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vspl.co.uk website review
Visit site (opens in a new tab)Reviewed 18 October 202619 issues · 62 checks
This review found 19 issues worth fixing on vspl.co.uk, 3 of them high impact, across 62 checks. The most urgent: 8 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,288 of 103,440 reviewed websitesbeats 86%
- #6,231 of 57,687 online storesbeats 85%
- #6,042 of 52,506 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
Speed
Mobile performance score: 89
89/100Your mobile performance score is 89 (desktop: 88). Pages that score under 90 lose visitors before the first paint.
Improve image delivery
150 ms · 55 KiB4 images could be 55 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 73 ms. During a long task the page ignores taps.
2 third-party services on the page
2 third-party services load with your homepage (Shopify and shop.app), adding 83 KiB and 44 ms of main-thread time.
Use efficient cache lifetimes
5 KiB3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.0 s
A phone's processor spends 1.0 s on main-thread work while loading, 378 ms of it running JavaScript. That is comfortably low.
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 3.0 s
3.0 sYour largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load duration (2.5 s).
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Time to Interactive: 3.7 s
3.7 sThe page is fully interactive after 3.7 s.
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Total Blocking Time: 15 ms
15 msScripts block the page for only 15 ms while loading. Good is under 200 ms.
Images and page weight
About 0.3 g of CO₂ per visit
0.30 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.30 g of CO₂e: 36.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.1 MB in 120 requests
1.1 MBYour homepage downloads 1.1 MB in 120 requests on a phone: other files 593 KiB (49), scripts 219 KiB (40) and images 157 KiB (8). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 checks passed
Every image has alt text
All 32 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (107 characters)
Your title is 107 characters, so Google will cut it off around 60: “Infrastructure Architecture for Data-Intensive Organisations | VSPL – Vector and Scalar P…”.
Meta description is long (254 characters)
Your meta description is 254 characters; Google truncates after about 160, so the end of your pitch is cut.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
48 internal links, 1 external
The homepage links to 48 pages on vspl.co.uk and 1 external page.
5 checks passed
Canonical URL set
The canonical URL is https://www.vspl.co.uk/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.vspl.co.uk/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (527 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.vspl.co.uk/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.vspl.co.uk/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.vspl.co.uk/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
6 pages without a meta description
https://www.vspl.co.uk/pages/about-us, https://www.vspl.co.uk/pages/customers, https://www.vspl.co.uk/pages/partners, https://www.vspl.co.uk/pages/contact, https://www.vspl.co.uk/pages/support and https://www.vspl.co.uk/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://www.vspl.co.uk/collections and https://www.vspl.co.uk/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.
14 internal pages checked
We fetched 14 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 14 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Uncaught ReferenceError: a80Grids is not defined”.
2 checks passed
Tap targets are thumb-sized
7 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 425 words of copy
The homepage carries about 425 words of visible text.
2 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Shop”, “Contact” and “START A CONVERSATION”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Privacy and tracking
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vspl.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 19 issues on vspl.co.uk, including 4 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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