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vulyplay.com website review

Visit site (opens in a new tab)Reviewed 22 October 202636 issues · 81 checks

This review found 36 issues worth fixing on vulyplay.com, 15 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.5 sMay 2Oct 172.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.8 s
May 9, 20262.7 s
May 16, 20262.7 s
May 23, 20262.7 s
May 30, 20262.8 s
Jun 6, 20262.9 s
Jun 13, 20263.0 s
Jun 20, 20263.1 s
Jun 27, 20263.0 s
Jul 4, 20263.0 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20263.0 s
Aug 29, 20263.1 s
Sep 5, 20263.0 s
Sep 12, 20263.0 s
Sep 19, 20262.8 s
Sep 26, 20262.7 s
Oct 3, 20262.6 s
Oct 10, 20262.5 s
Oct 17, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
130 ms101 msMay 2Oct 17111 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026108 ms
May 9, 2026106 ms
May 16, 2026104 ms
May 23, 2026104 ms
May 30, 2026104 ms
Jun 6, 2026104 ms
Jun 13, 2026108 ms
Jun 20, 2026112 ms
Jun 27, 2026113 ms
Jul 4, 2026116 ms
Jul 11, 2026116 ms
Jul 18, 2026116 ms
Jul 25, 2026117 ms
Aug 1, 2026118 ms
Aug 8, 2026120 ms
Aug 15, 2026121 ms
Aug 22, 2026124 ms
Aug 29, 2026127 ms
Sep 5, 2026124 ms
Sep 12, 2026120 ms
Sep 19, 2026114 ms
Sep 26, 2026112 ms
Oct 3, 2026111 ms
Oct 10, 2026112 ms
Oct 17, 2026111 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vulyplay.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vulyplay.com at 0.6 s0.6 s
  2. vulyplay.com at 1.1 s1.1 s
  3. vulyplay.com at 1.7 s1.7 s
  4. vulyplay.com at 2.2 s2.2 s
  5. vulyplay.com at 2.8 s2.8 s
  6. vulyplay.com at 3.4 s3.4 s
  7. vulyplay.com at 3.9 s3.9 s
  8. vulyplay.com at 4.5 s4.5 s

Speed

7 to fix64
  • Use efficient cache lifetimes

    17.4 s · 5.5 MB

    69 files are served with short cache lifetimes, so returning visitors download them again (5.5 MB).

  • Improve image delivery

    3.0 s · 592 KiB

    1 image could be 592 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.

  • Render-blocking requests

    1.9 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64 (desktop: 74). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    160 ms · 321 KiB

    About 321 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 160 ms faster on a phone.

  • ZenDesk adds 230 ms

    230 ms

    ZenDesk costs a phone 230 ms of main-thread work and 452 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,664 HTML elements

    The page has 2,664 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 4 third-party services on the page

    4 third-party services load with your homepage (ZenDesk, Cookiebot and cloudflare.com and others), adding 752 KiB and 287 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 102 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 430 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.1 s

    3.1 s

    Real visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 30.9 s

    30.9 s

    Your largest element takes 30.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 31.7 s

    31.7 s

    The page becomes fully interactive after 31.7 s. Good is under 3.8 s.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • 29 images without width and height

    29 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 108 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 54 ms

    54 ms

    Real visitors wait 54 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 74 ms

    74 ms

    Scripts block the page for only 74 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 7.4 MB in 96 requests

    7.4 MB

    Your homepage downloads 7.4 MB in 96 requests on a phone: images 6.5 MB (63), scripts 711 KiB (20) and fonts 65 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 23 images far larger than shown

    4.0 MB

    23 images are downloaded at several times the size a phone draws them, for example 4275495e-cc54-11f1-b6ba-a13f035705b0.webp at 2,048 px wide, shown at 390 px. Resized copies would save about 4.0 MB.

  • 2 images over 500 KB

    2 images weigh 1.2 MB together. On a phone connection a single image that size takes seconds.

  • 20 images in older formats

    20 images (5.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 12 images below the first screen load straight away

    12 images further down the page (4.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.1 g of CO₂ per visit

    2.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.09 g of CO₂e: 250.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 9191
  • Images must have alternative text (16 elements)

    Images must have alternative text: 16 elements on the page fail this check, rated critical by axe-core.

  • 23 text elements with low contrast

    23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (104 elements)

    All page content should be contained by landmarks: 104 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10087
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 128 internal links, 7 external

    The homepage links to 128 pages on vulyplay.com and 7 external pages.

6 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Vuly® sells the best trampolines and outdoor play equipment, including high quality swing sets and monkey bars in US. B…”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Vuly Play US | Trampolines - Monkey Bars & Swing Sets”.

  • Canonical URL set

    The canonical URL is https://www.vulyplay.com/en-US.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.vulyplay.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (502 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.vulyplay.com/llms.txt (9 KiB, 50 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 2 linked pages hidden from search

    https://www.vulyplay.com/en-US/trampoline/configurator and https://www.vulyplay.com/en-US/swingsets/configurator are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 6 pages without an H1

    https://www.vulyplay.com/en-US/trampoline/configurator, https://www.vulyplay.com/en-US/swingsets/max-2, https://www.vulyplay.com/en-US/swingsets/max-2/1035, https://www.vulyplay.com/en-US/swingsets/max-2/1050, https://www.vulyplay.com/en-US/swingsets/max-2/1051 and https://www.vulyplay.com/en-US/swingsets/configurator have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 24 small tap targets

    24 of 67 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn2.vulyplay.com/frontier/dist/main.css?build=1792649492' from origin 'https://ww…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 562 words of copy

    The homepage carries about 562 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP All Accessories” and “SHOP Accessories By Model”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact Us”, “Shop All Accessories” and “Shop Accessories By Model”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vulyplay.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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