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veestro.com website review

Visit site (opens in a new tab)Reviewed 8 November 202628 issues · 73 checks

This review found 28 issues worth fixing on veestro.com, 13 of them high impact, across 73 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of veestro.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. veestro.com at 0.4 s0.4 s
  2. veestro.com at 0.9 s0.9 s
  3. veestro.com at 1.3 s1.3 s
  4. veestro.com at 1.7 s1.7 s
  5. veestro.com at 2.2 s2.2 s
  6. veestro.com at 2.6 s2.6 s
  7. veestro.com at 3.0 s3.0 s
  8. veestro.com at 3.5 s3.5 s

Speed

8 to fix39
  • Reduce unused JavaScript

    4.4 s · 970 KiB

    About 970 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.4 s faster on a phone.

  • Use efficient cache lifetimes

    3.8 s · 724 KiB

    38 files are served with short cache lifetimes, so returning visitors download them again (724 KiB).

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Yotpo and Accessibe Accessibility Overlay and others), adding 1.4 MB and 1.3 s of main-thread time.

  • Render-blocking requests

    800 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Google Tag Manager adds 427 ms

    427 ms

    Google Tag Manager costs a phone 427 ms of main-thread work and 462 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 68 KiB

    Polyfills for old browsers add 68 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 220 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 30 KiB

    30 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    150 ms · 27 KiB

    4 images could be 27 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Duplicated JavaScript

    100 ms · 16 KiB

    16 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 100 ms faster on a phone.

  • Reduce unused CSS

    54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix48
  • Largest Contentful Paint: 24.0 s

    24.0 s

    Your largest element takes 24.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Veestro.com”.

  • Time to Interactive: 24.8 s

    24.8 s

    The page becomes fully interactive after 24.8 s. Good is under 3.8 s.

  • First Contentful Paint: 6.8 s

    6.8 s

    The first text or image appears after 6.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 10.3 s

    10.3 s

    Visually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 686 ms

    686 ms

    Scripts block taps and scrolling for 686 ms in total while the page loads. Good is under 200 ms.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 13.3 MB in 329 requests

    13.3 MB

    Your homepage downloads 13.3 MB in 329 requests on a phone: media 9.5 MB (2), scripts 2.3 MB (107) and other files 1.1 MB (178). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (21 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 3.8 g of CO₂ per visit

    3.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.77 g of CO₂e: 453.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8392
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8585
  • 5 H1 headlines

    There are 5 <h1> headlines (“”, “create an account” and “log in”). One clear main headline is easier for people and search engines.

  • Meta description is long (178 characters)

    Your meta description is 178 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 22 internal links, 15 external

    The homepage links to 22 pages on veestro.com and 15 external pages.

5 checks passed
  • Title: 52 characters

    Your title is a healthy 52 characters: “Veestro | Plant-Based Prepared Meal Delivery Service”.

  • Canonical URL set

    The canonical URL is https://www.veestro.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.veestro.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.veestro.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (342 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

1 checks passed
  • Linked pages load

    1 page of 12 loaded without an error (the rest turned automated requests away).

Best practices

3 to fixGoogle 5088
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    11 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 342 words of copy

    The homepage carries about 342 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “GET STARTED” and “Learn more”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “GET STARTED”, “Get Started” and “contact us”.

  • 5 short forms

    5 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 4 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads FullStory, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 4 mores (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 39 cookies set on arrival

    39

    Opening the homepage sets 39 cookies, 2 of them by other companies (measured from a US location before any click).

  • 64 other companies contacted

    Loading the homepage contacts 64 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at veestro.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

yotpo.com · rechargecdn.com · klaviyo.com · pepperjam.com · snapchat.com · rakutenadvertising.io · jst.ai · routeapp.io · octaneai.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar
Hosting
Shopify

Company

Headquarters
Vernon

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 28 issues on veestro.com, including 14 speed issues and 4 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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