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vendorwmp.com website review

Visit site (opens in a new tab)Reviewed 9 November 202628 issues · 74 checks

This review found 28 issues worth fixing on vendorwmp.com, 9 of them high impact, across 74 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of vendorwmp.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vendorwmp.com at 0.6 s0.6 s
  2. vendorwmp.com at 1.3 s1.3 s
  3. vendorwmp.com at 1.9 s1.9 s
  4. vendorwmp.com at 2.6 s2.6 s
  5. vendorwmp.com at 3.2 s3.2 s
  6. vendorwmp.com at 3.8 s3.8 s
  7. vendorwmp.com at 4.5 s4.5 s
  8. vendorwmp.com at 5.1 s5.1 s

Speed

5 to fix71
  • Use efficient cache lifetimes

    1.1 s · 212 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (212 KiB).

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Reduce unused JavaScript

    520 ms · 89 KiB

    About 89 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 520 ms faster on a phone.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 962 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Hubspot and omnisnippet1.com and others), adding 330 KiB and 302 ms of main-thread time.

  • Reduce unused CSS

    140 ms · 20 KiB

    About 20 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.

  • Improve image delivery

    93 KiB

    3 images could be 93 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67
  • Largest Contentful Paint: 11.4 s

    11.4 s

    Your largest element takes 11.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 11.6 s

    11.6 s

    The page becomes fully interactive after 11.6 s. Good is under 3.8 s.

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 27 ms

    27 ms

    Scripts block the page for only 27 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.4 MB in 269 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 269 requests on a phone: images 1,014 KiB (115), other files 748 KiB (96) and scripts 486 KiB (48). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (80 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9696
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 58 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 6953
  • Page is set to noindex

    The robots meta tag says “noindex, nofollow, noarchive, nosnippet, noimageindex, notr…”: Google is told not to list this page at all.

  • robots.txt blocks all crawlers

    Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.

  • Blocked from indexing

    Google's crawler is blocked from indexing this page.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (205 characters)

    Your meta description is 205 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 86 internal links, 0 external

    The homepage links to 86 pages on vendorwmp.com and 0 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “WMP Wholesale”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “Affordable and Quality Wholesale Eyewear”.

  • Canonical URL set

    The canonical URL is https://www.vendorwmp.com/.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.vendorwmp.com/sitemap.xml.

AI search readiness

3 to fix38
  • robots.txt blocks 6 AI answer engine crawlers

    6 of 6

    Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • Snippets are switched off

    The robots meta tag says “noindex, nofollow, noarchive, nosnippet, noimageindex, notr…”, which tells Google, Bing and the AI answers built on them not to quote this page.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

2 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (954 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.vendorwmp.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix86
  • 13 linked pages hidden from search

    https://www.vendorwmp.com/collections/new-arrivals, https://www.vendorwmp.com/collections/men, https://www.vendorwmp.com/collections/women, https://www.vendorwmp.com/collections/jewelry, https://www.vendorwmp.com/collections/blue-light-glasses and https://www.vendorwmp.com/collections/displays and 7 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 7 pages without a meta description

    https://www.vendorwmp.com/collections/new-arrivals, https://www.vendorwmp.com/collections/men, https://www.vendorwmp.com/collections/women, https://www.vendorwmp.com/collections/jewelry, https://www.vendorwmp.com/collections/blue-light-glasses and https://www.vendorwmp.com/collections/displays and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages share a meta description

    https://www.vendorwmp.com/products/1039, https://www.vendorwmp.com/products/maverick-1123-polarized, https://www.vendorwmp.com/products/1007, https://www.vendorwmp.com/products/1019, https://www.vendorwmp.com/products/polarized-square-black-frame-dark-lens-sunglasses and https://www.vendorwmp.com/products/emerson-modern-one-bridge-square-men-retro-aviator-sunglasses use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    13 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 14 small tap targets

    14 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix80
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 700 words of copy

    The homepage carries about 700 words of visible text.

4 checks passed
  • 25 calls to action

    The homepage has 25 calls to action, for example “Shop Now: The Fall Edit”, “Log in to buy” and “NEW ARRIVALS SHOP NOW”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 64 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads HubSpot and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vendorwmp.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Plus
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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