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verbero.com website review

Visit site (opens in a new tab)Reviewed 11 November 202634 issues · 88 checks

This review found 34 issues worth fixing on verbero.com, 10 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s793 msMay 23Nov 7926 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.0 s
Jun 6, 2026942 ms
Jun 13, 2026874 ms
Jun 20, 2026871 ms
Jun 27, 2026852 ms
Jul 4, 2026851 ms
Jul 11, 2026833 ms
Jul 18, 2026837 ms
Jul 25, 2026836 ms
Aug 1, 2026836 ms
Aug 8, 2026880 ms
Aug 15, 2026909 ms
Aug 22, 2026938 ms
Aug 29, 2026977 ms
Sep 5, 2026992 ms
Sep 12, 20261.0 s
Sep 19, 20261.0 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.0 s
Oct 24, 20261.0 s
Oct 31, 2026997 ms
Nov 7, 2026926 ms
Real-visitor tap response (INP)75th percentile, phones
126 ms73 msMay 23Nov 7114 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202679 ms
May 30, 202679 ms
Jun 6, 202681 ms
Jun 13, 202684 ms
Jun 20, 202683 ms
Jun 27, 202687 ms
Jul 4, 202687 ms
Jul 11, 202687 ms
Jul 18, 202687 ms
Jul 25, 202687 ms
Aug 1, 202687 ms
Aug 8, 202689 ms
Aug 15, 202696 ms
Aug 22, 202695 ms
Aug 29, 2026100 ms
Sep 5, 202696 ms
Sep 12, 202695 ms
Sep 19, 2026101 ms
Sep 26, 202699 ms
Oct 3, 2026103 ms
Oct 10, 2026104 ms
Oct 17, 202699 ms
Oct 24, 2026111 ms
Oct 31, 2026120 ms
Nov 7, 2026114 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of verbero.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. verbero.com at 0.4 s0.4 s
  2. verbero.com at 0.8 s0.8 s
  3. verbero.com at 1.2 s1.2 s
  4. verbero.com at 1.6 s1.6 s
  5. verbero.com at 2.0 s2.0 s
  6. verbero.com at 2.4 s2.4 s
  7. verbero.com at 2.8 s2.8 s
  8. verbero.com at 3.2 s3.2 s

Speed

9 to fix62
  • Reduce unused JavaScript

    1.6 s · 513 KiB

    About 513 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • 3,124 HTML elements

    The page has 3,124 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    850 ms

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, tidio.co and Shopify and others), adding 1.3 MB and 479 ms of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 127 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (127 KiB).

  • Google Tag Manager adds 219 ms

    219 ms

    Google Tag Manager costs a phone 219 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 685 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • tidio.co adds 81 ms

    81 ms

    tidio.co costs a phone 81 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 44 KiB

    Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 136 ms. During a long task the page ignores taps.

  • Improve image delivery

    61 KiB

    7 images could be 61 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 14.4 s

    14.4 s

    Your largest element takes 14.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 14.6 s

    14.6 s

    The page becomes fully interactive after 14.6 s. Good is under 3.8 s.

  • Speed Index: 8.1 s

    8.1 s

    Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 48% slower for real visitors

    +48%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 53 images without width and height

    53 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 379 ms

    379 ms

    Real visitors wait 379 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 133 ms

    133 ms

    Scripts block the page for only 133 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 17.5 MB in 300 requests

    17.5 MB

    Your homepage downloads 17.5 MB in 300 requests on a phone: media 14.0 MB (3), scripts 1.3 MB (68) and images 990 KiB (74). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Logo_txt.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images below the first screen load straight away

    3 images further down the page (80 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 5.0 g of CO₂ per visit

    4.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.96 g of CO₂e: 595.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8089
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 17 images without alt text

    17 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (4 elements)

    Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Shop Verbero Hockey - Your Premier Online Ice Hockey Store – Verbero™”.

  • 3 H1 headlines

    There are 3 <h1> headlines (“”, “Personalized Team Gear,” and “Uniforms & Team Stores”). One clear main headline is easier for people and search engines.

  • 138 internal links, 10 external

    The homepage links to 138 pages on verbero.com and 10 external pages.

6 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Experience superior quality & service when you shop at Verbero Hockey, your premier online ice hockey store. Get everyt…”.

  • Canonical URL set

    The canonical URL is https://www.verbero.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.verbero.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,195 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.verbero.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 9 pages without a meta description

    https://www.verbero.com/pages/customizer, https://www.verbero.com/collections/all, https://www.verbero.com/pages/leadership, https://www.verbero.com/pages/careers, https://www.verbero.com/pages/why-verbero and https://www.verbero.com/pages/video-gallery and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.verbero.com/american-airlines-demo, whose canonical is https://www.verbero.com/pages/team-store-v2/american-airlines-demo-team-store. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 5 distorted images

    5 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    27 of 27 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,038 words of copy

    The homepage carries about 1,038 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “START YOUR CUSTOM ORDER” and “SHOP EQUIPMENT + ACCESSORIES”.

  • 37 calls to action

    The homepage has 37 calls to action, for example “start your custom order”, “Demo Team Store” and “Team Store Request Form”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 35 testimonial or review blocks and 1 customer or partner logo.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at verbero.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Selleasy · mycustomizer.com · chimpstatic.com · shopifyapps.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2025.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Fallbrook

Upkeep, stack, hiring and company data from programmable.info

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