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venus.com website review
Visit site (opens in a new tab)Reviewed 2 November 202645 issues · 87 checks
This review found 45 issues worth fixing on venus.com, 16 of them high impact, across 87 checks. The most urgent: page weight: 16.0 MB in 557 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71C- #79,436 of 97,991 reviewed websitesbeats 16%
- #46,889 of 53,428 online storesbeats 10%
- #43,400 of 48,451 Shopify storesbeats 9%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 122 ms |
| May 23, 2026 | 128 ms |
| May 30, 2026 | 133 ms |
| Jun 6, 2026 | 138 ms |
| Jun 13, 2026 | 145 ms |
| Jun 20, 2026 | 147 ms |
| Jun 27, 2026 | 154 ms |
| Jul 4, 2026 | 158 ms |
| Jul 11, 2026 | 162 ms |
| Jul 18, 2026 | 163 ms |
| Jul 25, 2026 | 173 ms |
| Aug 1, 2026 | 187 ms |
| Aug 8, 2026 | 205 ms |
| Aug 15, 2026 | 221 ms |
| Aug 22, 2026 | 229 ms |
| Aug 29, 2026 | 237 ms |
| Sep 5, 2026 | 249 ms |
| Sep 12, 2026 | 264 ms |
| Sep 19, 2026 | 270 ms |
| Sep 26, 2026 | 272 ms |
| Oct 3, 2026 | 273 ms |
| Oct 10, 2026 | 271 ms |
| Oct 17, 2026 | 272 ms |
| Oct 24, 2026 | 278 ms |
| Oct 31, 2026 | 281 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.6 s
3.1 s
4.7 s
6.3 s
7.8 s
9.4 s
11.0 s
12.6 s
Speed
Render-blocking requests
1.5 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Mobile performance score: 40
40/100Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.5 s
A phone's processor spends 9.5 s on main-thread work while loading, 5.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
8.7 MB34 images could be 8.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
100 ms · 5.7 MB48 files are served with short cache lifetimes, so returning visitors download them again (5.7 MB).
Reduce unused JavaScript
410 ms · 656 KiBAbout 656 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 410 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, logr-in.com and Clarity and others), adding 1.3 MB and 895 ms of main-thread time.
2,850 HTML elements
The page has 2,850 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 246 ms
246 msShopify costs a phone 246 ms of main-thread work and 381 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
okendo.io adds 98 ms
98 msokendo.io costs a phone 98 ms of main-thread work and 456 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 27 KiBAbout 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 143 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
40 KiBPolyfills for old browsers add 40 KiB JavaScript that modern phones do not need.
Minify JavaScript
34 KiB34 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 59 ms
59 msYour server sent the HTML in 59 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.35
0.35For real visitors the layout shifts by 0.35 (75th percentile). Good is under 0.1.
Time to Interactive: 23.0 s
23.0 sThe page becomes fully interactive after 23.0 s. Good is under 3.8 s.
Speed Index: 13.6 s
13.6 sVisually, the page fills in at 13.6 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 7.5 s
7.5 sYour largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Cumulative Layout Shift: 0.298
0.298The layout shifts by 0.298 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 124% slower for real visitors
+124%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 122 ms to 281 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 855 ms
855 msReal visitors wait 855 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 284 ms
284 msScripts block taps and scrolling for 284 ms in total while the page loads. Good is under 200 ms.
2 checks passed
Real-user INP: 140 ms
140 msReal visitors wait 140 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Images and page weight
Page weight: 16.0 MB in 557 requests
16.0 MBYour homepage downloads 16.0 MB in 557 requests on a phone: images 10.3 MB (77), scripts 2.1 MB (129) and media 1.8 MB (1). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
thumb_8f51aa5d-e3db-461b-8439-de9b806185b6.gif weighs 7.7 MB. On a phone connection a single image that size takes seconds.
1 image in older formats
1 image (7.7 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
search-category-new.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 4.5 g of CO₂ per visit
4.53 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.53 g of CO₂e: 544.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (15 elements)
All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
30 links without text
30 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (17 elements).
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“”, “#DESTINATIONVENUS” and “Sign Up for Email”). One clear main headline is easier for people and search engines.
Meta description is long (307 characters)
Your meta description is 307 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
224 internal links, 8 external
The homepage links to 224 pages on venus.com and 8 external pages.
5 checks passed
Title: 41 characters
Your title is a healthy 41 characters: “Venus | Women's Clothing and Swim – VENUS”.
Canonical URL set
The canonical URL is https://www.venus.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.venus.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (597 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.venus.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.venus.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.venus.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
https://www.venus.com/collections/tops-shirts-blouses and https://www.venus.com/collections/swimwear-swimsuits all use the title “Women's Tops, Shirts & Blouses – Sexy, Trendy & Casual Ladies Tops | …”. Search engines can't tell which page to show for a search, so each competes with the others.
7 pages without a meta description
https://www.venus.com/pages/holiday-gift-guide, https://www.venus.com/pages/rewards, https://www.venus.com/pages/as-seen-on-you, https://www.venus.com/customer_authentication/redirect, https://www.venus.com/collections/new-clothing and https://www.venus.com/pages/brands-we-love and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.venus.com/collections/tops-shirts-blouses and https://www.venus.com/collections/swimwear-swimsuits use the same meta description. A description written for each page earns more clicks.
15 pages without an H1
https://www.venus.com/collections/clothing, https://www.venus.com/collections/new-arrivals, https://www.venus.com/pages/holiday-gift-guide, https://www.venus.com/pages/rewards, https://www.venus.com/collections/dresses and https://www.venus.com/collections/tops-shirts-blouses and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://www.venus.com/collections/bottoms-clothing and https://www.venus.com/collections/swimwear-swimsuits have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 118 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Best practices
22 small tap targets
22 of 79 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 409 words of copy
The homepage carries about 409 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NEW ARRIVALS”.
33 calls to action
The homepage has 33 calls to action, for example “Shop Now”, “Holiday Shop” and “Shop By Category”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
41 cookies set on arrival
41Opening the homepage sets 41 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
69 other companies contacted
Loading the homepage contacts 69 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at venus.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Segment | Microsoft Clarity
- Hosting
- Shopify
Company
- Founded
- 1984
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on venus.com, including 22 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.