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vimeo.com website review

Visit site (opens in a new tab)Reviewed 12 October 202645 issues · 111 checks

This review found 45 issues worth fixing on vimeo.com, 20 of them high impact, across 111 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.7 s3.3 sApr 18Oct 34.5 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20264.0 s
Apr 25, 20263.9 s
May 2, 20263.9 s
May 9, 20263.9 s
May 16, 20263.9 s
May 23, 20263.9 s
May 30, 20263.9 s
Jun 6, 20263.8 s
Jun 13, 20263.7 s
Jun 20, 20263.6 s
Jun 27, 20263.5 s
Jul 4, 20263.5 s
Jul 11, 20263.5 s
Jul 18, 20263.6 s
Jul 25, 20263.6 s
Aug 1, 20263.7 s
Aug 8, 20263.7 s
Aug 15, 20263.8 s
Aug 22, 20264.0 s
Aug 29, 20264.1 s
Sep 5, 20264.3 s
Sep 12, 20264.5 s
Sep 19, 20264.5 s
Sep 26, 20264.5 s
Oct 3, 20264.5 s
Real-visitor tap response (INP)75th percentile, phones
261 ms235 msApr 18Oct 3248 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026238 ms
Apr 25, 2026244 ms
May 2, 2026247 ms
May 9, 2026247 ms
May 16, 2026249 ms
May 23, 2026250 ms
May 30, 2026251 ms
Jun 6, 2026254 ms
Jun 13, 2026254 ms
Jun 20, 2026258 ms
Jun 27, 2026258 ms
Jul 4, 2026256 ms
Jul 11, 2026257 ms
Jul 18, 2026255 ms
Jul 25, 2026255 ms
Aug 1, 2026256 ms
Aug 8, 2026254 ms
Aug 15, 2026252 ms
Aug 22, 2026249 ms
Aug 29, 2026247 ms
Sep 5, 2026246 ms
Sep 12, 2026246 ms
Sep 19, 2026246 ms
Sep 26, 2026246 ms
Oct 3, 2026248 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vimeo.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vimeo.com at 1.7 s1.7 s
  2. vimeo.com at 3.4 s3.4 s
  3. vimeo.com at 5.2 s5.2 s
  4. vimeo.com at 6.9 s6.9 s
  5. vimeo.com at 8.6 s8.6 s
  6. vimeo.com at 10.3 s10.3 s
  7. vimeo.com at 12.1 s12.1 s
  8. vimeo.com at 13.8 s13.8 s

vimeo.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix25
  • Use efficient cache lifetimes

    19.1 s · 3.7 MB

    77 files are served with short cache lifetimes, so returning visitors download them again (3.7 MB).

  • Reduce unused JavaScript

    11.5 s · 2.7 MB

    About 2.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 11.5 s faster on a phone.

  • Render-blocking requests

    2.4 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Main-thread work: 14.8 s

    A phone's processor spends 14.8 s on main-thread work while loading, 8.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 25

    25/100

    Your mobile performance score is 25 (desktop: 44). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,563 HTML elements

    The page has 3,563 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.8 s. During a long task the page ignores taps.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, transcend-cdn.com and wirewax.video and others), adding 1.1 MB and 1.4 s of main-thread time.

  • Google Tag Manager adds 593 ms

    593 ms

    Google Tag Manager costs a phone 593 ms of main-thread work and 396 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    598 KiB

    21 images could be 598 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    450 ms · 50 KiB

    About 50 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Legacy JavaScript

    300 ms · 42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • transcend-cdn.com adds 296 ms

    296 ms

    transcend-cdn.com costs a phone 296 ms of main-thread work and 164 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • wirewax.video adds 258 ms

    258 ms

    wirewax.video costs a phone 258 ms of main-thread work and 432 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 78 ms

    78 ms

    Your server sent the HTML in 78 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 10.7 s

    10.7 s

    The first text or image appears after 10.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 36.4 s

    36.4 s

    Your largest element takes 36.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 18.1 s

    18.1 s

    Visually, the page fills in at 18.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 5.7 s

    5.7 s

    Scripts block taps and scrolling for 5.7 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 49.9 s

    49.9 s

    The page becomes fully interactive after 49.9 s. Good is under 3.8 s.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 238 ms to 248 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 4.0 s to 4.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 470 ms

    470 ms

    Real visitors wait 470 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.019

    0.019

    The layout barely moves while loading (CLS 0.019, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 8.4 MB in 231 requests

    8.4 MB

    Your homepage downloads 8.4 MB in 231 requests on a phone: scripts 4.8 MB (48), fonts 1.8 MB (7) and images 1.1 MB (74). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    75 KiB

    1 image is downloaded at several times the size a phone draws it, for example dc47ff0014d47cbf31dbb2abaf812bc4 at 2,000 px wide, shown at 27 px. Resized copies would save about 75 KiB.

  • 5 images below the first screen load straight away

    5 images further down the page (175 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.4 g of CO₂ per visit

    2.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.38 g of CO₂e: 285.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

11 to fixGoogle 7583
  • Certain ARIA roles must be contained by particular parents (6 elements)

    Certain ARIA roles must be contained by particular parents: 6 elements on the page fail this check, rated critical by axe-core.

  • Images must have alternative text (6 elements)

    Images must have alternative text: 6 elements on the page fail this check, rated critical by axe-core.

  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    2 frames have no title, so screen-reader users cannot tell what they contain.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (138 elements)

    All page content should be contained by landmarks: 138 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (13 elements)

    Alternative text of images should not be repeated as text: 13 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 11 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8594
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 10 links crawlers can't follow

    10 links have no real href, so search engines can't follow them.

  • 222 internal links, 12 external

    The homepage links to 222 pages on vimeo.com and 12 external pages.

7 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “The video platform trusted by 287 million creatives, entrepreneurs, and businesses. Everything you need to create, mana…”.

  • One H1 headline

    Your main headline reads: “Your complete video platform”.

  • Title: 33 characters

    Your title is a healthy 33 characters: “Vimeo - All-in-One Video Platform”.

  • Canonical URL set

    The canonical URL is https://vimeo.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://vimeo.com/marketing.xml.gz.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 1 crawler

    robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,389 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    22 of 22 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://help.vimeo.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (vimeo.com).

  • Valid certificate (51 days left)

    The certificate from Google Trust Services · WE1 verifies for vimeo.com and is valid for another 51 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://vimeo.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 2 did not answer within 5 s.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

1 to fix
  • Domain expires in 64 days

    vimeo.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • DNSSEC is off

    vimeo.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 21 years old

    21 years

    vimeo.com was registered in Dec 2004 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and digicert.com to issue certificates for vimeo.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 12 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 935 words of copy

    The homepage carries about 935 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Sales” and “Join for free”.

  • 20 calls to action

    The homepage has 20 calls to action, for example “Start for free”, “Pricing” and “Contact sales”.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{i}._ip.%{h}._ehlo.%{d}._spf.vali.email include:mail.zendesk.com include:helpscoutemail.com include:mkt…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

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