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vitamoment.de website review

Visit site (opens in a new tab)Reviewed 4 November 202632 issues · 82 checks

This review found 32 issues worth fixing on vitamoment.de, 13 of them high impact, across 82 checks. The most urgent: main-thread work: 10.6 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.7 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.2 s
Aug 8, 20262.4 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.5 s
Sep 12, 20262.5 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
229 ms157 msMay 16Oct 31221 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026165 ms
May 23, 2026167 ms
May 30, 2026168 ms
Jun 6, 2026171 ms
Jun 13, 2026173 ms
Jun 20, 2026175 ms
Jun 27, 2026178 ms
Jul 4, 2026180 ms
Jul 11, 2026184 ms
Jul 18, 2026187 ms
Jul 25, 2026187 ms
Aug 1, 2026187 ms
Aug 8, 2026190 ms
Aug 15, 2026188 ms
Aug 22, 2026189 ms
Aug 29, 2026188 ms
Sep 5, 2026187 ms
Sep 12, 2026187 ms
Sep 19, 2026188 ms
Sep 26, 2026191 ms
Oct 3, 2026194 ms
Oct 10, 2026201 ms
Oct 17, 2026209 ms
Oct 24, 2026216 ms
Oct 31, 2026221 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vitamoment.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vitamoment.de at 1.4 s1.4 s
  2. vitamoment.de at 2.8 s2.8 s
  3. vitamoment.de at 4.2 s4.2 s
  4. vitamoment.de at 5.6 s5.6 s
  5. vitamoment.de at 7.0 s7.0 s
  6. vitamoment.de at 8.4 s8.4 s
  7. vitamoment.de at 9.8 s9.8 s
  8. vitamoment.de at 11.1 s11.1 s

Speed

10 to fix50
  • Main-thread work: 10.6 s

    A phone's processor spends 10.6 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,795 HTML elements

    The page has 4,795 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Wistia, Kameleoon and Clarity and others), adding 4.3 MB and 1.3 s of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Wistia adds 399 ms

    399 ms

    Wistia costs a phone 399 ms of main-thread work and 3.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 515 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (515 KiB).

  • Reduce unused JavaScript

    384 KiB

    About 384 KiB of JavaScript is downloaded but never used on this page.

  • Kameleoon adds 344 ms

    344 ms

    Kameleoon costs a phone 344 ms of main-thread work and 57 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LoyaltyLion adds 52 ms

    52 ms

    LoyaltyLion costs a phone 52 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 76 KiB

    About 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 219 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 19.9 s

    19.9 s

    The page becomes fully interactive after 19.9 s. Good is under 3.8 s.

  • Speed Index: 12.0 s

    12.0 s

    Visually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.7 s

    5.7 s

    Your largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Vm produkte gemischt shop header mobile”.

  • Total Blocking Time: 798 ms

    798 ms

    Scripts block taps and scrolling for 798 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 165 ms to 221 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

6 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 161 ms

    161 ms

    Real visitors wait 161 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 407 ms

    407 ms

    Real visitors wait 407 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix64
  • Page weight: 7.6 MB in 321 requests

    7.6 MB

    Your homepage downloads 7.6 MB in 321 requests on a phone: media 4.1 MB (1), scripts 1.9 MB (122) and other files 853 KiB (130). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    VM_Start_Schlaf_10-26_Shop_Header_mobile.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.2 g of CO₂ per visit

    2.15 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.15 g of CO₂e: 258.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8593
  • Unlabelled dropdowns

    1 dropdown has no label.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 151 images without alt text

    151 images have no alt text, which hurts accessibility and image search.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 508 internal links, 22 external

    The homepage links to 508 pages on vitamoment.de and 22 external pages.

6 checks passed
  • Title: 52 characters

    Your title is a healthy 52 characters: “VitaMoment - Nahrungsergänzungen auf höchstem Niveau”.

  • Canonical URL set

    The canonical URL is https://vitamoment.de/.

  • Structured data in place

    Structured data found: BreadcrumbList and OnlineStore.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://vitamoment.de/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,420 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://vitamoment.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix80
  • 1 linked page hidden from search

    https://vitamoment.de/collections/bestseller-2026 is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    https://vitamoment.de/collections/bestseller-2026 and https://vitamoment.de/collections/bestseller all use the title “Bestseller”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://vitamoment.de/collections/bestseller-2026 and https://vitamoment.de/collections/bestseller have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 189 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9278
  • 1 broken image

    1 image failed to load on a phone, for example https://vitamoment.de/.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

2 checks passed
  • Tap targets are thumb-sized

    52 of 52 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 514 words of copy

    The homepage carries about 514 words of visible text.

5 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Zum Schweizer Shop”.

  • 5 short forms

    5 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 36 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vitamoment.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Hamburg

Upkeep, stack, hiring and company data from programmable.info

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