Website review, no card needed

viccolabs.com logo

viccolabs.com website review

Visit site (opens in a new tab)Reviewed 30 October 202656 issues · 97 checks

This review found 56 issues worth fixing on viccolabs.com, 17 of them high impact, across 97 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s1.6 sMay 9Oct 242.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.0 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20262.1 s
Jul 18, 20262.3 s
Jul 25, 20262.5 s
Aug 1, 20262.7 s
Aug 8, 20263.1 s
Aug 15, 20263.5 s
Aug 22, 20263.6 s
Aug 29, 20263.6 s
Sep 5, 20263.4 s
Sep 12, 20262.7 s
Sep 19, 20262.6 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
350 ms196 msMay 9Oct 24313 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026214 ms
May 16, 2026218 ms
May 23, 2026225 ms
May 30, 2026234 ms
Jun 6, 2026243 ms
Jun 13, 2026244 ms
Jun 20, 2026244 ms
Jun 27, 2026249 ms
Jul 4, 2026256 ms
Jul 11, 2026265 ms
Jul 18, 2026274 ms
Jul 25, 2026282 ms
Aug 1, 2026288 ms
Aug 8, 2026299 ms
Aug 15, 2026315 ms
Aug 22, 2026318 ms
Aug 29, 2026325 ms
Sep 5, 2026328 ms
Sep 12, 2026325 ms
Sep 19, 2026325 ms
Sep 26, 2026332 ms
Oct 3, 2026322 ms
Oct 10, 2026320 ms
Oct 17, 2026322 ms
Oct 24, 2026313 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of viccolabs.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. viccolabs.com at 1.1 s1.1 s
  2. viccolabs.com at 2.2 s2.2 s
  3. viccolabs.com at 3.3 s3.3 s
  4. viccolabs.com at 4.3 s4.3 s
  5. viccolabs.com at 5.4 s5.4 s
  6. viccolabs.com at 6.5 s6.5 s
  7. viccolabs.com at 7.6 s7.6 s
  8. viccolabs.com at 8.7 s8.7 s

Speed

14 to fix37
  • Improve image delivery

    1.9 s · 766 KiB

    16 images could be 766 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

  • Render-blocking requests

    1.4 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.8 s

    A phone's processor spends 6.8 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    150 ms · 2.7 MB

    About 2.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, shiprocket.in and pickrr.com and others), adding 3.0 MB and 2.5 s of main-thread time.

  • Use efficient cache lifetimes

    850 ms · 363 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (363 KiB).

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 780 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 633 ms

    633 ms

    Google Tag Manager costs a phone 633 ms of main-thread work and 476 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • pickrr.com adds 490 ms

    490 ms

    pickrr.com costs a phone 490 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • shiprocket.in adds 601 ms

    601 ms

    shiprocket.in costs a phone 601 ms of main-thread work and 76 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 427 ms

    427 ms

    Facebook costs a phone 427 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 117 KiB

    About 117 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 108 ms

    108 ms

    Shopify costs a phone 108 ms of main-thread work and 828 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    39 KiB

    39 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.8 s

    18.8 s

    Your largest element takes 18.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Slide Heading 1”.

  • Time to Interactive: 31.2 s

    31.2 s

    The page becomes fully interactive after 31.2 s. Good is under 3.8 s.

  • Speed Index: 9.6 s

    9.6 s

    Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.5 s

    1.5 s

    Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 261 ms

    261 ms

    Real visitors wait 261 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 47% slower for real visitors

    +47%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 214 ms to 313 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 852 ms

    852 ms

    Real visitors wait 852 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

2 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.021

    0.021

    The layout barely moves while loading (CLS 0.021, good is under 0.1).

Images and page weight

4 to fix36
  • Page weight: 7.9 MB in 337 requests

    7.9 MB

    Your homepage downloads 7.9 MB in 337 requests on a phone: images 3.4 MB (42), scripts 2.4 MB (62) and other files 1.4 MB (209). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    Home_page_soap_Banner.jpg_1.jpg weighs 540 KiB. On a phone connection a single image that size takes seconds.

  • An image on the first screen is lazy-loaded

    skin-banner_47b6810b-f3e9-4447-98a8-0100da42eb19.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images far larger than shown

    169 KiB

    2 images are downloaded at several times the size a phone draws them, for example Website_mobile__jpg.jpg at 1,562 px wide, shown at 390 px. Resized copies would save about 169 KiB.

  • 2 images in older formats

    2 images (208 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.2 g of CO₂ per visit

    2.23 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.23 g of CO₂e: 267.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

13 to fixGoogle 7483
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • Interactive controls must not be nested (5 elements)

    Interactive controls must not be nested: 5 elements on the page fail this check, rated serious by axe-core.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 11 images without alt text

    11 images have no alt text, which hurts accessibility and image search.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 13 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7781
  • Title is long (77 characters)

    Your title is 77 characters, so Google will cut it off around 60: “Buy Vicco Products Online | Best Ayurvedic Beauty Brand in India – Vicco labs”.

  • 4 H1 headlines

    There are 4 <h1> headlines (“Slide Heading 1”, “Slide Heading 1” and “Slide Heading 1”). One clear main headline is easier for people and search engines.

  • Meta description is long (165 characters)

    Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 70 internal links, 18 external

    The homepage links to 70 pages on viccolabs.com and 18 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://viccolabs.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://viccolabs.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (772 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://viccolabs.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix83
  • 1 page points its canonical at the homepage

    https://viccolabs.com/products/vtc-shaadi-pack-200-gm declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and https://viccolabs.com/products/vtc-shaadi-pack-200-gm all use the title “Buy Vicco Products Online | Best Ayurvedic Beauty Brand in India – Vi…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages slow to respond

    https://viccolabs.com/pages/countries, https://viccolabs.com/products/vtc-shaadi-pack-200-gm and https://viccolabs.com/collections/hygiene took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 6 third-party cookies

    6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 small tap targets

    5 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Unexpected identifier 've'”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 401 words of copy

    The homepage carries about 401 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop by Category”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop Now”, “SHOP NOW” and “Shop by Category”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at viccolabs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Company

Employees
330
Headquarters
Nagpur

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 56 issues on viccolabs.com, including 27 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25