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vigoindustries.com website review

Visit site (opens in a new tab)Reviewed 9 November 202639 issues · 88 checks

This review found 39 issues worth fixing on vigoindustries.com, 10 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.6 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20262.0 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20261.9 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
189 ms102 msMay 23Nov 7154 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026113 ms
May 30, 2026116 ms
Jun 6, 2026112 ms
Jun 13, 2026112 ms
Jun 20, 2026116 ms
Jun 27, 2026121 ms
Jul 4, 2026129 ms
Jul 11, 2026137 ms
Jul 18, 2026137 ms
Jul 25, 2026137 ms
Aug 1, 2026131 ms
Aug 8, 2026129 ms
Aug 15, 2026131 ms
Aug 22, 2026137 ms
Aug 29, 2026138 ms
Sep 5, 2026152 ms
Sep 12, 2026170 ms
Sep 19, 2026172 ms
Sep 26, 2026179 ms
Oct 3, 2026178 ms
Oct 10, 2026169 ms
Oct 17, 2026163 ms
Oct 24, 2026158 ms
Oct 31, 2026156 ms
Nov 7, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vigoindustries.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vigoindustries.com at 1.0 s1.0 s
  2. vigoindustries.com at 1.9 s1.9 s
  3. vigoindustries.com at 2.9 s2.9 s
  4. vigoindustries.com at 3.8 s3.8 s
  5. vigoindustries.com at 4.8 s4.8 s
  6. vigoindustries.com at 5.7 s5.7 s
  7. vigoindustries.com at 6.7 s6.7 s
  8. vigoindustries.com at 7.6 s7.6 s

Speed

12 to fix59
  • Reduce unused JavaScript

    2.3 s · 894 KiB

    About 894 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Main-thread work: 4.7 s

    A phone's processor spends 4.7 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,200 HTML elements

    The page has 3,200 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, ContentSquare and Clarity and others), adding 2.4 MB and 1.1 s of main-thread time.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    500 ms · 136 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (136 KiB).

  • Google Tag Manager adds 297 ms

    297 ms

    Google Tag Manager costs a phone 297 ms of main-thread work and 676 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    350 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • rebuyengine.com adds 134 ms

    134 ms

    rebuyengine.com costs a phone 134 ms of main-thread work and 498 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 115 ms

    115 ms

    Shopify costs a phone 115 ms of main-thread work and 344 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LiveChat adds 95 ms

    95 ms

    LiveChat costs a phone 95 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 92 ms

    92 ms

    Klaviyo costs a phone 92 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    250 ms · 48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 228 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 29 ms

    29 ms

    Your server sent the HTML in 29 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 14.2 s

    14.2 s

    Your largest element takes 14.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Modern luxury kitchen and bathroom fixtures by VIGO Industr…”.

  • Time to Interactive: 21.8 s

    21.8 s

    The page becomes fully interactive after 21.8 s. Good is under 3.8 s.

  • Speed Index: 9.6 s

    9.6 s

    Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 35% slower for real visitors

    +35%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 262 ms

    262 ms

    Scripts block taps and scrolling for 262 ms in total while the page loads. Good is under 200 ms.

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 491 ms

    491 ms

    Real visitors wait 491 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 11.7 MB in 378 requests

    11.7 MB

    Your homepage downloads 11.7 MB in 378 requests on a phone: media 7.4 MB (3), scripts 2.6 MB (140) and other files 1.1 MB (168). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    VG6101MBCL6074-1-ENV-1-V1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 3.3 g of CO₂ per visit

    3.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.32 g of CO₂e: 398.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8691
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8582
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “VIGO Industries | Showers, Faucets, Sinks for Your Bathroom & Kitchen”.

  • Meta description is long (309 characters)

    Your meta description is 309 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (ItemList, Organization, WebPage and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("//vigoindustries.com/cdn/shop/files/Logo_d812d4e1-0207-…”.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 477 internal links, 6 external

    The homepage links to 477 pages on vigoindustries.com and 6 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “DESIGN THAT DEFINES THE BATHROOM”.

  • Canonical URL set

    The canonical URL is https://vigoindustries.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://vigoindustries.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,271 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://vigoindustries.com/llms.txt (103 KiB, 256 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://vigoindustries.com/collections/shower-screen-sets has no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages without an H1

    https://vigoindustries.com/collections/all-products, https://vigoindustries.com/pages/track-order, https://vigoindustries.com/pages/register-warranty-form, https://vigoindustries.com/collections/shower-doors, https://vigoindustries.com/collections/sliding-shower-doors and https://vigoindustries.com/collections/shower-door-sets and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 6 pages slow to respond

    https://vigoindustries.com/collections/fixed-shower-screens, https://vigoindustries.com/collections/hinged-shower-doors, https://vigoindustries.com/collections/shower-door-sets, https://vigoindustries.com/collections/shower-screen-sets, https://vigoindustries.com/collections/tub-doors and https://vigoindustries.com/collections/hinged-tub-doors took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 7 small tap targets

    7 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 614 words of copy

    The homepage carries about 614 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “Shop now”.

  • 59 calls to action

    The homepage has 59 calls to action, for example “Shop Now”, “Register Warranty” and “Shop all Shower Doors”.

  • 8 short forms

    8 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks, 9 customer or partner logos and 9 trust badges.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies, 6 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vigoindustries.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Abboost A B Testing · Contentsquare Analytics · Klaviyo Email Marketing Sms · Bazaarvoice Reviews Photos · Rebuy Personalization Engine · P2d652755 Opensend · Microsoft Clarity · Sc Easy Redirects · Gdpr Backpack · Swym Wishlist Plus · Easy Protection · livechatinc.com · cloudfront.net · cartsparks.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Cloudflare

Company

Employees
120
Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on vigoindustries.com, including 18 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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