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vitaminbounty.com website review
Visit site (opens in a new tab)Reviewed 10 November 202633 issues · 78 checks
This review found 33 issues worth fixing on vitaminbounty.com, 11 of them high impact, across 78 checks. The most urgent: page weight: 16.8 MB in 448 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,449 of 107,010 reviewed websitesbeats 77%
- #12,615 of 60,424 online storesbeats 73%
- #12,249 of 55,096 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
4.0 s
5.1 s
6.1 s
7.1 s
8.1 s
Speed
Main-thread work: 4.6 s
A phone's processor spends 4.6 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,018 HTML elements
The page has 3,018 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Facebook and rebuyengine.com and others), adding 2.0 MB and 837 ms of main-thread time.
Mobile performance score: 76
76/100Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Improve image delivery
350 ms · 262 KiB10 images could be 262 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Reduce unused JavaScript
610 KiBAbout 610 KiB of JavaScript is downloaded but never used on this page.
Shopify adds 322 ms
322 msShopify costs a phone 322 ms of main-thread work and 943 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
406 KiB15 files are served with short cache lifetimes, so returning visitors download them again (406 KiB).
rebuyengine.com adds 126 ms
126 msrebuyengine.com costs a phone 126 ms of main-thread work and 338 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 56 KiBAbout 56 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 124 ms. During a long task the page ignores taps.
Legacy JavaScript
56 KiBPolyfills for old browsers add 56 KiB JavaScript that modern phones do not need.
Minify JavaScript
30 KiB30 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 21.6 s
21.6 sThe page becomes fully interactive after 21.6 s. Good is under 3.8 s.
Largest Contentful Paint: 4.8 s
4.8 sYour largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 4.4 s
4.4 sVisually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Total Blocking Time: 144 ms
144 msScripts block the page for only 144 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.008
0.008The layout barely moves while loading (CLS 0.008, good is under 0.1).
Images and page weight
Page weight: 16.8 MB in 448 requests
16.8 MBYour homepage downloads 16.8 MB in 448 requests on a phone: media 12.5 MB (3), scripts 2.0 MB (201) and images 955 KiB (33). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (85 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (37 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 4.8 g of CO₂ per visit
4.76 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.76 g of CO₂e: 571.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
14 tap targets too small
14 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
9 elements hidden from screen readers can still receive keyboard focus.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (3 elements)
Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
7 form fields without a label
7 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (203 characters)
Your meta description is 203 characters; Google truncates after about 160, so the end of your pitch is cut.
96 internal links, 6 external
The homepage links to 96 pages on vitaminbounty.com and 6 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Vitamin Bounty”.
Title: 61 characters
Your title is a healthy 61 characters: “Vitamin Bounty | Supplements for Your Entire Wellness Journey”.
Canonical URL set
The canonical URL is https://vitaminbounty.com/.
Structured data in place
Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://vitaminbounty.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,686 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://vitaminbounty.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://vitaminbounty.com/products/pro-100-probiotic is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://vitaminbounty.com/collections/top-5-products and https://vitaminbounty.com/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
17 small tap targets
17 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 410 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
A 9-field form
Your longest form asks for 9 fields (0 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 597 words of copy
The homepage carries about 597 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
7 calls to action
The homepage has 7 calls to action, for example “Shop”, “SHOP NOW” and “Get Your Daily Health Supplements”.
Social proof on the page
Social proof on the homepage: 4 testimonial or review blocks, 2 trust badges and “70,000+ Reviews”.
Analytics in place
Analytics detected: Meta Pixel.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vitaminbounty.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Inbox · Rebuy Personalization Engine · Webrex Ai Seo Optimer · Klaviyo Email Marketing Sms · Koala Upsell Gift · Mag Product Reviews · stamped.io · rechargecdn.com · cloudfront.net · rebuyengine.com · useamp.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Orlando
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on vitaminbounty.com, including 14 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.