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vlr.gg website review
Visit site (opens in a new tab)Reviewed 11 October 202650 issues · 94 checks
This review found 50 issues worth fixing on vlr.gg, 20 of them high impact, across 94 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 1.1 s |
| Apr 25, 2026 | 1.1 s |
| May 2, 2026 | 1.1 s |
| May 9, 2026 | 1.0 s |
| May 16, 2026 | 1.0 s |
| May 23, 2026 | 1.0 s |
| May 30, 2026 | 1.0 s |
| Jun 6, 2026 | 1.0 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 998 ms |
| Aug 22, 2026 | 976 ms |
| Aug 29, 2026 | 972 ms |
| Sep 5, 2026 | 983 ms |
| Sep 12, 2026 | 999 ms |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 104 ms |
| Apr 25, 2026 | 104 ms |
| May 2, 2026 | 104 ms |
| May 9, 2026 | 103 ms |
| May 16, 2026 | 103 ms |
| May 23, 2026 | 103 ms |
| May 30, 2026 | 103 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 105 ms |
| Jun 20, 2026 | 107 ms |
| Jun 27, 2026 | 108 ms |
| Jul 4, 2026 | 107 ms |
| Jul 11, 2026 | 105 ms |
| Jul 18, 2026 | 104 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 103 ms |
| Aug 8, 2026 | 103 ms |
| Aug 15, 2026 | 102 ms |
| Aug 22, 2026 | 102 ms |
| Aug 29, 2026 | 103 ms |
| Sep 5, 2026 | 103 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 105 ms |
| Sep 26, 2026 | 106 ms |
| Oct 3, 2026 | 109 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.5 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.
Use efficient cache lifetimes
4.3 s · 666 KiB60 files are served with short cache lifetimes, so returning visitors download them again (666 KiB).
Improve image delivery
2.7 s · 518 KiB2 images could be 518 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.7 s faster on a phone.
Render-blocking requests
1.6 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 30
30/100Your mobile performance score is 30 (desktop: 68). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.6 s
A phone's processor spends 6.6 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (scalibur.io, nitropay.com and confiant-integrations.net and others), adding 2.9 MB and 2.3 s of main-thread time.
scalibur.io adds 511 ms
511 msscalibur.io costs a phone 511 ms of main-thread work and 289 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 500 ms. During a long task the page ignores taps.
nitropay.com adds 434 ms
434 msnitropay.com costs a phone 434 ms of main-thread work and 302 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
confiant-integrations.net adds 388 ms
388 msconfiant-integrations.net costs a phone 388 ms of main-thread work and 378 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google/Doubleclick Ads adds 278 ms
278 msGoogle/Doubleclick Ads costs a phone 278 ms of main-thread work and 632 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 36 KiBAbout 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Other Google APIs/SDKs adds 171 ms
171 msOther Google APIs/SDKs costs a phone 171 ms of main-thread work and 444 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 68 but mobile only 30. A gap that wide usually means heavy scripts and images that hit phones hardest.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 7.9 s
7.9 sThe first text or image appears after 7.9 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 21.1 s
21.1 sYour largest element takes 21.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 47.8 s
47.8 sThe page becomes fully interactive after 47.8 s. Good is under 3.8 s.
Speed Index: 14.1 s
14.1 sVisually, the page fills in at 14.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 104 ms to 109 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 96 ms
96 msReal visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.2 MB in 595 requests
5.2 MBYour homepage downloads 5.2 MB in 595 requests on a phone: scripts 2.9 MB (57), other files 1.0 MB (371) and images 734 KiB (123). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
6acbbdf0968f6.jpg weighs 513 KiB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
366 KiB1 image is downloaded at several times the size a phone draws it, for example 6acbbdf0968f6.jpg at 2,048 px wide, shown at 366 px. Resized copies would save about 366 KiB.
2 images in older formats
2 images (565 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.5 g of CO₂ per visit
1.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.48 g of CO₂e: 177.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
16 text elements with low contrast
16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
19 images without alt text
19 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (79 elements)
All page content should be contained by landmarks: 79 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
1 checks passed
30 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 37 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
4 H1 headlines
There are 4 <h1> headlines (“ongoing Events”, “upcoming Events” and “completed Events”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No XML sitemap
No XML sitemap at https://www.vlr.gg/sitemap.xml, so Google discovers your pages only by following links.
144 internal links, 12 external
The homepage links to 144 pages on vlr.gg and 12 external pages.
4 checks passed
Meta description: 103 characters
Your meta description is 103 characters: “Valorant esports coverage - competitive news, schedule, match results, team rankings, stats, and forums”.
Title: 34 characters
Your title is a healthy 34 characters: “Valorant esports coverage | VLR.gg”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.vlr.gg/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,589 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to https://www.vlr.gg/stats, which answers with an error. Visitors hit a dead end and search engines drop it.
3 pages share a meta description
https://www.vlr.gg/24252/no-politics-religion, https://www.vlr.gg/362584/vlr-gg-writers-wanted and https://www.vlr.gg/766987/pickems-champions-26-playoffs use the same meta description. A description written for each page earns more clicks.
3 pages without an H1
https://www.vlr.gg/forums, https://www.vlr.gg/matches and https://www.vlr.gg/events have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 125 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 7 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
8 broken images
8 images failed to load on a phone, for example https://ids4.ad.gt/api/v1/ip_match?id=AU1D-0100-001791759506-6YH8I6NF-46K4.
30 third-party cookies
30 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“The Topics API is deprecated and will be removed in a future release.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) NotSupportedError: Failed to execute 'browsingTopics' on 'Document': document.browsingTopics() is…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
45 of 51 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 144 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 360 words of copy
The homepage carries about 360 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Criteo, Google Ads and Google Analytics and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
60 other companies contacted
Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vlr.gg, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 50 issues on vlr.gg, including 22 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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