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vulyplay.com website review
Visit site (opens in a new tab)Reviewed 22 October 202636 issues · 81 checks
This review found 36 issues worth fixing on vulyplay.com, 15 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.8 s |
| May 9, 2026 | 2.7 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 3.0 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 108 ms |
| May 9, 2026 | 106 ms |
| May 16, 2026 | 104 ms |
| May 23, 2026 | 104 ms |
| May 30, 2026 | 104 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 108 ms |
| Jun 20, 2026 | 112 ms |
| Jun 27, 2026 | 113 ms |
| Jul 4, 2026 | 116 ms |
| Jul 11, 2026 | 116 ms |
| Jul 18, 2026 | 116 ms |
| Jul 25, 2026 | 117 ms |
| Aug 1, 2026 | 118 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 124 ms |
| Aug 29, 2026 | 127 ms |
| Sep 5, 2026 | 124 ms |
| Sep 12, 2026 | 120 ms |
| Sep 19, 2026 | 114 ms |
| Sep 26, 2026 | 112 ms |
| Oct 3, 2026 | 111 ms |
| Oct 10, 2026 | 112 ms |
| Oct 17, 2026 | 111 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.1 s
1.7 s
2.2 s
2.8 s
3.4 s
3.9 s
4.5 s
Speed
Use efficient cache lifetimes
17.4 s · 5.5 MB69 files are served with short cache lifetimes, so returning visitors download them again (5.5 MB).
Improve image delivery
3.0 s · 592 KiB1 image could be 592 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.
Render-blocking requests
1.9 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Mobile performance score: 64
64/100Your mobile performance score is 64 (desktop: 74). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
160 ms · 321 KiBAbout 321 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 160 ms faster on a phone.
ZenDesk adds 230 ms
230 msZenDesk costs a phone 230 ms of main-thread work and 452 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,664 HTML elements
The page has 2,664 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
4 third-party services on the page
4 third-party services load with your homepage (ZenDesk, Cookiebot and cloudflare.com and others), adding 752 KiB and 287 ms of main-thread time.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 102 ms. During a long task the page ignores taps.
Reduce unused CSS
48 KiBAbout 48 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.9 s
A phone's processor spends 0.9 s on main-thread work while loading, 430 ms of it running JavaScript. That is comfortably low.
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.1 s
3.1 sReal visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.7 s
2.7 sReal visitors wait 2.7 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 30.9 s
30.9 sYour largest element takes 30.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 31.7 s
31.7 sThe page becomes fully interactive after 31.7 s. Good is under 3.8 s.
Speed Index: 6.8 s
6.8 sVisually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.5 s
3.5 sReal visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
29 images without width and height
29 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 108 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 54 ms
54 msReal visitors wait 54 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 74 ms
74 msScripts block the page for only 74 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.4 MB in 96 requests
7.4 MBYour homepage downloads 7.4 MB in 96 requests on a phone: images 6.5 MB (63), scripts 711 KiB (20) and fonts 65 KiB (3). Under 2 MB keeps phones on slow connections fast.
23 images far larger than shown
4.0 MB23 images are downloaded at several times the size a phone draws them, for example 4275495e-cc54-11f1-b6ba-a13f035705b0.webp at 2,048 px wide, shown at 390 px. Resized copies would save about 4.0 MB.
2 images over 500 KB
2 images weigh 1.2 MB together. On a phone connection a single image that size takes seconds.
20 images in older formats
20 images (5.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
12 images below the first screen load straight away
12 images further down the page (4.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.1 g of CO₂ per visit
2.09 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.09 g of CO₂e: 250.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Images must have alternative text (16 elements)
Images must have alternative text: 16 elements on the page fail this check, rated critical by axe-core.
23 text elements with low contrast
23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (104 elements)
All page content should be contained by landmarks: 104 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
13 links without text
13 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
128 internal links, 7 external
The homepage links to 128 pages on vulyplay.com and 7 external pages.
6 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Vuly® sells the best trampolines and outdoor play equipment, including high quality swing sets and monkey bars in US. B…”.
Title: 53 characters
Your title is a healthy 53 characters: “Vuly Play US | Trampolines - Monkey Bars & Swing Sets”.
Canonical URL set
The canonical URL is https://www.vulyplay.com/en-US.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.vulyplay.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (502 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.vulyplay.com/llms.txt (9 KiB, 50 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages hidden from search
https://www.vulyplay.com/en-US/trampoline/configurator and https://www.vulyplay.com/en-US/swingsets/configurator are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
6 pages without an H1
https://www.vulyplay.com/en-US/trampoline/configurator, https://www.vulyplay.com/en-US/swingsets/max-2, https://www.vulyplay.com/en-US/swingsets/max-2/1035, https://www.vulyplay.com/en-US/swingsets/max-2/1050, https://www.vulyplay.com/en-US/swingsets/max-2/1051 and https://www.vulyplay.com/en-US/swingsets/configurator have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
24 small tap targets
24 of 67 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn2.vulyplay.com/frontier/dist/main.css?build=1792649492' from origin 'https://ww…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 562 words of copy
The homepage carries about 562 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP All Accessories” and “SHOP Accessories By Model”.
6 calls to action
The homepage has 6 calls to action, for example “Contact Us”, “Shop All Accessories” and “Shop Accessories By Model”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and TikTok Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vulyplay.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on vulyplay.com, including 16 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.