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wajax.com website review

Visit site (opens in a new tab)Reviewed 2 November 202624 issues · 77 checks

This review found 24 issues worth fixing on wajax.com, 6 of them high impact, across 77 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s2.9 sMay 16Oct 313.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.9 s
May 23, 20263.0 s
May 30, 20263.0 s
Jun 6, 20263.1 s
Jun 13, 20263.1 s
Jun 20, 20263.1 s
Jun 27, 20263.1 s
Jul 4, 20263.1 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.1 s
Aug 8, 20263.1 s
Aug 15, 20263.2 s
Aug 22, 20263.3 s
Aug 29, 20263.2 s
Sep 5, 20263.2 s
Sep 12, 20263.2 s
Sep 19, 20263.2 s
Sep 26, 20263.2 s
Oct 3, 20263.2 s
Oct 10, 20263.1 s
Oct 17, 20263.1 s
Oct 24, 20263.1 s
Oct 31, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
129 ms112 msMay 16Oct 31116 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026120 ms
May 23, 2026122 ms
May 30, 2026120 ms
Jun 6, 2026121 ms
Jun 13, 2026121 ms
Jun 20, 2026124 ms
Jun 27, 2026124 ms
Jul 4, 2026127 ms
Jul 11, 2026121 ms
Jul 18, 2026118 ms
Jul 25, 2026114 ms
Aug 1, 2026114 ms
Aug 8, 2026115 ms
Aug 15, 2026116 ms
Aug 22, 2026120 ms
Aug 29, 2026118 ms
Sep 5, 2026117 ms
Sep 12, 2026117 ms
Sep 19, 2026118 ms
Sep 26, 2026119 ms
Oct 3, 2026121 ms
Oct 10, 2026122 ms
Oct 17, 2026121 ms
Oct 24, 2026121 ms
Oct 31, 2026116 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wajax.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wajax.com at 0.5 s0.5 s
  2. wajax.com at 1.0 s1.0 s
  3. wajax.com at 1.4 s1.4 s
  4. wajax.com at 1.9 s1.9 s
  5. wajax.com at 2.4 s2.4 s
  6. wajax.com at 2.9 s2.9 s
  7. wajax.com at 3.4 s3.4 s
  8. wajax.com at 3.9 s3.9 s

Speed

5 to fix84
  • Render-blocking requests

    1.3 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Improve image delivery

    350 ms · 1.3 MB

    6 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Mobile performance score: 84

    84/100

    Your mobile performance score is 84. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 401 ms

    401 ms

    Google Tag Manager costs a phone 401 ms of main-thread work and 524 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    256 KiB

    About 256 KiB of JavaScript is downloaded but never used on this page.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, cdn-cookieyes.com and StackAdapt and others), adding 595 KiB and 434 ms of main-thread time.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    80 ms · 23 KiB

    About 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 80 ms faster on a phone.

  • Use efficient cache lifetimes

    62 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (62 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 504 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 11.1 s

    11.1 s

    The page becomes fully interactive after 11.1 s. Good is under 3.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 3.3 s

    3.3 s

    Your largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Wajax industrial equipment technicians on-site”. Most of its time is resource load delay (2.9 s).

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 120 ms to 116 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 110 ms

    110 ms

    Real visitors wait 110 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 167 ms

    167 ms

    Scripts block the page for only 167 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.04

    0.04

    The layout barely moves while loading (CLS 0.04, good is under 0.1).

Images and page weight

3 to fix68
  • Page weight: 2.7 MB in 69 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 69 requests on a phone: images 1.5 MB (17), scripts 834 KiB (28) and fonts 384 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (785 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images below the first screen load straight away

    5 images further down the page (731 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10098
  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 14 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 1 problem

    Structured data found (BreadcrumbList, ImageObject, Organization and WebPage) but with 1 problem, for example “Organization: missing name”.

  • 166 internal links, 22 external

    The homepage links to 166 pages on wajax.com and 22 external pages.

7 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “Wajax supplies heavy equipment, industrial parts and engineered repair services from 100+ branches across Canada. Talk …”.

  • One H1 headline

    Your main headline reads: “CANADA’S TRUSTED PARTNER FOR INDUSTRIAL EQUIPMENT, PARTS & SERVICE”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Industrial Equipment, Parts & Repair Services | Wajax Canada”.

  • Canonical URL set

    The canonical URL is https://www.wajax.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.wajax.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.wajax.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (666 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 7 pages without a meta description

    https://www.wajax.com/ehs, https://www.wajax.com/ehs/community, https://www.wajax.com/ehs/diversity-and-equal-opportunity, https://www.wajax.com/ehs/environmental-responsibility, https://www.wajax.com/ehs/governance and https://www.wajax.com/wajax-in-action and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.wajax.com/about and https://www.wajax.com/locations have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    86 of 90 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 548 words of copy

    The homepage carries about 548 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “TALK TO AN EXPERT”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact Us” and “Talk to an expert”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wajax.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
AWS

Hiring

Hiring
3 open roles
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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This review found 24 issues on wajax.com, including 13 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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