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vediclab.ch website review

Visit site (opens in a new tab)Reviewed 13 November 202643 issues · 82 checks

This review found 43 issues worth fixing on vediclab.ch, 18 of them high impact, across 82 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of vediclab.ch (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vediclab.ch at 1.6 s1.6 s
  2. vediclab.ch at 3.1 s3.1 s
  3. vediclab.ch at 4.7 s4.7 s
  4. vediclab.ch at 6.2 s6.2 s
  5. vediclab.ch at 7.8 s7.8 s
  6. vediclab.ch at 9.3 s9.3 s
  7. vediclab.ch at 10.9 s10.9 s
  8. vediclab.ch at 12.4 s12.4 s

Speed

11 to fix43
  • Avoid multiple page redirects

    5.7 s

    The page goes through 2 redirects before it starts loading, costing about 5.7 s. Link and advertise the final URL directly.

  • Reduce unused JavaScript

    1.5 s · 763 KiB

    About 763 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Main-thread work: 15.7 s

    A phone's processor spends 15.7 s on main-thread work while loading, 4.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (vediclab.com, Google Tag Manager and alia-prod.com and others), adding 6.5 MB and 2.7 s of main-thread time.

  • vediclab.com adds 852 ms

    852 ms

    vediclab.com costs a phone 852 ms of main-thread work and 3.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 729 ms

    729 ms

    Google Tag Manager costs a phone 729 ms of main-thread work and 699 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • alia-prod.com adds 534 ms

    534 ms

    alia-prod.com costs a phone 534 ms of main-thread work and 288 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 329 ms

    329 ms

    Shopify costs a phone 329 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 308 ms. During a long task the page ignores taps.

  • 2,537 HTML elements

    The page has 2,537 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Document request latency

    200 ms

    The HTML itself could arrive about 200 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 26 ms

    26 ms

    Your server sent the HTML in 26 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 617 ms

    617 ms

    Real visitors wait 617 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest Contentful Paint: 16.1 s

    16.1 s

    Your largest element takes 16.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “BLACK MONTH Save upto 35%”.

  • Time to Interactive: 29.8 s

    29.8 s

    The page becomes fully interactive after 29.8 s. Good is under 3.8 s.

  • Speed Index: 13.8 s

    13.8 s

    Visually, the page fills in at 13.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.1 s

    4.1 s

    The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 806 ms

    806 ms

    Real visitors wait 806 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 549 ms

    549 ms

    Scripts block taps and scrolling for 549 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

2 checks passed
  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 8.7 MB in 584 requests

    8.7 MB

    Your homepage downloads 8.7 MB in 584 requests on a phone: images 2.9 MB (70), scripts 2.2 MB (141) and other files 1.5 MB (288). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    77 KiB

    2 images are downloaded at several times the size a phone draws them, for example GlobalGreenBeautyAward.png at 450 px wide, shown at 81 px. Resized copies would save about 77 KiB.

  • About 2.5 g of CO₂ per visit

    2.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.45 g of CO₂e: 294.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 9792
  • Hidden but focusable

    15 elements hidden from screen readers can still receive keyboard focus.

  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 51 links without text

    51 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 156 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10068
  • Page is set to noindex

    The robots meta tag says “noindex, nofollow”: Google is told not to list this page at all.

  • Title is short (9 characters)

    Your title is only 9 characters: “VEDIC LAB”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • One H1 headline

    Your <h1> is empty.

  • 82 internal links, 19 external

    The homepage links to 82 pages on vediclab.ch and 19 external pages.

6 checks passed
  • Meta description: 107 characters

    Your meta description is 107 characters: “VEDIC LAB® is the most clinically advanced Ayurvedic Dermatology brand developed by doctors in Switzerland.”.

  • Canonical URL set

    The canonical URL is https://vediclab.ch/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://vediclab.ch/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,454 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://vediclab.ch/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix43
  • 1 linked page is broken

    Your homepage links to https://vediclab.ch/pages/master-class, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without a title

    https://vediclab.ch/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 14 linked pages hidden from search

    https://vediclab.ch/collections/all-products, https://vediclab.ch/pages/our-science, https://vediclab.ch/pages/our-clinical-study, https://vediclab.ch/pages/our-ingredients, https://vediclab.ch/pages/our-story and https://vediclab.ch/pages/our-environment and 8 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 4 pages without a meta description

    https://vediclab.ch/collections/all-products, https://vediclab.ch/pages/our-clinical-study, https://vediclab.ch/pages/vedicpedia and https://vediclab.ch/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://vediclab.ch/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

2 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

3 to fixGoogle 6988
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    33 of 34 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 177 words

    The homepage has only about 177 words of visible text; thin pages give Google and first-time buyers little to go on.

5 checks passed
  • 29 calls to action

    The homepage has 29 calls to action, for example “Shop”, “Shop all →” and “Try for free”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 58 testimonial or review blocks, 8 customer or partner logos, 10 trust badges and “1000+ happy customers”.

  • Analytics in place

    Analytics detected: Hotjar.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies, 9 of them by other companies (measured from a US location before any click).

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vediclab.ch, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

Langshop

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 43 issues on vediclab.ch, including 22 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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