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vk.ru website review

Visit site (opens in a new tab)Reviewed 12 October 202636 issues · 57 checks

This review found 36 issues worth fixing on vk.ru, 11 of them high impact, across 57 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
8.5 s6.7 sJul 18Oct 38.1 s
Show as table
DateReal-visitor load time (LCP)
Jul 18, 20266.9 s
Jul 25, 20267.3 s
Aug 1, 20267.3 s
Aug 8, 20267.2 s
Aug 15, 20267.0 s
Aug 22, 20267.2 s
Aug 29, 20267.6 s
Sep 5, 20267.8 s
Sep 12, 20268.2 s
Sep 19, 20268.3 s
Sep 26, 20268.1 s
Oct 3, 20268.1 s
Real-visitor tap response (INP)75th percentile, phones
635 ms390 msJul 18Oct 3479 ms
Show as table
DateReal-visitor tap response (INP)
Jul 18, 2026607 ms
Jul 25, 2026531 ms
Aug 1, 2026488 ms
Aug 8, 2026467 ms
Aug 15, 2026445 ms
Aug 22, 2026426 ms
Aug 29, 2026418 ms
Sep 5, 2026421 ms
Sep 12, 2026434 ms
Sep 19, 2026444 ms
Sep 26, 2026462 ms
Oct 3, 2026479 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vk.ru (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vk.ru at 0.5 s0.5 s
  2. vk.ru at 0.9 s0.9 s
  3. vk.ru at 1.4 s1.4 s
  4. vk.ru at 1.9 s1.9 s
  5. vk.ru at 2.4 s2.4 s
  6. vk.ru at 2.8 s2.8 s
  7. vk.ru at 3.3 s3.3 s
  8. vk.ru at 3.8 s3.8 s

Speed

5 to fix57
  • Reduce unused JavaScript

    4.8 s · 992 KiB

    About 992 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.

  • Reduce unused CSS

    1.0 s · 199 KiB

    About 199 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.0 s faster on a phone.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57 (desktop: 65). Pages that score under 90 lose visitors before the first paint.

  • Avoid multiple page redirects

    901 ms

    The page goes through 1 redirect before it starts loading, costing about 901 ms. Link and advertise the final URL directly.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 216 ms. During a long task the page ignores taps.

1 checks passed
  • Server response: 135 ms

    135 ms

    Your server sent the HTML in 135 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.4 s

    6.4 s

    Real visitors wait 6.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 17.3 s

    17.3 s

    Your largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Time to Interactive: 21.1 s

    21.1 s

    The page becomes fully interactive after 21.1 s. Good is under 3.8 s.

  • Speed Index: 9.8 s

    9.8 s

    Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 244 ms

    244 ms

    Real visitors wait 244 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 866 ms

    866 ms

    Real visitors wait 866 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 241 ms

    241 ms

    Scripts block taps and scrolling for 241 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 6.9 s to 8.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 607 ms to 479 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix67
  • Page weight: 3.0 MB in 150 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 150 requests on a phone: scripts 2.3 MB (82), other files 249 KiB (39) and stylesheets 234 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8775
  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

2 checks passed
  • Every image has alt text

    All 4 images in the HTML carry an alt attribute.

  • 4 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 7 WCAG 2.2 A/AA and best-practice rules on the phone render: 4 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 10066
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (11 characters)

    Your title is only 11 characters: “VK.com | VK”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Canonical points to another host

    Your canonical URL points to vk.ru, not m.vk.ru, so Google may credit that host instead.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://m.vk.ru/sitemap.xml, so Google discovers your pages only by following links.

  • Only 1 internal link

    The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

2 checks passed
  • One H1 headline

    Your main headline reads: “Your browser is out of date”.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

1 to fixGoogle 7796
  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“The `disableRemotePlayback` attribute should be used in order to disable the default Cast integrati…”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix25
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 27 words

    The homepage has only about 27 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Privacy and tracking

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vk.ru, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 36 issues on vk.ru, including 15 speed issues, 7 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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