11.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 131 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 400 ms

    400 ms

    Scripts block taps and scrolling for 400 ms in total while the page loads. Good is under 200 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 134 ms

    134 ms

    Real visitors wait 134 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 468 ms

    468 ms

    Real visitors wait 468 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.019

    0.019

    The layout barely moves while loading (CLS 0.019, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 5.7 MB in 289 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 289 requests on a phone: scripts 2.7 MB (152), images 1.9 MB (47) and fonts 508 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • About 1.6 g of CO₂ per visit

    1.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.61 g of CO₂e: 192.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 8988
  • Inline text spacing must be adjustable with custom stylesheets (1 element)

    Inline text spacing must be adjustable with custom stylesheets: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 checks passed
  • Every image has alt text

    All 67 images in the HTML carry an alt attribute.

  • 12 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 14 WCAG 2.2 A/AA and best-practice rules on the phone render: 12 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Meta description is long (199 characters)

    Your meta description is 199 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 158 internal links, 8 external

    The homepage links to 158 pages on vasanticosmetics.com and 8 external pages.

6 checks passed
  • Title: 52 characters

    Your title is a healthy 52 characters: “Vasanti Cosmetics | Cruelty-Free Beauty and Skincare”.

  • Canonical URL set

    The canonical URL is https://vasanticosmetics.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, OnlineBusiness, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://vasanticosmetics.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • llms.txt published

    The site publishes https://vasanticosmetics.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 14 pages without a meta description

    https://vasanticosmetics.com/collections/new-arrivals, https://vasanticosmetics.com/collections/best-sellers, https://vasanticosmetics.com/pages/quizzes, https://vasanticosmetics.com/pages/dark-circle, https://vasanticosmetics.com/pages/brighten-up and https://vasanticosmetics.com/collections/4-step-systems and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7389
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Invalid left-hand side in assignment”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix61
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • A 14-field form

    Your longest form asks for 14 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 25 words

    The homepage has only about 25 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop Now”, “Shop now” and “Subscribe”.

  • Social proof on the page

    Social proof on the homepage: 16 testimonial or review blocks, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Analytics and Hotjar.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • 55 other companies contacted

    Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vasanticosmetics.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Preorder Now Pre Order Pq · Webrex Ai Seo Schema · Easyban · Klaviyo Email Marketing Sms · Okendo · Preorder Manager Prequik · pwztag.com · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Hotjar
Hosting
Shopify

Company

Headquarters
Markham

Upkeep, stack, hiring and company data from programmable.info

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This review found 38 issues on vasanticosmetics.com, including 23 speed issues, 2 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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