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venus.com website review

Visit site (opens in a new tab)Reviewed 2 November 202645 issues · 87 checks

This review found 45 issues worth fixing on venus.com, 16 of them high impact, across 87 checks. The most urgent: page weight: 16.0 MB in 557 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.7 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
305 ms98 msMay 16Oct 31281 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026122 ms
May 23, 2026128 ms
May 30, 2026133 ms
Jun 6, 2026138 ms
Jun 13, 2026145 ms
Jun 20, 2026147 ms
Jun 27, 2026154 ms
Jul 4, 2026158 ms
Jul 11, 2026162 ms
Jul 18, 2026163 ms
Jul 25, 2026173 ms
Aug 1, 2026187 ms
Aug 8, 2026205 ms
Aug 15, 2026221 ms
Aug 22, 2026229 ms
Aug 29, 2026237 ms
Sep 5, 2026249 ms
Sep 12, 2026264 ms
Sep 19, 2026270 ms
Sep 26, 2026272 ms
Oct 3, 2026273 ms
Oct 10, 2026271 ms
Oct 17, 2026272 ms
Oct 24, 2026278 ms
Oct 31, 2026281 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of venus.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. venus.com at 1.6 s1.6 s
  2. venus.com at 3.1 s3.1 s
  3. venus.com at 4.7 s4.7 s
  4. venus.com at 6.3 s6.3 s
  5. venus.com at 7.8 s7.8 s
  6. venus.com at 9.4 s9.4 s
  7. venus.com at 11.0 s11.0 s
  8. venus.com at 12.6 s12.6 s

Speed

10 to fix40
  • Render-blocking requests

    1.5 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.5 s

    A phone's processor spends 9.5 s on main-thread work while loading, 5.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    8.7 MB

    34 images could be 8.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    100 ms · 5.7 MB

    48 files are served with short cache lifetimes, so returning visitors download them again (5.7 MB).

  • Reduce unused JavaScript

    410 ms · 656 KiB

    About 656 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 410 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, logr-in.com and Clarity and others), adding 1.3 MB and 895 ms of main-thread time.

  • 2,850 HTML elements

    The page has 2,850 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 246 ms

    246 ms

    Shopify costs a phone 246 ms of main-thread work and 381 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • okendo.io adds 98 ms

    98 ms

    okendo.io costs a phone 98 ms of main-thread work and 456 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 27 KiB

    About 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 143 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    40 KiB

    Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    34 KiB

    34 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 59 ms

    59 ms

    Your server sent the HTML in 59 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.35

    0.35

    For real visitors the layout shifts by 0.35 (75th percentile). Good is under 0.1.

  • Time to Interactive: 23.0 s

    23.0 s

    The page becomes fully interactive after 23.0 s. Good is under 3.8 s.

  • Speed Index: 13.6 s

    13.6 s

    Visually, the page fills in at 13.6 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 7.5 s

    7.5 s

    Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Cumulative Layout Shift: 0.298

    0.298

    The layout shifts by 0.298 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 124% slower for real visitors

    +124%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 122 ms to 281 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 855 ms

    855 ms

    Real visitors wait 855 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 284 ms

    284 ms

    Scripts block taps and scrolling for 284 ms in total while the page loads. Good is under 200 ms.

2 checks passed
  • Real-user INP: 140 ms

    140 ms

    Real visitors wait 140 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

Images and page weight

4 to fix36
  • Page weight: 16.0 MB in 557 requests

    16.0 MB

    Your homepage downloads 16.0 MB in 557 requests on a phone: images 10.3 MB (77), scripts 2.1 MB (129) and media 1.8 MB (1). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    thumb_8f51aa5d-e3db-461b-8439-de9b806185b6.gif weighs 7.7 MB. On a phone connection a single image that size takes seconds.

  • 1 image in older formats

    1 image (7.7 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    search-category-new.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 4.5 g of CO₂ per visit

    4.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.53 g of CO₂e: 544.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9292
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 30 links without text

    30 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (17 elements).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9287
  • 3 H1 headlines

    There are 3 <h1> headlines (“”, “#DESTINATIONVENUS” and “Sign Up for Email”). One clear main headline is easier for people and search engines.

  • Meta description is long (307 characters)

    Your meta description is 307 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 224 internal links, 8 external

    The homepage links to 224 pages on venus.com and 8 external pages.

5 checks passed
  • Title: 41 characters

    Your title is a healthy 41 characters: “Venus | Women's Clothing and Swim – VENUS”.

  • Canonical URL set

    The canonical URL is https://www.venus.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.venus.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (597 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.venus.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

6 to fix60
  • 1 page without a title

    https://www.venus.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.venus.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    https://www.venus.com/collections/tops-shirts-blouses and https://www.venus.com/collections/swimwear-swimsuits all use the title “Women's Tops, Shirts & Blouses – Sexy, Trendy & Casual Ladies Tops | …”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 7 pages without a meta description

    https://www.venus.com/pages/holiday-gift-guide, https://www.venus.com/pages/rewards, https://www.venus.com/pages/as-seen-on-you, https://www.venus.com/customer_authentication/redirect, https://www.venus.com/collections/new-clothing and https://www.venus.com/pages/brands-we-love and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.venus.com/collections/tops-shirts-blouses and https://www.venus.com/collections/swimwear-swimsuits use the same meta description. A description written for each page earns more clicks.

  • 15 pages without an H1

    https://www.venus.com/collections/clothing, https://www.venus.com/collections/new-arrivals, https://www.venus.com/pages/holiday-gift-guide, https://www.venus.com/pages/rewards, https://www.venus.com/collections/dresses and https://www.venus.com/collections/tops-shirts-blouses and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://www.venus.com/collections/bottoms-clothing and https://www.venus.com/collections/swimwear-swimsuits have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 118 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

Best practices

2 to fixGoogle 9687
  • 22 small tap targets

    22 of 79 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 409 words of copy

    The homepage carries about 409 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NEW ARRIVALS”.

  • 33 calls to action

    The homepage has 33 calls to action, for example “Shop Now”, “Holiday Shop” and “Shop By Category”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 41 cookies set on arrival

    41

    Opening the homepage sets 41 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 69 other companies contacted

    Loading the homepage contacts 69 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at venus.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Segment | Microsoft Clarity
Hosting
Shopify

Company

Founded
1984

Upkeep, stack, hiring and company data from programmable.info

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This review found 45 issues on venus.com, including 22 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Earned media and PR openings
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