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vidico.com website review

Visit site (opens in a new tab)Reviewed 20 October 202616 issues · 75 checks

This review found 16 issues worth fixing on vidico.com, 4 of them high impact, across 75 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s3.0 sMay 2Oct 173.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.7 s
May 9, 20263.4 s
May 16, 20263.3 s
May 23, 20263.1 s
May 30, 20263.0 s
Jun 6, 20263.1 s
Jun 13, 20263.1 s
Jun 20, 20263.1 s
Jun 27, 20263.1 s
Jul 4, 20263.0 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.2 s
Aug 8, 20263.3 s
Aug 15, 20263.3 s
Aug 22, 20263.3 s
Aug 29, 20263.3 s
Sep 5, 20263.2 s
Sep 12, 20263.2 s
Sep 19, 20263.2 s
Sep 26, 20263.2 s
Oct 3, 20263.1 s
Oct 10, 20263.1 s
Oct 17, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
350 ms168 msMay 2Oct 17293 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026218 ms
May 9, 2026218 ms
May 16, 2026218 ms
May 23, 2026207 ms
May 30, 2026205 ms
Jun 6, 2026220 ms
Jun 13, 2026205 ms
Jun 20, 2026209 ms
Jun 27, 2026204 ms
Jul 4, 2026189 ms
Jul 11, 2026192 ms
Jul 18, 2026228 ms
Jul 25, 2026214 ms
Aug 1, 2026228 ms
Aug 8, 2026245 ms
Aug 15, 2026210 ms
Aug 22, 2026229 ms
Aug 29, 2026235 ms
Sep 5, 2026225 ms
Sep 12, 2026216 ms
Sep 19, 2026250 ms
Sep 26, 2026254 ms
Oct 3, 2026268 ms
Oct 10, 2026329 ms
Oct 17, 2026293 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vidico.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vidico.com at 0.5 s0.5 s
  2. vidico.com at 1.0 s1.0 s
  3. vidico.com at 1.4 s1.4 s
  4. vidico.com at 1.9 s1.9 s
  5. vidico.com at 2.4 s2.4 s
  6. vidico.com at 2.9 s2.9 s
  7. vidico.com at 3.4 s3.4 s
  8. vidico.com at 3.8 s3.8 s

Speed

1 to fix93
  • 1,691 HTML elements

    The page has 1,691 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 5 third-party services on the page

    5 third-party services load with your homepage (claydar.com, typeform.com and Vimeo and others), adding 132 KiB and 49 ms of main-thread time.

  • Use efficient cache lifetimes

    34 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (34 KiB).

  • Improve image delivery

    26 KiB

    1 image could be 26 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    24 KiB

    About 24 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 93

    93/100

    Your mobile performance score is 93 (desktop: 99). That is in Google's “good” band (90 and up).

  • Main-thread work: 0.4 s

    A phone's processor spends 0.4 s on main-thread work while loading, 135 ms of it running JavaScript. That is comfortably low.

  • Server response: 209 ms

    209 ms

    Your server sent the HTML in 209 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 43% slower for real visitors

    +43%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 218 ms to 293 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 3.2 s

    3.2 s

    Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Cover”.

7 checks passed
  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.7 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 3.0 s

    3.0 s

    Visually, the page fills in at 3.0 s (Speed Index), inside the 3.4 s “good” threshold.

  • Time to Interactive: 3.2 s

    3.2 s

    The page is fully interactive after 3.2 s.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 1 image below the first screen load straight away

    1 image further down the page (42 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.4 g of CO₂ per visit

    0.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 49.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.5 MB in 27 requests

    1.5 MB

    Your homepage downloads 1.5 MB in 27 requests on a phone: media 1.1 MB (1), images 134 KiB (10) and scripts 120 KiB (8). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9293
  • Certain ARIA roles must be contained by particular parents (1 element)

    Certain ARIA roles must be contained by particular parents: 1 element on the page fails this check, rated critical by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 32 links without text

    32 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 116 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 1 problem

    Structured data found (Article, ImageObject, ItemPage and Organization) but with 1 problem, for example “Article: missing datePublished”.

  • 156 internal links, 9 external

    The homepage links to 156 pages on vidico.com and 9 external pages.

7 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Vidico is an explainer video production company for SaaS and tech brands. 2,000+ campaigns. 1.5B+ views. 920+ brands. M…”.

  • One H1 headline

    Your main headline reads: “The creative production team for growing tech brands.”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Explainer Video Company for SaaS & Tech | Vidico”.

  • Canonical URL set

    The canonical URL is https://vidico.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://vidico.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,954 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://vidico.com/llms.txt (6 KiB, 32 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 15 pages without an H1

    https://vidico.com/services, https://vidico.com/services/video-production-for-business, https://vidico.com/industries/startup-video-production, https://vidico.com/contact, https://vidico.com/quiz and https://vidico.com/case-studies and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    14 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 313 words of copy

    The homepage carries about 313 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get in touch”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Get in touch”, “Pricing” and “Learn more”.

  • Social proof on the page

    Social proof on the homepage: 43 testimonial or review blocks, 6 customer or partner logos, a star rating and “100+ reviews”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vidico.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager | Hotjar | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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This review found 16 issues on vidico.com, including 7 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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