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vcc.co website review
Visit site (opens in a new tab)Reviewed 19 October 202639 issues · 83 checks
This review found 39 issues worth fixing on vcc.co, 19 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #51,459 of 92,113 reviewed websitesbeats 39%
- #31,392 of 48,853 online storesbeats 31%
- #833 of 2,197 WooCommerce storesbeats 58%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.6 s |
| May 16, 2026 | 3.9 s |
| May 23, 2026 | 3.7 s |
| May 30, 2026 | 3.5 s |
| Jun 6, 2026 | 3.7 s |
| Jun 13, 2026 | 3.8 s |
| Jun 20, 2026 | 3.8 s |
| Jun 27, 2026 | 3.8 s |
| Jul 4, 2026 | 3.7 s |
| Jul 11, 2026 | 3.9 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 3.9 s |
| Aug 22, 2026 | 4.1 s |
| Aug 29, 2026 | 4.4 s |
| Sep 5, 2026 | 4.0 s |
| Sep 12, 2026 | 4.2 s |
| Sep 19, 2026 | 4.2 s |
| Sep 26, 2026 | 4.0 s |
| Oct 3, 2026 | 4.4 s |
| Oct 10, 2026 | 4.4 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
14.1 s · 10.9 MB33 images could be 10.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 14.1 s faster on a phone.
Render-blocking requests
3.4 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.4 s.
Reduce unused JavaScript
2.4 s · 608 KiBAbout 608 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.
Reduce unused CSS
1.9 s · 393 KiBAbout 393 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Use efficient cache lifetimes
1.2 s · 289 KiB6 files are served with short cache lifetimes, so returning visitors download them again (289 KiB).
Mobile performance score: 55
55/100Your mobile performance score is 55 (desktop: 66). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, web.app and watermelon.ai and others), adding 1,020 KiB and 569 ms of main-thread time.
Legacy JavaScript
400 ms · 73 KiBPolyfills for old browsers add 73 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.
Minify JavaScript
300 ms · 62 KiB62 KiB could be saved by minifying JavaScript.
Google Tag Manager adds 251 ms
251 msGoogle Tag Manager costs a phone 251 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 810 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,805 HTML elements
The page has 1,805 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
web.app adds 98 ms
98 msweb.app costs a phone 98 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 208 ms. During a long task the page ignores taps.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 101 ms
101 msYour server sent the HTML in 101 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.7 s
4.7 sReal visitors wait 4.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.4 s
3.4 sReal visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 33.2 s
33.2 sYour largest element takes 33.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 36.5 s
36.5 sThe page becomes fully interactive after 36.5 s. Good is under 3.8 s.
First Contentful Paint: 5.1 s
5.1 sThe first text or image appears after 5.1 s on a phone. Good is under 1.8 s.
Speed Index: 8.2 s
8.2 sVisually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.
Real-user TTFB: 1.7 s
1.7 sReal visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 4.6 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Total Blocking Time: 184 ms
184 msScripts block the page for only 184 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.016
0.016The layout barely moves while loading (CLS 0.016, good is under 0.1).
Images and page weight
Page weight: 16.1 MB in 130 requests
16.1 MBYour homepage downloads 16.1 MB in 130 requests on a phone: images 12.7 MB (54), fonts 1.4 MB (13) and scripts 1.3 MB (33). Under 2 MB keeps phones on slow connections fast.
8 images over 500 KB
8 images weigh 7.0 MB together. On a phone connection a single image that size takes seconds.
12 images far larger than shown
4.5 MB12 images are downloaded at several times the size a phone draws them, for example ChatGPT-Image-17-sept-2026-01_58_30-p.m.png at 1,536 px wide, shown at 340 px. Resized copies would save about 4.5 MB.
17 images in older formats
17 images (9.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
SOUND-1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 4.6 g of CO₂ per visit
4.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.55 g of CO₂e: 546.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Hidden but focusable
40 elements hidden from screen readers can still receive keyboard focus.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
18 images without alt text
18 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h5 and h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
11 H1 headlines
There are 11 <h1> headlines (“Powered by unmatched expertise and capabilities, …”, “Murata EOL Replacement” and “Industries We Serve”). One clear main headline is easier for people and search engines.
23 links with vague text
23 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
104 internal links, 5 external
The homepage links to 104 pages on vcc.co and 5 external pages.
7 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “VCC manufactures the world’s largest ranges of illuminated HMI products. LED indicators, LED light Pipes, Custom Light …”.
Title: 56 characters
Your title is a healthy 56 characters: “VCC - HMI Components | Custom Light Pipes | PCB Assembly”.
Canonical URL set
The canonical URL is https://vcc.co/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://vcc.co/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (455 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://vcc.co/llms.txt (21 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a meta description
https://vcc.co/product-category/sound-devices and https://vcc.co/product-category/switches use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://chatwidget-css.web.app/assets/widget-button.module.css?v=18d526b18b5cf311' from or…”.
12 distorted images
12 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
31 of 32 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 457 words of copy
The homepage carries about 457 words of visible text.
5 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Purchase Order T&C”, “Contact us” and “Where to Buy”.
18 short forms
18 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 18 customer or partner logos and “Over 30,000 Businesses”.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vcc.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on vcc.co, including 21 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.