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vego.com website review
Visit site (opens in a new tab)Reviewed 10 November 202640 issues · 97 checks
This review found 40 issues worth fixing on vego.com, 10 of them high impact, across 97 checks. The most urgent: page weight: 17.6 MB in 464 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #30,711 of 108,174 reviewed websitesbeats 66%
- #20,476 of 61,304 online storesbeats 60%
- #19,810 of 55,940 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 127 ms |
| May 30, 2026 | 130 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 145 ms |
| Jun 20, 2026 | 159 ms |
| Jun 27, 2026 | 161 ms |
| Jul 4, 2026 | 154 ms |
| Jul 11, 2026 | 142 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 128 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 130 ms |
| Aug 15, 2026 | 130 ms |
| Aug 22, 2026 | 141 ms |
| Aug 29, 2026 | 138 ms |
| Sep 5, 2026 | 138 ms |
| Sep 12, 2026 | 134 ms |
| Sep 19, 2026 | 131 ms |
| Sep 26, 2026 | 130 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 135 ms |
| Oct 17, 2026 | 128 ms |
| Oct 24, 2026 | 135 ms |
| Oct 31, 2026 | 129 ms |
| Nov 7, 2026 | 121 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.4 s
A phone's processor spends 8.4 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, route.com and cloudfront.net and others), adding 2.4 MB and 2.2 s of main-thread time.
Reduce unused JavaScript
300 ms · 1.5 MBAbout 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
200 ms · 977 KiB25 files are served with short cache lifetimes, so returning visitors download them again (977 KiB).
Render-blocking requests
850 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
YouTube adds 608 ms
608 msYouTube costs a phone 608 ms of main-thread work and 992 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 207 KiBAbout 207 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 472 ms. During a long task the page ignores taps.
route.com adds 383 ms
383 msroute.com costs a phone 383 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 271 ms
271 msYotpo costs a phone 271 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
293 KiB4 images could be 293 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
cloudfront.net adds 285 ms
285 mscloudfront.net costs a phone 285 ms of main-thread work and 79 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,799 HTML elements
The page has 2,799 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 167 ms
167 msKlaviyo costs a phone 167 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
150 ms · 14 KiB14 KiB could be saved by minifying JavaScript.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
62 KiBPolyfills for old browsers add 62 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 23 ms
23 msYour server sent the HTML in 23 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 31.4 s
31.4 sThe page becomes fully interactive after 31.4 s. Good is under 3.8 s.
Speed Index: 13.0 s
13.0 sVisually, the page fills in at 13.0 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 6.4 s
6.4 sYour largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “"Vego Kitchen Composter is the best overall and our top pic…”.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
24 images without width and height
24 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 127 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 109 ms
109 msReal visitors wait 109 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 628 ms
628 msReal visitors wait 628 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.02
0.02The layout barely moves while loading (CLS 0.02, good is under 0.1).
Images and page weight
Page weight: 17.6 MB in 464 requests
17.6 MBYour homepage downloads 17.6 MB in 464 requests on a phone: media 11.5 MB (2), scripts 2.9 MB (100) and other files 1.4 MB (285). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
img_Kitchen_Composter_product_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
80 KiB1 image is downloaded at several times the size a phone draws it, for example image_1.png at 1,272 px wide, shown at 350 px. Resized copies would save about 80 KiB.
About 5.0 g of CO₂ per visit
5.00 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.00 g of CO₂e: 599.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Award-Winning Electric Kitchen Composter | Countertop Food Compost Mac”.
Meta description is long (221 characters)
Your meta description is 221 characters; Google truncates after about 160, so the end of your pitch is cut.
157 internal links, 44 external
The homepage links to 157 pages on vego.com and 44 external pages.
6 checks passed
One H1 headline
Your main headline reads: “It's Never Been Easier to Start Composting”.
Canonical URL set
The canonical URL is https://vego.com/.
Structured data in place
Structured data found: BreadcrumbList, CollectionPage, ImageObject, Organization and SiteNavigationElement.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://vego.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,002 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://vego.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://vego.com/products/modern-metal-compost-bin has no meta description, so Google writes the search snippet from whatever text it finds.
4 pages slow to respond
https://vego.com/products/vego-kitchen-compost-caddy, https://vego.com/products/modular-garden-sifter, https://vego.com/pages/explore-app and https://vego.com/blogs/composting-knowledge took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://d3k81ch9hvuctc.cloudfront.net/company/R8eUT3/images/c25253cd-0dad-43c1-a01e-5523bce98490.png.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 small tap targets
4 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,862 words of copy
The homepage carries about 1,862 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
9 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “Shop Now”.
8 calls to action
The homepage has 8 calls to action, for example “Contact Us”, “Vego Kitchen Composter SHOP NOW” and “SHOP NOW”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 42 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 2 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
27 cookies set on arrival
27Opening the homepage sets 27 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
59 other companies contacted
Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vego.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Yotpo Loyalty Rewards · Yotpo Product Reviews · Klaviyo Email Marketing Sms · Tolstoy · Gorgias Live Chat Helpdesk · cloudfront.net · amazonaws.com · dualsidedapp.com · route.com · retention.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on vego.com, including 20 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.