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vdal.nl website review
Visit site (opens in a new tab)Reviewed 20 October 202641 issues · 106 checks
This review found 41 issues worth fixing on vdal.nl, 20 of them high impact, across 106 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #30,726 of 80,566 reviewed websitesbeats 56%
- #18,086 of 39,626 online storesbeats 48%
- #24 of 69 Shopware storesbeats 59%
Closest competitors among Shopware stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.8 s |
| May 9, 2026 | 1.5 s |
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 948 ms |
| Jun 27, 2026 | 764 ms |
| Jul 4, 2026 | 753 ms |
| Jul 11, 2026 | 764 ms |
| Jul 18, 2026 | 792 ms |
| Jul 25, 2026 | 803 ms |
| Aug 1, 2026 | 764 ms |
| Aug 8, 2026 | 742 ms |
| Aug 15, 2026 | 709 ms |
| Aug 22, 2026 | 694 ms |
| Aug 29, 2026 | 683 ms |
| Sep 5, 2026 | 676 ms |
| Sep 12, 2026 | 680 ms |
| Sep 19, 2026 | 688 ms |
| Sep 26, 2026 | 697 ms |
| Oct 3, 2026 | 700 ms |
| Oct 10, 2026 | 708 ms |
| Oct 17, 2026 | 697 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 126 ms |
| May 9, 2026 | 127 ms |
| May 16, 2026 | 127 ms |
| May 23, 2026 | 129 ms |
| May 30, 2026 | 127 ms |
| Jun 6, 2026 | 127 ms |
| Jun 13, 2026 | 128 ms |
| Jun 20, 2026 | 128 ms |
| Jun 27, 2026 | 131 ms |
| Jul 4, 2026 | 133 ms |
| Jul 11, 2026 | 134 ms |
| Jul 18, 2026 | 135 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 144 ms |
| Aug 8, 2026 | 149 ms |
| Aug 15, 2026 | 153 ms |
| Aug 22, 2026 | 152 ms |
| Aug 29, 2026 | 152 ms |
| Sep 5, 2026 | 150 ms |
| Sep 12, 2026 | 147 ms |
| Sep 19, 2026 | 146 ms |
| Sep 26, 2026 | 147 ms |
| Oct 3, 2026 | 153 ms |
| Oct 10, 2026 | 159 ms |
| Oct 17, 2026 | 162 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.1 s
2.6 s
3.1 s
3.6 s
4.1 s
vdal.nl does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
16.4 s · 9.5 MB43 images could be 9.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 16.4 s faster on a phone.
Reduce unused JavaScript
1.5 s · 773 KiBAbout 773 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Render-blocking requests
1.0 s1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.0 s.
Mobile performance score: 45
45/100Your mobile performance score is 45 (desktop: 38). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.7 s
A phone's processor spends 4.7 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,692 HTML elements
The page has 3,692 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
820 ms · 160 KiBAbout 160 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 820 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, tweakwisenavigator.net and belco.io and others), adding 1.2 MB and 812 ms of main-thread time.
Use efficient cache lifetimes
409 KiB6 files are served with short cache lifetimes, so returning visitors download them again (409 KiB).
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 257 ms. During a long task the page ignores taps.
tweakwisenavigator.net adds 186 ms
186 mstweakwisenavigator.net costs a phone 186 ms of main-thread work and 457 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
belco.io adds 164 ms
164 msbelco.io costs a phone 164 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
250 ms · 29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 205 ms
205 msYour server sent the HTML in 205 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 25.9 s
25.9 sYour largest element takes 25.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 26.0 s
26.0 sThe page becomes fully interactive after 26.0 s. Good is under 3.8 s.
Speed Index: 7.9 s
7.9 sVisually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 881 ms
881 msScripts block taps and scrolling for 881 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 27% slower for real visitors
+27%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 126 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
35 images without width and height
35 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 127 ms
127 msReal visitors wait 127 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 312 ms
312 msReal visitors wait 312 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 58% faster for real visitors
-58%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.8 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.026
0.026The layout barely moves while loading (CLS 0.026, good is under 0.1).
Images and page weight
Page weight: 14.6 MB in 150 requests
14.6 MBYour homepage downloads 14.6 MB in 150 requests on a phone: images 12.4 MB (59), scripts 1.8 MB (71) and fonts 190 KiB (3). Under 2 MB keeps phones on slow connections fast.
9 images over 500 KB
9 images weigh 5.7 MB together. On a phone connection a single image that size takes seconds.
16 images far larger than shown
6.2 MB16 images are downloaded at several times the size a phone draws them, for example Overhemden_(1).jpg at 1,000 px wide, shown at 128 px. Resized copies would save about 6.2 MB.
19 images in older formats
19 images (8.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (901 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.1 g of CO₂ per visit
4.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.13 g of CO₂e: 495.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.
320 internal links, 6 external
The homepage links to 320 pages on vdal.nl and 6 external pages.
6 checks passed
Meta description: 85 characters
Your meta description is 85 characters: “Gezellig & Altijd Eerlijk ✓ 50 winkels door heel Nederland ✓ Altijd 5% klantenkorting”.
Title: 44 characters
Your title is a healthy 44 characters: “Van Dal mannenmode | Stijl komt met de jaren”.
Canonical URL set
The canonical URL is https://www.vdal.nl/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://vdal.nl/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,224 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without a meta description
/campbell, /casa-moda, /donders and /fynch-hatton have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/klantenservice/contact has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 153 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17473271&tm=gtm002&Ver=2&mid=31345327-271b-4f0e-b0dd-5a582eb06c62&bo=1&sid=1f3f3e30cc5411f18422b7c328ed98b7&vid=1f3f7790cc5411f1973a2f0b684d458c&vids=1&msclkid=N&pi=91.
52 small tap targets
52 of 138 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
1 link through redirect chains
1 link go through two or more redirects, for example https://vdal.nl/klantenservice/contact.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (vdal.nl).
Valid certificate (19 days left)
The certificate from Trust Provider B.V. · Trust Provider B.V. TLS RSA CA G1 verifies for vdal.nl and is valid for another 19 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://vdal.nl redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 46 links work
All 46 links checked from your homepage (40 internal, 6 external) answered without errors.
Domain and trust
No CAA record
vdal.nl has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
vdal.nl's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 25 years old
25 yearsvdal.nl was registered in Feb 2001 through LeaseWeb Netherlands B.V.. An established domain carries more trust with email providers and search engines.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,101 words of copy
The homepage carries about 1,101 words of visible text.
6 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 5 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx a ip4:80.112.203.145 include:_spf.divide.nl include:servers.mcsv.net include:spf.monta.nl include:spf.protect…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “k1” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Hotjar, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 41 issues on vdal.nl, including 19 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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