vorwerk.at website review

About 691 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

16 files are served with short cache lifetimes, so returning visitors download them again (171 KiB).

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

A phone's processor spends 2.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

10 long tasks block the main thread while loading, the longest for 210 ms. During a long task the page ignores taps.

The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

2 images could be 188 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 third-party services load with your homepage (Optanon, hlx.page and Google Tag Manager), adding 217 KiB and 135 ms of main-thread time.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 13.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Dekorative Herbstillustration mit fallenden Blättern, Eiche…”.

The first text or image appears after 5.7 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 13.5 s. Good is under 3.8 s.

Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

Real visitors wait 236 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Scripts block taps and scrolling for 533 ms in total while the page loads. Good is under 200 ms.

The layout shifts by 0.148 while loading, so content jumps under the reader's thumb. Good is under 0.1.

6 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 188 ms to 214 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.5 MB in 47 requests on a phone: scripts 1.1 MB (16), images 759 KiB (20) and HTML 303 KiB (1). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.70 g of CO₂e: 83.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 buttons have no accessible name, so screen readers announce just “button”.

18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (19 elements).

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 47 pages on vorwerk.at and 13 external pages.

There is no https://www.vorwerk.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.vorwerk.com/at/de, https://www.vorwerk.com/at/de/c/home/service and https://www.vorwerk.com/at/de/c/home/karriere all use the title “Vorwerk Österreich | Alle Thermomix® und Kobold Produkte”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.vorwerk.com/at/de/shop/kategorien/herbstangebote and https://www.vorwerk.com/at/de/shop/kategorien/thermomix/thermomix-tm6-renewed have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.vorwerk.com/at/de/produkte/thermomix and https://www.vorwerk.com/at/de/c/home/produkte/thermomix use the same meta description. A description written for each page earns more clicks.

Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://www.vorwerk.com/at/de/c/home/produkte/kobold, whose canonical is https://www.vorwerk.com/at/de/produkte/kobold. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.vorwerk.com/at/de/campaigns/thermomix/tm6/tm6-renewed, https://www.vorwerk.com/at/de/campaigns/kobold/vk7/titanium and https://www.vorwerk.com/at/de/c/home/angebote/kobold-angebote have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

Large scripts ship without source maps.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 939 words of visible text.