vitacoco.co.uk website review

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

About 291 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

12 files are served with short cache lifetimes, so returning visitors download them again (74 KiB).

Shopify costs a phone 74 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 images could be 197 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

8 third-party services load with your homepage (Shopify, Klaviyo and Macropod BugHerd and others), adding 686 KiB and 175 ms of main-thread time.

1 long task block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.

About 57 KiB of CSS is downloaded but never applied on this page.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

32 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

4 KiB could be saved by minifying CSS.

Your largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.6 s. Good is under 3.8 s.

Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 91 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.3 MB in 180 requests on a phone: scripts 779 KiB (69), other files 736 KiB (79) and images 459 KiB (15). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA commands must have an accessible name: 8 elements on the page fail this check, rated serious by axe-core.

9 images have no alt text, which hurts accessibility and image search.

13 visible links have no text or label, so screen readers cannot say where they go.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h5, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 12 characters: “UK Vita Coco”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“REFRESH LIKE AN ATHLETE” and “BOOST YOUR SMOOTHIE”). One clear main headline is easier for people and search engines.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 40 pages on vitacoco.co.uk and 19 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://vitacoco.co.uk/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://vitacoco.co.uk/apps/subscriptions and https://vitacoco.co.uk/customer_authentication/redirect are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

/ and https://vitacoco.co.uk/apps/subscriptions all use the title “UK Vita Coco”. Search engines can't tell which page to show for a search, so each competes with the others.

https://vitacoco.co.uk/apps/subscriptions, https://vitacoco.co.uk/collections/all, https://vitacoco.co.uk/policies/shipping-policy, https://vitacoco.co.uk/customer_authentication/redirect, https://vitacoco.co.uk/pages/our-story and https://vitacoco.co.uk/pages/b-corp and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://vitacoco.co.uk/apps/subscriptions and https://vitacoco.co.uk/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 245 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.