vicedenim.com website review

18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

A phone's processor spends 12.0 s on main-thread work while loading, 5.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 10,750 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and Shopify and others), adding 2.0 MB and 2.0 s of main-thread time.

About 803 KiB of JavaScript is downloaded but never used on this page.

17 images could be 593 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Google Tag Manager costs a phone 506 ms of main-thread work and 471 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

alia-prod.com costs a phone 418 ms of main-thread work and 445 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 374 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

55 files are served with short cache lifetimes, so returning visitors download them again (384 KiB).

rebuyengine.com costs a phone 281 ms of main-thread work and 487 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 328 ms. During a long task the page ignores taps.

Polyfills for old browsers add 71 KiB JavaScript that modern phones do not need.

About 28 KiB of CSS is downloaded but never applied on this page.

24 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

5 KiB JavaScript is shipped twice across bundles.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 25.8 s. Good is under 3.8 s.

Visually, the page fills in at 13.4 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “EARLY BLACK FRIDAY SALE”.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

4 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 5.1 MB in 392 requests on a phone: scripts 2.3 MB (136), images 1.5 MB (55) and other files 810 KiB (127). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 175.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

50 buttons have no accessible name, so screen readers announce just “button”.

11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

6 form fields have no label, so screen readers announce an empty box and autofill guesses.

3 visible links have no text or label, so screen readers cannot say where they go.

Elements with visible text labels do not have matching accessible names. (2 elements).

Your canonical URL points to revicedenim.com, not vicedenim.com, so Google may credit that host instead.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

1 link has no real href, so search engines can't follow it.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 307 pages on vicedenim.com and 35 external pages.

https://vicedenim.com/collections/low-rise-jeans, https://vicedenim.com/collections/ultra-low-rise, https://vicedenim.com/collections/mid-rise, https://vicedenim.com/collections/wide-leg, https://vicedenim.com/collections/flare and https://vicedenim.com/collections/bootcut and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 114 found) and read each the way a search engine does.

8 images failed to load on a phone, for example https://scdn.speedsize.com/a251ae65-68d6-477c-b0b5-b876e0109cb9/https://vicedenim.com/cdn/shop/files/1_931942aa-96ac-40ab-9f58-afaa609427d6.png?v=1753219803&width=240.

54 of 185 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Chrome logged issues while loading the page (“Cookie”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 592 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 32 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 63 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.