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venusetfleur.com website review
Visit site (opens in a new tab)Reviewed 4 November 202645 issues · 94 checks
This review found 45 issues worth fixing on venusetfleur.com, 13 of them high impact, across 94 checks. The most urgent: mobile performance score: 42. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70C- #88,333 of 105,458 reviewed websitesbeats 14%
- #53,252 of 59,242 online storesbeats 8%
- #49,340 of 53,984 Shopify storesbeats 7%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 3.2 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 3.3 s |
| Aug 1, 2026 | 3.3 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.5 s |
| Aug 29, 2026 | 3.8 s |
| Sep 5, 2026 | 4.0 s |
| Sep 12, 2026 | 4.1 s |
| Sep 19, 2026 | 4.0 s |
| Sep 26, 2026 | 3.8 s |
| Oct 3, 2026 | 3.6 s |
| Oct 10, 2026 | 3.5 s |
| Oct 17, 2026 | 3.4 s |
| Oct 24, 2026 | 3.4 s |
| Oct 31, 2026 | 3.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 178 ms |
| May 23, 2026 | 187 ms |
| May 30, 2026 | 196 ms |
| Jun 6, 2026 | 200 ms |
| Jun 13, 2026 | 189 ms |
| Jun 20, 2026 | 173 ms |
| Jun 27, 2026 | 156 ms |
| Jul 4, 2026 | 168 ms |
| Jul 11, 2026 | 187 ms |
| Jul 18, 2026 | 204 ms |
| Jul 25, 2026 | 215 ms |
| Aug 1, 2026 | 221 ms |
| Aug 8, 2026 | 213 ms |
| Aug 15, 2026 | 205 ms |
| Aug 22, 2026 | 199 ms |
| Aug 29, 2026 | 205 ms |
| Sep 5, 2026 | 220 ms |
| Sep 12, 2026 | 220 ms |
| Sep 19, 2026 | 229 ms |
| Sep 26, 2026 | 238 ms |
| Oct 3, 2026 | 246 ms |
| Oct 10, 2026 | 263 ms |
| Oct 17, 2026 | 269 ms |
| Oct 24, 2026 | 270 ms |
| Oct 31, 2026 | 280 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.7 s
3.4 s
4.0 s
4.7 s
5.4 s
Speed
Mobile performance score: 42
42/100Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.5 s
A phone's processor spends 7.5 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and Google Tag Manager and others), adding 1.7 MB and 1.2 s of main-thread time.
Reduce unused JavaScript
280 ms · 845 KiBAbout 845 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 280 ms faster on a phone.
Use efficient cache lifetimes
100 ms · 973 KiB37 files are served with short cache lifetimes, so returning visitors download them again (973 KiB).
Improve image delivery
673 KiB11 images could be 673 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Shopify adds 363 ms
363 msShopify costs a phone 363 ms of main-thread work and 748 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 285 ms. During a long task the page ignores taps.
Klaviyo adds 174 ms
174 msKlaviyo costs a phone 174 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,049 HTML elements
The page has 2,049 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Render-blocking requests
200 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Legacy JavaScript
80 KiBPolyfills for old browsers add 80 KiB JavaScript that modern phones do not need.
Reduce unused CSS
70 KiBAbout 70 KiB of CSS is downloaded but never applied on this page.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 26.7 s
26.7 sThe page becomes fully interactive after 26.7 s. Good is under 3.8 s.
Speed Index: 11.2 s
11.2 sVisually, the page fills in at 11.2 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 6.0 s
6.0 sYour largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Total Blocking Time: 986 ms
986 msScripts block taps and scrolling for 986 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 271 ms
271 msReal visitors wait 271 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 51% slower for real visitors
+51%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 178 ms to 280 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 72% slower for real visitors
+72%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 899 ms
899 msReal visitors wait 899 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
2 checks passed
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.054
0.054The layout barely moves while loading (CLS 0.054, good is under 0.1).
Images and page weight
Page weight: 5.1 MB in 331 requests
5.1 MBYour homepage downloads 5.1 MB in 331 requests on a phone: scripts 2.1 MB (131), images 1.2 MB (16) and other files 1.0 MB (147). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
15 KiB1 image is downloaded at several times the size a phone draws it, for example VEF_CoatofArms_bold_GOLD_1.png at 390 px wide, shown at 113 px. Resized copies would save about 15 KiB.
About 1.5 g of CO₂ per visit
1.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.45 g of CO₂e: 174.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
32 tap targets too small
32 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
8 images without alt text
8 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h6, h4 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 9 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
33 internal links, 10 external
The homepage links to 33 pages on venusetfleur.com and 10 external pages.
8 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Discover eternal roses, custom flower arrangements, and gifts at Venus et Fleur. Elevate any occasion with elegant, lon…”.
One H1 headline
Your main headline reads: “ALL THAT GLITTERS”.
Title: 53 characters
Your title is a healthy 53 characters: “Venus et Fleur | Luxury Roses, Custom Flowers & Gifts”.
Canonical URL set
The canonical URL is https://www.venusetfleur.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.venusetfleur.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (394 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.venusetfleur.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without an H1
https://www.venusetfleur.com/collections/the-holiday-gift-shop, https://www.venusetfleur.com/pages/flower-store-boutique, https://www.venusetfleur.com/pages/my-wishlist, https://www.venusetfleur.com/collections/new-arrivals, https://www.venusetfleur.com/products/table-top-tree-champagne-pearl-green and https://www.venusetfleur.com/products/thalia-porcelain-vase-anemone-dor and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://www.venusetfleur.com/.
8 small tap targets
8 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 336 words of copy
The homepage carries about 336 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP HOLIDAY →” and “SHOP HOLIDAY”.
9 calls to action
The homepage has 9 calls to action, for example “SHOP HOLIDAY →”, “Contact Us” and “SHOP HOLIDAY”.
1 short form
A short form (0 fields at most) is right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
63 cookies set on arrival
63Opening the homepage sets 63 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
79 other companies contacted
Loading the homepage contacts 79 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at venusetfleur.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Job board
- bamboohr
Company
- Headquarters
- Secaucus
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on venusetfleur.com, including 22 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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