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voltasbeko.com website review
Visit site (opens in a new tab)Reviewed 4 November 202647 issues · 110 checks
This review found 47 issues worth fixing on voltasbeko.com, 19 of them high impact, across 110 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #62,277 of 81,078 reviewed websitesbeats 20%
- #33,828 of 40,017 online storesbeats 13%
- #324 of 601 Magento storesbeats 41%
Closest competitors among Magento stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 6.0 s |
| May 23, 2026 | 6.4 s |
| May 30, 2026 | 6.2 s |
| Jun 6, 2026 | 6.2 s |
| Jun 13, 2026 | 6.3 s |
| Jun 20, 2026 | 6.2 s |
| Jun 27, 2026 | 6.3 s |
| Jul 4, 2026 | 6.3 s |
| Jul 11, 2026 | 6.0 s |
| Jul 18, 2026 | 5.8 s |
| Jul 25, 2026 | 5.7 s |
| Aug 1, 2026 | 5.5 s |
| Aug 8, 2026 | 5.5 s |
| Aug 15, 2026 | 5.4 s |
| Aug 22, 2026 | 5.3 s |
| Aug 29, 2026 | 5.1 s |
| Sep 5, 2026 | 5.1 s |
| Sep 12, 2026 | 5.0 s |
| Sep 19, 2026 | 6.1 s |
| Sep 26, 2026 | 6.5 s |
| Oct 3, 2026 | 6.7 s |
| Oct 10, 2026 | 7.5 s |
| Oct 17, 2026 | 7.7 s |
| Oct 24, 2026 | 8.1 s |
| Oct 31, 2026 | 8.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 179 ms |
| May 23, 2026 | 184 ms |
| May 30, 2026 | 188 ms |
| Jun 6, 2026 | 190 ms |
| Jun 13, 2026 | 192 ms |
| Jun 20, 2026 | 192 ms |
| Jun 27, 2026 | 192 ms |
| Jul 4, 2026 | 193 ms |
| Jul 11, 2026 | 192 ms |
| Jul 18, 2026 | 192 ms |
| Jul 25, 2026 | 191 ms |
| Aug 1, 2026 | 189 ms |
| Aug 8, 2026 | 188 ms |
| Aug 15, 2026 | 188 ms |
| Aug 22, 2026 | 187 ms |
| Aug 29, 2026 | 187 ms |
| Sep 5, 2026 | 186 ms |
| Sep 12, 2026 | 184 ms |
| Sep 19, 2026 | 187 ms |
| Sep 26, 2026 | 190 ms |
| Oct 3, 2026 | 194 ms |
| Oct 10, 2026 | 199 ms |
| Oct 17, 2026 | 201 ms |
| Oct 24, 2026 | 203 ms |
| Oct 31, 2026 | 206 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
3.7 s
7.4 s
11.1 s
14.8 s
18.5 s
22.2 s
25.9 s
29.6 s
voltasbeko.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
3.3 s · 718 KiBAbout 718 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.
Use efficient cache lifetimes
1.7 s · 1.7 MB33 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).
Render-blocking requests
3.3 s23 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Google CDN and others), adding 1.4 MB and 834 ms of main-thread time.
Google Tag Manager adds 346 ms
346 msGoogle Tag Manager costs a phone 346 ms of main-thread work and 636 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 106 ms
106 msGoogle CDN costs a phone 106 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 211 ms. During a long task the page ignores taps.
Reduce unused CSS
18 KiBAbout 18 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 846 ms of it running JavaScript. That is comfortably low.
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 9.2 s
9.2 sReal visitors wait 9.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 7.3 s
7.3 sReal visitors see the first content after 7.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 5.7 s
5.7 sReal visitors wait 5.7 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 14.7 s
14.7 sYour largest element takes 14.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Our website uses cookies and similar technologies to enable…”. Most of its time is element render delay (19.2 s).
Speed Index: 28.4 s
28.4 sVisually, the page fills in at 28.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 15.9 s
15.9 sThe page becomes fully interactive after 15.9 s. Good is under 3.8 s.
Largest content (LCP) got 35% slower for real visitors
+35%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 6.0 s to 8.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Total Blocking Time: 472 ms
472 msScripts block taps and scrolling for 472 ms in total while the page loads. Good is under 200 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 179 ms to 206 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 179 ms
179 msReal visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.038
0.038The layout barely moves while loading (CLS 0.038, good is under 0.1).
Images and page weight
Page weight: 5.1 MB in 124 requests
5.1 MBYour homepage downloads 5.1 MB in 124 requests on a phone: media 2.2 MB (4), scripts 1.5 MB (33) and fonts 993 KiB (15). Under 2 MB keeps phones on slow connections fast.
About 1.5 g of CO₂ per visit
1.46 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 174.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
58 tap targets too small
58 tap targets are too small or too close together to hit reliably with a finger.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
16 images without alt text
16 images have no alt text, which hurts accessibility and image search.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (3 elements)
Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 12 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 2 problems
Structured data found (Organization and WebSite) but with 2 problems, for example “WebSite: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
145 internal links, 23 external
The homepage links to 145 pages on voltasbeko.com and 23 external pages.
5 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “Voltas Beko offers technology-driven home and kitchen appliances like refrigerators, washing machines, microwave ovens,…”.
Title: 56 characters
Your title is a healthy 56 characters: “Voltas Beko India - Kitchen & Home Electronic Appliances”.
Canonical URL set
The canonical URL is https://www.voltasbeko.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.voltasbeko.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing url, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (952 words), so crawlers that don't run JavaScript still read it.
Other pages
4 linked pages are broken
Your homepage links to /direct-cool, /features, /washing-machines and /fully-automatic-washing-machines, which answer with an error. Visitors hit a dead end and search engines drop them.
3 pages slow to respond
/about-us, /refrigerators/high-end-frost-free-refrigerators and /washing-machines/top-load-washing-machines took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.
6 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 3 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 3 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://dmp.advertice.in/adxcommon/adretarget?id=35c776e5e37788fac2050883ed983324&ref=&adx_custom=.
21 small tap targets
21 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Scrolls sideways on phones
On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 502 ()”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.voltasbeko.com/catalogsearch/result/?q=Voltas%20beko%20refrigerator%20attachment (network).
1 broken external link
1 link to other sites is dead, for example https://voltaslounge.com/products/7-kg-fully-automatic-front-loading-washing-machine-anthracite-wfl7012vtmp (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
1 link through redirect chains
1 link go through two or more redirects, for example https://voltaslounge.com/products/610-l-2-star-high-end-frost-free-double-door-refrigerator-inox-look-2020.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (voltasbeko.com).
Valid certificate (70 days left)
The certificate from Starfield Technologies · Starfield TLS Intermediate CA DV - R1v1 verifies for voltasbeko.com and is valid for another 70 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://voltasbeko.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
voltasbeko.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
voltasbeko.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 9 years old
9 yearsvoltasbeko.com was registered in May 2017 through SafeNames Ltd.. An established domain carries more trust with email providers and search engines.
Registered until May 2027
voltasbeko.com is registered until May 2027.
Content and conversion
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 685 words of copy
The homepage carries about 685 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Buy NOW”.
10 calls to action
The homepage has 10 calls to action, for example “Service Request”, “Contact Us” and “BUY ONLINE”.
3 short forms
3 short forms (3 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:50.31.55.210 ip4:115.112.248.46 include:amazonses.com include:spf.protection.outlook.com include:133479d13.s…”.
DKIM signing found
A DKIM key is published (selector “google”, “selector1” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Hosting
- Sucuri
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on voltasbeko.com, including 18 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.