vitaliteitsgids.com website review

A phone's processor spends 4.3 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (smoothly.com, Google Tag Manager and Clarity and others), adding 1.2 MB and 1.2 s of main-thread time.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

10 images could be 213 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

17 files are served with short cache lifetimes, so returning visitors download them again (254 KiB).

smoothly.com costs a phone 343 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 350 KiB of JavaScript is downloaded but never used on this page.

7 long tasks block the main thread while loading, the longest for 234 ms. During a long task the page ignores taps.

About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 62 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 18.1 s. Good is under 3.8 s.

Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Scripts block taps and scrolling for 316 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.6 MB in 311 requests on a phone: scripts 1.4 MB (98), other files 1.0 MB (161) and images 597 KiB (30). Under 2 MB keeps phones on slow connections fast.

4 images (220 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

42 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is only 29 characters: “Smoothly - Vegan Supplementen”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your canonical URL points to nl.smoothly.com, not vitaliteitsgids.com, so Google may credit that host instead.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://nl.smoothly.com)”.

Your <h1> is empty.

The homepage links to 57 pages on vitaliteitsgids.com and 13 external pages.

https://vitaliteitsgids.com/collections/products and https://vitaliteitsgids.com/collections/new-products all use the title “Products”. Search engines can't tell which page to show for a search, so each competes with the others.

https://vitaliteitsgids.com/collections/products, https://vitaliteitsgids.com/pages/over-smoothly, https://vitaliteitsgids.com/collections/new-products, https://vitaliteitsgids.com/collections/new-collection and https://vitaliteitsgids.com/pages/verzenden-retour-smoothly have no meta description, so Google writes the search snippet from whatever text it finds.

https://vitaliteitsgids.com/collections/products, https://vitaliteitsgids.com/pages/herhaalservice, https://vitaliteitsgids.com/pages/over-smoothly, https://vitaliteitsgids.com/collections/new-products, https://vitaliteitsgids.com/collections/new-collection and https://vitaliteitsgids.com/pages/verzenden-retour-smoothly and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Prohibited read from data layer variable: event.”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 222 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 30 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.