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vecol.com.co website review
Visit site (opens in a new tab)Reviewed 1 November 202642 issues · 88 checks
This review found 42 issues worth fixing on vecol.com.co, 21 of them high impact, across 88 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66D- #86,410 of 94,377 reviewed websitesbeats 7%
- #48,383 of 50,635 online storesbeats 4%
- #1,977 of 2,217 WooCommerce storesbeats 9%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 5.6 s |
| May 16, 2026 | 5.6 s |
| May 23, 2026 | 5.6 s |
| May 30, 2026 | 5.7 s |
| Jun 6, 2026 | 5.8 s |
| Jun 13, 2026 | 5.8 s |
| Jun 20, 2026 | 5.8 s |
| Jun 27, 2026 | 5.9 s |
| Jul 4, 2026 | 6.0 s |
| Jul 11, 2026 | 6.0 s |
| Jul 18, 2026 | 6.2 s |
| Jul 25, 2026 | 6.3 s |
| Aug 1, 2026 | 6.4 s |
| Aug 8, 2026 | 6.4 s |
| Aug 15, 2026 | 6.3 s |
| Aug 22, 2026 | 6.3 s |
| Aug 29, 2026 | 6.3 s |
| Sep 5, 2026 | 6.2 s |
| Sep 12, 2026 | 6.2 s |
| Sep 19, 2026 | 6.2 s |
| Sep 26, 2026 | 6.2 s |
| Oct 3, 2026 | 6.1 s |
| Oct 10, 2026 | 6.1 s |
| Oct 17, 2026 | 6.2 s |
| Oct 24, 2026 | 6.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 108 ms |
| May 16, 2026 | 109 ms |
| May 23, 2026 | 110 ms |
| May 30, 2026 | 111 ms |
| Jun 6, 2026 | 111 ms |
| Jun 13, 2026 | 110 ms |
| Jun 20, 2026 | 110 ms |
| Jun 27, 2026 | 110 ms |
| Jul 4, 2026 | 110 ms |
| Jul 11, 2026 | 109 ms |
| Jul 18, 2026 | 108 ms |
| Jul 25, 2026 | 108 ms |
| Aug 1, 2026 | 109 ms |
| Aug 8, 2026 | 109 ms |
| Aug 15, 2026 | 110 ms |
| Aug 22, 2026 | 110 ms |
| Aug 29, 2026 | 110 ms |
| Sep 5, 2026 | 110 ms |
| Sep 12, 2026 | 109 ms |
| Sep 19, 2026 | 110 ms |
| Sep 26, 2026 | 108 ms |
| Oct 3, 2026 | 109 ms |
| Oct 10, 2026 | 110 ms |
| Oct 17, 2026 | 110 ms |
| Oct 24, 2026 | 112 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.8 s
3.6 s
5.3 s
7.1 s
8.9 s
10.7 s
12.4 s
14.2 s
Speed
Improve image delivery
11.8 s · 2.9 MB12 images could be 2.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 11.8 s faster on a phone.
Render-blocking requests
3.8 s64 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.
Mobile performance score: 30
30/100Your mobile performance score is 30. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.4 s
A phone's processor spends 4.4 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
150 ms · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, landbot.io and Google Tag Manager and others), adding 2.6 MB and 1.1 s of main-thread time.
Use efficient cache lifetimes
650 ms · 547 KiB17 files are served with short cache lifetimes, so returning visitors download them again (547 KiB).
Reduce unused CSS
600 ms · 247 KiBAbout 247 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
YouTube adds 532 ms
532 msYouTube costs a phone 532 ms of main-thread work and 1,004 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
landbot.io adds 229 ms
229 mslandbot.io costs a phone 229 ms of main-thread work and 829 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 205 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 27 ms
27 msYour server sent the HTML in 27 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.5 s
4.5 sReal visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.34
0.34For real visitors the layout shifts by 0.34 (75th percentile). Good is under 0.1.
Real-user FCP: 3.9 s
3.9 sReal visitors see the first content after 3.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.2 s
2.2 sReal visitors wait 2.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 22.1 s
22.1 sYour largest element takes 22.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “INDICADORES DE INTERÉS”. Most of its time is element render delay (11.1 s).
Speed Index: 25.3 s
25.3 sVisually, the page fills in at 25.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 37.9 s
37.9 sThe page becomes fully interactive after 37.9 s. Good is under 3.8 s.
First Contentful Paint: 4.6 s
4.6 sThe first text or image appears after 4.6 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.257
0.257The layout shifts by 0.257 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 538 ms
538 msScripts block taps and scrolling for 538 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 108 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.6 s to 6.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user INP: 147 ms
147 msReal visitors wait 147 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Images and page weight
Page weight: 9.1 MB in 241 requests
9.1 MBYour homepage downloads 9.1 MB in 241 requests on a phone: images 4.6 MB (35), scripts 3.4 MB (96) and stylesheets 438 KiB (78). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
IMAGEN_DEVIDEODEINICIO.png weighs 2.3 MB. On a phone connection a single image that size takes seconds.
7 images far larger than shown
2.4 MB7 images are downloaded at several times the size a phone draws them, for example IMAGEN_DEVIDEODEINICIO.png at 1,920 px wide, shown at 350 px. Resized copies would save about 2.4 MB.
11 images in older formats
11 images (4.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.6 g of CO₂ per visit
2.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.59 g of CO₂e: 310.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
12 tap targets too small
12 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 24 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (14 characters)
Your title is only 14 characters: “Inicio - VECOL”. Between 30 and 65 characters leaves room to say what you do and for whom.
100 internal links, 25 external
The homepage links to 100 pages on vecol.com.co and 25 external pages.
6 checks passed
One H1 headline
Your main headline reads: “INICIO”.
Canonical URL set
The canonical URL is https://www.vecol.com.co/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.vecol.com.co/sitemap_index.xml.
AI search readiness
No llms.txt
There is no https://www.vecol.com.co/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (929 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/ and https://www.vecol.com.co/en all use the title “Inicio - VECOL”. Search engines can't tell which page to show for a search, so each competes with the others.
15 pages without a meta description
https://www.vecol.com.co/en, https://www.vecol.com.co/informacion-general, https://www.vecol.com.co/trabaje-con-nosotros, https://www.vecol.com.co/informes-de-gestion, https://www.vecol.com.co/asamblea-accionistas and https://www.vecol.com.co/nuestro-sector and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
13 pages without an H1
https://www.vecol.com.co/informacion-general, https://www.vecol.com.co/trabaje-con-nosotros, https://www.vecol.com.co/informes-de-gestion, https://www.vecol.com.co/asamblea-accionistas, https://www.vecol.com.co/nuestro-sector and https://www.vecol.com.co/equipo-y-modernizacion and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
8 pages slow to respond
https://www.vecol.com.co/en, https://www.vecol.com.co/informacion-general, https://www.vecol.com.co/trabaje-con-nosotros, https://www.vecol.com.co/informes-de-gestion, https://www.vecol.com.co/asamblea-accionistas and https://www.vecol.com.co/nuestro-sector and 2 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://upload.wikimedia.org/wikipedia/commons/thumb/3/3c/Download_on_the_App_Store_Badge.svg/1024px-Download_on_the_App_Store_Badge.svg.png.
7 small tap targets
7 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Unexpected token ','”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 568 words of copy
The homepage carries about 568 words of visible text.
5 checks passed
1 call to action
The homepage has 1 call to action, for example “Start search”.
2 short forms
2 short forms (7 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vecol.com.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager
- Hosting
- Akamai Cloud
Company
- Founded
- 1954
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on vecol.com.co, including 22 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.