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vdal.nl website review

Visit site (opens in a new tab)Reviewed 20 October 202641 issues · 106 checks

This review found 41 issues worth fixing on vdal.nl, 20 of them high impact, across 106 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s505 msMay 2Oct 17697 ms
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.8 s
May 9, 20261.5 s
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.2 s
Jun 13, 20261.1 s
Jun 20, 2026948 ms
Jun 27, 2026764 ms
Jul 4, 2026753 ms
Jul 11, 2026764 ms
Jul 18, 2026792 ms
Jul 25, 2026803 ms
Aug 1, 2026764 ms
Aug 8, 2026742 ms
Aug 15, 2026709 ms
Aug 22, 2026694 ms
Aug 29, 2026683 ms
Sep 5, 2026676 ms
Sep 12, 2026680 ms
Sep 19, 2026688 ms
Sep 26, 2026697 ms
Oct 3, 2026700 ms
Oct 10, 2026708 ms
Oct 17, 2026697 ms
Real-visitor tap response (INP)75th percentile, phones
167 ms121 msMay 2Oct 17162 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026126 ms
May 9, 2026127 ms
May 16, 2026127 ms
May 23, 2026129 ms
May 30, 2026127 ms
Jun 6, 2026127 ms
Jun 13, 2026128 ms
Jun 20, 2026128 ms
Jun 27, 2026131 ms
Jul 4, 2026133 ms
Jul 11, 2026134 ms
Jul 18, 2026135 ms
Jul 25, 2026137 ms
Aug 1, 2026144 ms
Aug 8, 2026149 ms
Aug 15, 2026153 ms
Aug 22, 2026152 ms
Aug 29, 2026152 ms
Sep 5, 2026150 ms
Sep 12, 2026147 ms
Sep 19, 2026146 ms
Sep 26, 2026147 ms
Oct 3, 2026153 ms
Oct 10, 2026159 ms
Oct 17, 2026162 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vdal.nl (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vdal.nl at 0.5 s0.5 s
  2. vdal.nl at 1.0 s1.0 s
  3. vdal.nl at 1.5 s1.5 s
  4. vdal.nl at 2.1 s2.1 s
  5. vdal.nl at 2.6 s2.6 s
  6. vdal.nl at 3.1 s3.1 s
  7. vdal.nl at 3.6 s3.6 s
  8. vdal.nl at 4.1 s4.1 s

vdal.nl does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix45
  • Improve image delivery

    16.4 s · 9.5 MB

    43 images could be 9.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 16.4 s faster on a phone.

  • Reduce unused JavaScript

    1.5 s · 773 KiB

    About 773 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Render-blocking requests

    1.0 s

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.0 s.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45 (desktop: 38). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.7 s

    A phone's processor spends 4.7 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,692 HTML elements

    The page has 3,692 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    820 ms · 160 KiB

    About 160 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 820 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, tweakwisenavigator.net and belco.io and others), adding 1.2 MB and 812 ms of main-thread time.

  • Use efficient cache lifetimes

    409 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (409 KiB).

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 257 ms. During a long task the page ignores taps.

  • tweakwisenavigator.net adds 186 ms

    186 ms

    tweakwisenavigator.net costs a phone 186 ms of main-thread work and 457 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • belco.io adds 164 ms

    164 ms

    belco.io costs a phone 164 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    250 ms · 29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 205 ms

    205 ms

    Your server sent the HTML in 205 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 25.9 s

    25.9 s

    Your largest element takes 25.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 26.0 s

    26.0 s

    The page becomes fully interactive after 26.0 s. Good is under 3.8 s.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 881 ms

    881 ms

    Scripts block taps and scrolling for 881 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 126 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 35 images without width and height

    35 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 127 ms

    127 ms

    Real visitors wait 127 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 312 ms

    312 ms

    Real visitors wait 312 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 58% faster for real visitors

    -58%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.8 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.026

    0.026

    The layout barely moves while loading (CLS 0.026, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 14.6 MB in 150 requests

    14.6 MB

    Your homepage downloads 14.6 MB in 150 requests on a phone: images 12.4 MB (59), scripts 1.8 MB (71) and fonts 190 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 9 images over 500 KB

    9 images weigh 5.7 MB together. On a phone connection a single image that size takes seconds.

  • 16 images far larger than shown

    6.2 MB

    16 images are downloaded at several times the size a phone draws them, for example Overhemden_(1).jpg at 1,000 px wide, shown at 128 px. Resized copies would save about 6.2 MB.

  • 19 images in older formats

    19 images (8.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (901 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.1 g of CO₂ per visit

    4.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.13 g of CO₂e: 495.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8590
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10086
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • 320 internal links, 6 external

    The homepage links to 320 pages on vdal.nl and 6 external pages.

6 checks passed
  • Meta description: 85 characters

    Your meta description is 85 characters: “Gezellig & Altijd Eerlijk ✓ 50 winkels door heel Nederland ✓ Altijd 5% klantenkorting”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Van Dal mannenmode | Stijl komt met de jaren”.

  • Canonical URL set

    The canonical URL is https://www.vdal.nl/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://vdal.nl/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,224 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 4 pages without a meta description

    /campbell, /casa-moda, /donders and /fynch-hatton have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /klantenservice/contact has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 153 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17473271&tm=gtm002&Ver=2&mid=31345327-271b-4f0e-b0dd-5a582eb06c62&bo=1&sid=1f3f3e30cc5411f18422b7c328ed98b7&vid=1f3f7790cc5411f1973a2f0b684d458c&vids=1&msclkid=N&pi=91.

  • 52 small tap targets

    52 of 138 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://vdal.nl/klantenservice/contact.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (vdal.nl).

  • Valid certificate (19 days left)

    The certificate from Trust Provider B.V. · Trust Provider B.V. TLS RSA CA G1 verifies for vdal.nl and is valid for another 19 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://vdal.nl redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    vdal.nl has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    vdal.nl's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 25 years old

    25 years

    vdal.nl was registered in Feb 2001 through LeaseWeb Netherlands B.V.. An established domain carries more trust with email providers and search engines.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,101 words of copy

    The homepage carries about 1,101 words of visible text.

6 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 5 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx a ip4:80.112.203.145 include:_spf.divide.nl include:servers.mcsv.net include:spf.monta.nl include:spf.protect…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Hotjar, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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