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vhsl.org website review
Visit site (opens in a new tab)Reviewed 3 November 202648 issues · 78 checks
This review found 48 issues worth fixing on vhsl.org, 24 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.0 s |
| Jun 6, 2026 | 978 ms |
| Jun 13, 2026 | 962 ms |
| Jun 20, 2026 | 976 ms |
| Jun 27, 2026 | 1.0 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 80 ms |
| May 23, 2026 | 78 ms |
| May 30, 2026 | 71 ms |
| Jun 6, 2026 | 71 ms |
| Jun 13, 2026 | 70 ms |
| Jun 20, 2026 | 71 ms |
| Jun 27, 2026 | 72 ms |
| Jul 4, 2026 | 78 ms |
| Jul 11, 2026 | 92 ms |
| Jul 18, 2026 | 96 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 99 ms |
| Aug 8, 2026 | 96 ms |
| Aug 15, 2026 | 95 ms |
| Aug 22, 2026 | 91 ms |
| Aug 29, 2026 | 88 ms |
| Sep 5, 2026 | 87 ms |
| Sep 12, 2026 | 86 ms |
| Sep 19, 2026 | 87 ms |
| Sep 26, 2026 | 94 ms |
| Oct 3, 2026 | 104 ms |
| Oct 10, 2026 | 112 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 95 ms |
| Oct 31, 2026 | 87 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.5 s · 472 KiBAbout 472 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.
Use efficient cache lifetimes
2.3 s · 385 KiB26 files are served with short cache lifetimes, so returning visitors download them again (385 KiB).
Improve image delivery
1.2 s · 642 KiB16 images could be 642 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.
Render-blocking requests
1.4 s17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 28
28/100Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.9 s
A phone's processor spends 7.9 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (arbitersports.com, Twitter and Google Tag Manager and others), adding 1.1 MB and 1.4 s of main-thread time.
arbitersports.com adds 813 ms
813 msarbitersports.com costs a phone 813 ms of main-thread work and 276 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 356 ms. During a long task the page ignores taps.
Twitter adds 301 ms
301 msTwitter costs a phone 301 ms of main-thread work and 255 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,625 HTML elements
The page has 2,625 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 239 KiBAbout 239 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 191 ms
191 msYour server sent the HTML in 191 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 31.1 s
31.1 sYour largest element takes 31.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 32.1 s
32.1 sThe page becomes fully interactive after 32.1 s. Good is under 3.8 s.
Speed Index: 8.9 s
8.9 sVisually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Real-user TTFB: 843 ms
843 msReal visitors wait 843 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.166
0.166The layout shifts by 0.166 while loading, so content jumps under the reader's thumb. Good is under 0.1.
25 images without width and height
25 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 136 ms
136 msReal visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Images and page weight
Page weight: 7.9 MB in 253 requests
7.9 MBYour homepage downloads 7.9 MB in 253 requests on a phone: images 5.5 MB (83), scripts 1.4 MB (105) and HTML 453 KiB (7). Under 2 MB keeps phones on slow connections fast.
20 images in older formats
20 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
21 images below the first screen load straight away
21 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.3 g of CO₂ per visit
2.25 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.25 g of CO₂e: 270.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
11 tap targets too small
11 tap targets are too small or too close together to hit reliably with a finger.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
22 links without text
22 visible links have no text or label, so screen readers cannot say where they go.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
robots.txt blocks all crawlers
Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No XML sitemap
No XML sitemap at https://www.vhsl.org/sitemap.xml, so Google discovers your pages only by following links.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
5 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “The Virginia High School League is the principal sanctioning organization for interscholastic athletic competition amon…”.
Title: 34 characters
Your title is a healthy 34 characters: “Home - Virginia High School League”.
Canonical URL set
The canonical URL is https://www.vhsl.org/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
AI search readiness
robots.txt blocks 6 AI answer engine crawlers
6 of 6Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
Most text only appears after JavaScript runs
0%A phone browser shows 701 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.vhsl.org/wp-content/uploads/2025/10/Golf-Tournament-Banner-48-x-24-in.jpg.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
74 of 75 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 701 words of copy
The homepage carries about 701 words of visible text.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vhsl.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- Cloudflare
Company
- Founded
- 1913
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on vhsl.org, including 20 speed issues, 6 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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