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vendorwmp.com website review
Visit site (opens in a new tab)Reviewed 9 November 202628 issues · 74 checks
This review found 28 issues worth fixing on vendorwmp.com, 9 of them high impact, across 74 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.6 s
3.2 s
3.8 s
4.5 s
5.1 s
Speed
Use efficient cache lifetimes
1.1 s · 212 KiB15 files are served with short cache lifetimes, so returning visitors download them again (212 KiB).
Mobile performance score: 71
71/100Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Reduce unused JavaScript
520 ms · 89 KiBAbout 89 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 520 ms faster on a phone.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 962 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Hubspot and omnisnippet1.com and others), adding 330 KiB and 302 ms of main-thread time.
Reduce unused CSS
140 ms · 20 KiBAbout 20 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.
Improve image delivery
93 KiB3 images could be 93 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
14 KiBPolyfills for old browsers add 14 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.4 s
11.4 sYour largest element takes 11.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 11.6 s
11.6 sThe page becomes fully interactive after 11.6 s. Good is under 3.8 s.
Speed Index: 4.5 s
4.5 sVisually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 27 ms
27 msScripts block the page for only 27 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.4 MB in 269 requests
2.4 MBYour homepage downloads 2.4 MB in 269 requests on a phone: images 1,014 KiB (115), other files 748 KiB (96) and scripts 486 KiB (48). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (80 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.7 g of CO₂ per visit
0.68 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 58 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Page is set to noindex
The robots meta tag says “noindex, nofollow, noarchive, nosnippet, noimageindex, notr…”: Google is told not to list this page at all.
robots.txt blocks all crawlers
Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.
Blocked from indexing
Google's crawler is blocked from indexing this page.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (205 characters)
Your meta description is 205 characters; Google truncates after about 160, so the end of your pitch is cut.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
86 internal links, 0 external
The homepage links to 86 pages on vendorwmp.com and 0 external pages.
4 checks passed
One H1 headline
Your main headline reads: “WMP Wholesale”.
Title: 40 characters
Your title is a healthy 40 characters: “Affordable and Quality Wholesale Eyewear”.
Canonical URL set
The canonical URL is https://www.vendorwmp.com/.
XML sitemap found
Your XML sitemap is reachable at https://www.vendorwmp.com/sitemap.xml.
AI search readiness
robots.txt blocks 6 AI answer engine crawlers
6 of 6Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
Snippets are switched off
The robots meta tag says “noindex, nofollow, noarchive, nosnippet, noimageindex, notr…”, which tells Google, Bing and the AI answers built on them not to quote this page.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.
2 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (954 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.vendorwmp.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
13 linked pages hidden from search
https://www.vendorwmp.com/collections/new-arrivals, https://www.vendorwmp.com/collections/men, https://www.vendorwmp.com/collections/women, https://www.vendorwmp.com/collections/jewelry, https://www.vendorwmp.com/collections/blue-light-glasses and https://www.vendorwmp.com/collections/displays and 7 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
7 pages without a meta description
https://www.vendorwmp.com/collections/new-arrivals, https://www.vendorwmp.com/collections/men, https://www.vendorwmp.com/collections/women, https://www.vendorwmp.com/collections/jewelry, https://www.vendorwmp.com/collections/blue-light-glasses and https://www.vendorwmp.com/collections/displays and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages share a meta description
https://www.vendorwmp.com/products/1039, https://www.vendorwmp.com/products/maverick-1123-polarized, https://www.vendorwmp.com/products/1007, https://www.vendorwmp.com/products/1019, https://www.vendorwmp.com/products/polarized-square-black-frame-dark-lens-sunglasses and https://www.vendorwmp.com/products/emerson-modern-one-bridge-square-men-retro-aviator-sunglasses use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.
5 checks passed
Linked pages load
13 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
14 small tap targets
14 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 700 words of copy
The homepage carries about 700 words of visible text.
4 checks passed
25 calls to action
The homepage has 25 calls to action, for example “Shop Now: The Fall Edit”, “Log in to buy” and “NEW ARRIVALS SHOP NOW”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 64 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads HubSpot and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vendorwmp.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify;Shopify Plus
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on vendorwmp.com, including 9 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.