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vibriance.com website review
Visit site (opens in a new tab)Reviewed 9 November 202640 issues · 85 checks
This review found 40 issues worth fixing on vibriance.com, 17 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #60,043 of 97,940 reviewed websitesbeats 34%
- #37,142 of 53,403 online storesbeats 26%
- #35,110 of 48,429 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.8 s |
| Oct 31, 2026 | 2.7 s |
| Nov 7, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 138 ms |
| May 30, 2026 | 141 ms |
| Jun 6, 2026 | 140 ms |
| Jun 13, 2026 | 137 ms |
| Jun 20, 2026 | 131 ms |
| Jun 27, 2026 | 128 ms |
| Jul 4, 2026 | 126 ms |
| Jul 11, 2026 | 128 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 133 ms |
| Aug 1, 2026 | 141 ms |
| Aug 8, 2026 | 154 ms |
| Aug 15, 2026 | 168 ms |
| Aug 22, 2026 | 173 ms |
| Aug 29, 2026 | 174 ms |
| Sep 5, 2026 | 176 ms |
| Sep 12, 2026 | 175 ms |
| Sep 19, 2026 | 177 ms |
| Sep 26, 2026 | 180 ms |
| Oct 3, 2026 | 185 ms |
| Oct 10, 2026 | 192 ms |
| Oct 17, 2026 | 197 ms |
| Oct 24, 2026 | 199 ms |
| Oct 31, 2026 | 195 ms |
| Nov 7, 2026 | 187 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.5 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.
Use efficient cache lifetimes
1.8 s · 595 KiB33 files are served with short cache lifetimes, so returning visitors download them again (595 KiB).
Mobile performance score: 39
39/100Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.4 s
A phone's processor spends 7.4 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Olark and Shopify and others), adding 2.8 MB and 2.1 s of main-thread time.
Google Tag Manager adds 647 ms
647 msGoogle Tag Manager costs a phone 647 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Olark adds 455 ms
455 msOlark costs a phone 455 ms of main-thread work and 468 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 372 ms
372 msShopify costs a phone 372 ms of main-thread work and 689 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
400 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 271 ms. During a long task the page ignores taps.
cloudfront.net adds 172 ms
172 mscloudfront.net costs a phone 172 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,615 HTML elements
The page has 1,615 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
rechargecdn.com adds 114 ms
114 msrechargecdn.com costs a phone 114 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 93 KiBAbout 93 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 47 KiBPolyfills for old browsers add 47 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
184 KiB11 images could be 184 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 19.7 s
19.7 sYour largest element takes 19.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “flash sale”.
Time to Interactive: 32.2 s
32.2 sThe page becomes fully interactive after 32.2 s. Good is under 3.8 s.
Speed Index: 8.9 s
8.9 sVisually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 37% slower for real visitors
+37%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 138 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 172 ms
172 msReal visitors wait 172 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 761 ms
761 msReal visitors wait 761 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Images and page weight
Page weight: 5.5 MB in 447 requests
5.5 MBYour homepage downloads 5.5 MB in 447 requests on a phone: scripts 3.1 MB (171), other files 1.5 MB (170) and images 511 KiB (55). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
vibriance_black_logo_top.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.6 g of CO₂ per visit
1.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.57 g of CO₂e: 187.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Summary elements must have discernible text (3 elements)
Summary elements must have discernible text: 3 elements on the page fail this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
22 images without alt text
22 images have no alt text, which hurts accessibility and image search.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (9 characters)
Your title is only 9 characters: “Vibriance”. Between 30 and 65 characters leaves room to say what you do and for whom.
4 H1 headlines
There are 4 <h1> headlines (“”, “Shop Our Best Sellers:” and “Meet Our Ambassadors:”). One clear main headline is easier for people and search engines.
Meta description is long (205 characters)
Your meta description is 205 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
54 internal links, 6 external
The homepage links to 54 pages on vibriance.com and 6 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://vibriance.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://vibriance.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://vibriance.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (282 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without an H1
https://vibriance.com/pages/store, https://vibriance.com/pages/who-we-are, https://vibriance.com/pages/vibriances-cares and https://vibriance.com/pages/why-buy-from-vibriance have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
6 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 6 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
8 broken images
8 images failed to load on a phone, for example https://cdn.stamped.io/uploads/videos/261338484f3434bb3c4b4d43cb6ef32d.jpg.
13 small tap targets
13 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 339 words of copy
The homepage carries about 339 words of visible text.
3 checks passed
14 calls to action
The homepage has 14 calls to action, for example “Shop”, “Why Buy From Us” and “Contact”.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
32 cookies set on arrival
32Opening the homepage sets 32 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
50 other companies contacted
Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vibriance.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Triplewhale · Klaviyo Email Marketing Sms · Announcement Bar Maker By Apphero · Zipifypages · Zipify Oneclickupsell · Slide Cart · jsdelivr.net · rechargecdn.com · adroll.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on vibriance.com, including 20 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.