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venchi.com website review

Visit site (opens in a new tab)Reviewed 26 October 202635 issues · 86 checks

This review found 35 issues worth fixing on venchi.com, 12 of them high impact, across 86 checks. The most urgent: page weight: 16.9 MB in 504 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s1.5 sMay 9Oct 241.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.2 s
May 16, 20262.9 s
May 23, 20262.5 s
May 30, 20262.1 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
140 ms98 msMay 9Oct 24129 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026119 ms
May 16, 2026112 ms
May 23, 2026104 ms
May 30, 2026103 ms
Jun 6, 2026103 ms
Jun 13, 2026104 ms
Jun 20, 2026113 ms
Jun 27, 2026126 ms
Jul 4, 2026129 ms
Jul 11, 2026135 ms
Jul 18, 2026131 ms
Jul 25, 2026121 ms
Aug 1, 2026124 ms
Aug 8, 2026126 ms
Aug 15, 2026122 ms
Aug 22, 2026122 ms
Aug 29, 2026122 ms
Sep 5, 2026120 ms
Sep 12, 2026120 ms
Sep 19, 2026120 ms
Sep 26, 2026119 ms
Oct 3, 2026123 ms
Oct 10, 2026122 ms
Oct 17, 2026124 ms
Oct 24, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of venchi.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. venchi.com at 1.4 s1.4 s
  2. venchi.com at 2.9 s2.9 s
  3. venchi.com at 4.3 s4.3 s
  4. venchi.com at 5.7 s5.7 s
  5. venchi.com at 7.2 s7.2 s
  6. venchi.com at 8.6 s8.6 s
  7. venchi.com at 10.0 s10.0 s
  8. venchi.com at 11.5 s11.5 s

Speed

10 to fix57
  • ContentSquare adds 1.3 s

    1.3 s

    ContentSquare costs a phone 1.3 s of main-thread work and 185 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 10.0 s

    A phone's processor spends 10.0 s on main-thread work while loading, 5.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,308 HTML elements

    The page has 3,308 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ContentSquare, Shopify and AB Tasty and others), adding 1.8 MB and 2.1 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 761 KiB

    About 761 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57 (desktop: 79). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    800 ms · 156 KiB

    4 images could be 156 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

  • Shopify adds 593 ms

    593 ms

    Shopify costs a phone 593 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    300 ms · 42 KiB

    42 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    300 ms · 33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Render-blocking requests

    150 ms

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    105 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (105 KiB).

  • Legacy JavaScript

    38 KiB

    Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 28.3 s

    28.3 s

    The page becomes fully interactive after 28.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 9.2 s

    9.2 s

    Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A festive advent calendar scene featuring a colorful house …”.

  • Speed Index: 9.8 s

    9.8 s

    Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 256 ms

    256 ms

    Scripts block taps and scrolling for 256 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 119 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 151 ms

    151 ms

    Real visitors wait 151 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 549 ms

    549 ms

    Real visitors wait 549 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 37% faster for real visitors

    -37%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.2 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.027

    0.027

    The layout barely moves while loading (CLS 0.027, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 16.9 MB in 504 requests

    16.9 MB

    Your homepage downloads 16.9 MB in 504 requests on a phone: media 10.8 MB (1), scripts 2.1 MB (115) and images 1.7 MB (87). Under 2 MB keeps phones on slow connections fast.

  • About 4.8 g of CO₂ per visit

    4.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.79 g of CO₂e: 575.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 9789
  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (8 elements)

    ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Gourmet Italian Chocolate, Gifts and Premium Gelato – Venchi Store”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 205 internal links, 10 external

    The homepage links to 205 pages on venchi.com and 10 external pages.

6 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Discover Venchi's premium chocolate, authentic Italian gelato and gourmet chocolate gifts. Crafted for indulgent moment…”.

  • One H1 headline

    Your main headline reads: “COUNTDOWN WITH CHOCOLATE”.

  • Canonical URL set

    The canonical URL is https://us.venchi.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, Store and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://us.venchi.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and description; logo and contact details would complete it.

  • llms.txt published

    The site publishes https://us.venchi.com/llms.txt (48 KiB, 229 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://us.venchi.com/pages/venchi-gift-finder and https://us.venchi.com/collections/chocolate-bars-sale-buy-3-get-1 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://us.venchi.com/pages/venchi-gift-finder has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 94 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    23 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 47 words

    The homepage has only about 47 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 20 calls to action

    The homepage has 20 calls to action, for example “Shop All Holiday”, “Buy 3 Get 1” and “Shop All”.

  • 6 short forms

    6 short forms (2 fields at most) are right on the homepage.

  • Opening hours shown

    Your opening hours are on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 7 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at venchi.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Cloudflare

Company

Employees
950
Founded
1878
Headquarters
Castelletto Stura

Upkeep, stack, hiring and company data from programmable.info

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