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vsslgear.com website review

Visit site (opens in a new tab)Reviewed 9 November 202640 issues · 86 checks

This review found 40 issues worth fixing on vsslgear.com, 16 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s3.4 sMay 23Nov 74.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.7 s
May 30, 20263.7 s
Jun 6, 20263.7 s
Jun 13, 20263.7 s
Jun 20, 20263.9 s
Jun 27, 20263.8 s
Jul 4, 20263.7 s
Jul 11, 20263.6 s
Jul 18, 20263.5 s
Jul 25, 20263.5 s
Aug 1, 20263.5 s
Aug 8, 20263.6 s
Aug 15, 20263.7 s
Aug 22, 20263.8 s
Aug 29, 20263.9 s
Sep 5, 20263.9 s
Sep 12, 20263.8 s
Sep 19, 20263.7 s
Sep 26, 20263.7 s
Oct 3, 20263.7 s
Oct 10, 20263.9 s
Oct 17, 20264.0 s
Oct 24, 20264.0 s
Oct 31, 20264.1 s
Nov 7, 20264.0 s
Real-visitor tap response (INP)75th percentile, phones
192 ms167 msMay 23Nov 7189 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026170 ms
May 30, 2026171 ms
Jun 6, 2026171 ms
Jun 13, 2026171 ms
Jun 20, 2026171 ms
Jun 27, 2026173 ms
Jul 4, 2026178 ms
Jul 11, 2026175 ms
Jul 18, 2026178 ms
Jul 25, 2026178 ms
Aug 1, 2026177 ms
Aug 8, 2026179 ms
Aug 15, 2026178 ms
Aug 22, 2026179 ms
Aug 29, 2026179 ms
Sep 5, 2026179 ms
Sep 12, 2026180 ms
Sep 19, 2026185 ms
Sep 26, 2026185 ms
Oct 3, 2026185 ms
Oct 10, 2026185 ms
Oct 17, 2026185 ms
Oct 24, 2026187 ms
Oct 31, 2026187 ms
Nov 7, 2026189 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vsslgear.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vsslgear.com at 1.1 s1.1 s
  2. vsslgear.com at 2.2 s2.2 s
  3. vsslgear.com at 3.2 s3.2 s
  4. vsslgear.com at 4.3 s4.3 s
  5. vsslgear.com at 5.4 s5.4 s
  6. vsslgear.com at 6.5 s6.5 s
  7. vsslgear.com at 7.5 s7.5 s
  8. vsslgear.com at 8.6 s8.6 s

Speed

15 to fix37
  • Reduce unused JavaScript

    5.8 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.8 s faster on a phone.

  • Use efficient cache lifetimes

    1.0 s · 516 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (516 KiB).

  • Main-thread work: 14.0 s

    A phone's processor spends 14.0 s on main-thread work while loading, 5.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 1.1 s

    1.1 s

    Shopify costs a phone 1.1 s of main-thread work and 854 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, alia-prod.com and Google Tag Manager and others), adding 2.9 MB and 3.6 s of main-thread time.

  • Google Tag Manager adds 706 ms

    706 ms

    Google Tag Manager costs a phone 706 ms of main-thread work and 654 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • alia-prod.com adds 742 ms

    742 ms

    alia-prod.com costs a phone 742 ms of main-thread work and 282 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    670 ms · 69 KiB

    About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 670 ms faster on a phone.

  • Render-blocking requests

    650 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Improve image delivery

    535 KiB

    8 images could be 535 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    300 ms · 78 KiB

    Polyfills for old browsers add 78 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 351 ms. During a long task the page ignores taps.

  • ZenDesk adds 248 ms

    248 ms

    ZenDesk costs a phone 248 ms of main-thread work and 430 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,709 HTML elements

    The page has 1,709 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Duplicated JavaScript

    50 ms · 8 KiB

    8 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.

  • Minify JavaScript

    27 KiB

    27 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.8 s

    4.8 s

    Real visitors wait 4.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.9 s

    4.9 s

    Real visitors see the first content after 4.9 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 26.6 s

    26.6 s

    Your largest element takes 26.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 32.0 s

    32.0 s

    The page becomes fully interactive after 32.0 s. Good is under 3.8 s.

  • Speed Index: 12.6 s

    12.6 s

    Visually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 170 ms to 189 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.7 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 167 ms

    167 ms

    Real visitors wait 167 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 691 ms

    691 ms

    Real visitors wait 691 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix60
  • Page weight: 6.6 MB in 514 requests

    6.6 MB

    Your homepage downloads 6.6 MB in 514 requests on a phone: scripts 3.4 MB (126), other files 1.6 MB (337) and images 1.3 MB (29). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    VSSL_HOMEPAGE_Header_1600x2000_Afterglow3.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    225 KiB

    1 image is downloaded at several times the size a phone draws it, for example VSSL_homepage_Feat_1600x1600_EmberNestSet.png at 1,600 px wide, shown at 358 px. Resized copies would save about 225 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (21 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.9 g of CO₂ per visit

    1.87 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.87 g of CO₂e: 224.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 8693
  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 108 internal links, 7 external

    The homepage links to 108 pages on vsslgear.com and 7 external pages.

8 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Brew better coffee anywhere with VSSL. Shop rugged Nest pour-over kits, Java manual coffee grinders, and portable outdo…”.

  • One H1 headline

    Your main headline reads: “VSSL”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “VSSL Coffee Gear | Travel & Outdoor Compact Brewing Systems”.

  • Canonical URL set

    The canonical URL is https://www.vsslgear.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.vsslgear.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.vsslgear.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (716 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 6 pages without an H1

    https://www.vsslgear.com/collections/all-vssl-units, https://www.vsslgear.com/collections/brewing-systems, https://www.vsslgear.com/collections/java-coffee-grinders, https://www.vsslgear.com/collections/vssl-drinkware, https://www.vsslgear.com/pages/customization and https://www.vsslgear.com/pages/about-us have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    9 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 9 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://files.alia-prod.com/VSSLLOGO280x120White.webp-1762971092742.

  • 52 small tap targets

    52 of 75 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to fetch”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 574 words of copy

    The homepage carries about 574 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop All Gear”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop All Gear”, “ORDER YOURS” and “SHOP SET”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 5 testimonial or review blocks, a star rating and 32 trust badges.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 40 cookies set on arrival

    40

    Opening the homepage sets 40 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 59 other companies contacted

    Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vsslgear.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 20 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Cozy Country Redirect · Sc Easy Redirects · Tabs Studio · Sami Product Labels · Yotpo Product Reviews · Klaviyo Email Marketing Sms · Elevar Conversion Tracking · Event Promotion Bar · Promotion Popup Allnew · Doran Back In Stock · Avada Upsell · Freegifts · Expertvoice · trafficmanager.net · govx.com · nfcube.com · amazonaws.com · retention.com · hextom.com · bogos.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Fort Washington

Upkeep, stack, hiring and company data from programmable.info

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