Website review, no card needed
vimeo.com website review
Visit site (opens in a new tab)Reviewed 12 October 202645 issues · 111 checks
This review found 45 issues worth fixing on vimeo.com, 20 of them high impact, across 111 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 4.0 s |
| Apr 25, 2026 | 3.9 s |
| May 2, 2026 | 3.9 s |
| May 9, 2026 | 3.9 s |
| May 16, 2026 | 3.9 s |
| May 23, 2026 | 3.9 s |
| May 30, 2026 | 3.9 s |
| Jun 6, 2026 | 3.8 s |
| Jun 13, 2026 | 3.7 s |
| Jun 20, 2026 | 3.6 s |
| Jun 27, 2026 | 3.5 s |
| Jul 4, 2026 | 3.5 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.6 s |
| Jul 25, 2026 | 3.6 s |
| Aug 1, 2026 | 3.7 s |
| Aug 8, 2026 | 3.7 s |
| Aug 15, 2026 | 3.8 s |
| Aug 22, 2026 | 4.0 s |
| Aug 29, 2026 | 4.1 s |
| Sep 5, 2026 | 4.3 s |
| Sep 12, 2026 | 4.5 s |
| Sep 19, 2026 | 4.5 s |
| Sep 26, 2026 | 4.5 s |
| Oct 3, 2026 | 4.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 238 ms |
| Apr 25, 2026 | 244 ms |
| May 2, 2026 | 247 ms |
| May 9, 2026 | 247 ms |
| May 16, 2026 | 249 ms |
| May 23, 2026 | 250 ms |
| May 30, 2026 | 251 ms |
| Jun 6, 2026 | 254 ms |
| Jun 13, 2026 | 254 ms |
| Jun 20, 2026 | 258 ms |
| Jun 27, 2026 | 258 ms |
| Jul 4, 2026 | 256 ms |
| Jul 11, 2026 | 257 ms |
| Jul 18, 2026 | 255 ms |
| Jul 25, 2026 | 255 ms |
| Aug 1, 2026 | 256 ms |
| Aug 8, 2026 | 254 ms |
| Aug 15, 2026 | 252 ms |
| Aug 22, 2026 | 249 ms |
| Aug 29, 2026 | 247 ms |
| Sep 5, 2026 | 246 ms |
| Sep 12, 2026 | 246 ms |
| Sep 19, 2026 | 246 ms |
| Sep 26, 2026 | 246 ms |
| Oct 3, 2026 | 248 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.7 s
3.4 s
5.2 s
6.9 s
8.6 s
10.3 s
12.1 s
13.8 s
vimeo.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
19.1 s · 3.7 MB77 files are served with short cache lifetimes, so returning visitors download them again (3.7 MB).
Reduce unused JavaScript
11.5 s · 2.7 MBAbout 2.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 11.5 s faster on a phone.
Render-blocking requests
2.4 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.
Main-thread work: 14.8 s
A phone's processor spends 14.8 s on main-thread work while loading, 8.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 25
25/100Your mobile performance score is 25 (desktop: 44). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,563 HTML elements
The page has 3,563 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 1.8 s. During a long task the page ignores taps.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, transcend-cdn.com and wirewax.video and others), adding 1.1 MB and 1.4 s of main-thread time.
Google Tag Manager adds 593 ms
593 msGoogle Tag Manager costs a phone 593 ms of main-thread work and 396 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
598 KiB21 images could be 598 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
450 ms · 50 KiBAbout 50 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Legacy JavaScript
300 ms · 42 KiBPolyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
transcend-cdn.com adds 296 ms
296 mstranscend-cdn.com costs a phone 296 ms of main-thread work and 164 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
wirewax.video adds 258 ms
258 mswirewax.video costs a phone 258 ms of main-thread work and 432 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 78 ms
78 msYour server sent the HTML in 78 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 1.3 s
1.3 sReal visitors wait 1.3 s for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 10.7 s
10.7 sThe first text or image appears after 10.7 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 36.4 s
36.4 sYour largest element takes 36.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 18.1 s
18.1 sVisually, the page fills in at 18.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 5.7 s
5.7 sScripts block taps and scrolling for 5.7 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 49.9 s
49.9 sThe page becomes fully interactive after 49.9 s. Good is under 3.8 s.
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 238 ms to 248 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 4.0 s to 4.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 470 ms
470 msReal visitors wait 470 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.019
0.019The layout barely moves while loading (CLS 0.019, good is under 0.1).
Images and page weight
Page weight: 8.4 MB in 231 requests
8.4 MBYour homepage downloads 8.4 MB in 231 requests on a phone: scripts 4.8 MB (48), fonts 1.8 MB (7) and images 1.1 MB (74). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
75 KiB1 image is downloaded at several times the size a phone draws it, for example dc47ff0014d47cbf31dbb2abaf812bc4 at 2,000 px wide, shown at 27 px. Resized copies would save about 75 KiB.
5 images below the first screen load straight away
5 images further down the page (175 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.4 g of CO₂ per visit
2.38 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.38 g of CO₂e: 285.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Certain ARIA roles must be contained by particular parents (6 elements)
Certain ARIA roles must be contained by particular parents: 6 elements on the page fail this check, rated critical by axe-core.
Images must have alternative text (6 elements)
Images must have alternative text: 6 elements on the page fail this check, rated critical by axe-core.
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Frames without titles
2 frames have no title, so screen-reader users cannot tell what they contain.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (138 elements)
All page content should be contained by landmarks: 138 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (13 elements)
Alternative text of images should not be repeated as text: 13 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 11 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
10 links crawlers can't follow
10 links have no real href, so search engines can't follow them.
222 internal links, 12 external
The homepage links to 222 pages on vimeo.com and 12 external pages.
7 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “The video platform trusted by 287 million creatives, entrepreneurs, and businesses. Everything you need to create, mana…”.
One H1 headline
Your main headline reads: “Your complete video platform”.
Title: 33 characters
Your title is a healthy 33 characters: “Vimeo - All-in-One Video Platform”.
Canonical URL set
The canonical URL is https://vimeo.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://vimeo.com/marketing.xml.gz.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 1 crawler
robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,389 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
22 of 22 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
2 links through redirect chains
2 links go through two or more redirects, for example https://help.vimeo.com/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (vimeo.com).
Valid certificate (51 days left)
The certificate from Google Trust Services · WE1 verifies for vimeo.com and is valid for another 51 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://vimeo.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 2 did not answer within 5 s.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
Domain expires in 64 days
vimeo.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.
DNSSEC is off
vimeo.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 21 years old
21 yearsvimeo.com was registered in Dec 2004 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only globalsign.com, letsencrypt.org, pki.goog and digicert.com to issue certificates for vimeo.com, so a mis-issued certificate from anyone else is refused.
Content and conversion
Thin social proof
Social proof on the homepage: 12 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
About 935 words of copy
The homepage carries about 935 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Sales” and “Join for free”.
20 calls to action
The homepage has 20 calls to action, for example “Start for free”, “Pricing” and “Contact sales”.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{i}._ip.%{h}._ehlo.%{d}._spf.vali.email include:mail.zendesk.com include:helpscoutemail.com include:mkt…”.
DKIM signing found
A DKIM key is published (selector “google”, “k1” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Go beyond the website
What your $25 Growth Playbook adds
This free review found 45 issues on vimeo.com, including 23 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.